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How should aluminum alloy door and window manufacturers correctly launch the marketing road?
In fact, the marketing of building materials is similar, especially aluminum alloy doors and windows products. It is mainly divided into two blocks: 1 home improvement project 2.
A way of home improvement marketing: 1 aluminum alloy door and window manufacturers need to regularly investigate the market demand and changes, adjust the sales types of products in time, exchange good product quality for good reputation of customers, develop specialty stores or franchise stores, and rely on local distributors to develop the local market. Guangdong Rifeng has done a very good job in this regard. 2. Cooperate with decoration companies, and promote the publicity of brand effect by establishing cooperative relations with brand companies; 3. Irregular community activities. It is divided into different marketing for the old community and the new community, including self-media promotion and property cooperation.
Second, the project marketing method: In fact, project marketing is the simplest. Look for the top 50 real estate enterprises in China or well-known local real estate developers to visit and cooperate directly. With goals and customers, the key is personal public relations. General housing enterprises will require powerful doors and windows to cooperate to complete the 1-3 project before talking about strategic cooperation.
The famous aluminum profiles are: Lv Feng, Ye Wei, Guangya and Mei Jian.
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