The personnel of China Resources Land changed greatly: many board members changed to Wu Xiangdong to keep the mystery.

As the year is approaching, Wu Xiangdong, the helm who has worked for China Resources for 25 years, was told to leave again.

As early as 10 and 17, it was widely rumored that Wu Xiangdong, assistant general manager of China Resources Group and executive director of China Resources Land Co., Ltd., would be entrusted by Ma Mingzhe, chairman of Ping An Group, to take over Huaxia Happiness together with Yu Jian, CFO of the company.

At that time, China Resources Land quickly responded that "the management of the company performed its duties normally and the board of directors of the company did not change". Subsequently, a news of Wu Xiangdong's participation in the event was posted on the official WeChat account of the company. At the same time, the reporter of Time Weekly called China Resources Land about Wu Xiangdong's resignation, and the relevant person in charge said that the situation was not true.

However, on the evening of February 4, 65438, an announcement of China Resources Land made things clear. According to the announcement, Yu Jian, executive director, senior vice president and chief financial officer of the company, resigned as executive director and member of the Executive Committee of China Resources Land due to his personal career development plan. The new Board of Directors has six executive directors, namely Wu Xiangdong, Tang Yong (CEO), (President), (Vice Chairman), Xie Ji and Shen Tongdong.

Two days after China Resources Land released Yu Jian's resignation report, Huaxia Happiness immediately announced that Yu Jian was appointed as the co-president of the company, in charge of finance and financing. Yu Jian officially joined Huaxia Happiness, which coincides with previous rumors. However, an internal personnel appointment and dismissal announcement of China Resources Group directly obtained by the media shows that Wu Xiangdong no longer holds the post of CEO of China Resources Land, appointed Tang Yong as CEO of China Resources Land, and removed the post of vice chairman and chief operating officer of the board of directors of China Resources Land.

In the past 25 years, Wu Xiangdong, the soul of China Resources Land, has had glorious moments and also fallen to the bottom. With the adjustment of the power structure of China Resources Land, the post-Wu Xiangdong era may come, and where China Resources Land will go attracts people's attention.

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1993 joined China resources group and officially entered China resources land in 2005. Wu Xiangdong, 5 1 year-old, has worked in China Resources Group for 25 years.

In 2000, Shaoshuai was ordered to set up China Resources (Shenzhen (Real Estate)) Co., Ltd., and the Vientiane City Shopping Center with an investment of over HK$ 4 billion became the largest single project investment after the establishment of Shenzhen Company.

At that time, commercial real estate was still a new thing. Faced with this huge and unfamiliar project, Wu Xiangdong seemed to be at a loss, so he went to Europe and the United States for an inspection.

In 2005, Vientiane City opened, which was extremely hot. According to Wu Xiangdong, the occupancy rate of the first anniversary of the opening of Luohu Vientiane City has reached 97%, and the occupancy rate of China Resources Building has reached 100%.

Since then, the Vientiane City project has begun to replicate in different cities across the country, and the commercial real estate with Vientiane City as the core has become an important commercial asset of China Resources Land.

By the end of June this year, China Resources Land had 27 shopping centers in operation, distributed in 20 cities across the country, including 16 Vientiane City and 1 1 Vientiane City. The total investment real estate assets reached 6,543.8+00.67 billion yuan, accounting for 65,438+09% of the company's total assets.

On 20 13, Wu Xiangdong took over the post of Wang Yin, former chairman of the board of directors of China Resources Land. At this point, Wu Xiangdong's career ushered in a bright moment, and put forward the goal that the sales in 20 15 years should exceed 1000 billion.

On March 2 1 the following year, Wu Xiangdong handed over his first report card after he became the chairman. In 20 13 years, the sales of China Resources Land reached HK$ 713.89 million, and the net profit was HK$146.96 million, increasing by 60.9% and 39 1% respectively over the previous year.

Soul character

However, just one and a half years after taking charge of China Resources Land, Wu Xiangdong resigned as the chairman of the board of directors of the company on October 201kloc-0/65438 10, and has rarely appeared in the public eye since then.

Frequent personnel changes and unstable management have had an inevitable impact on the operating environment of China Resources Land.

In 20 14, China resources land achieved sales of 69.2 billion yuan, but failed to achieve the sales target of 70 billion yuan, of which the gross profit margin continued to drop to 30.6%.

2065438+April 2005, Wu Xiangdong returned to China Resources in a low-key manner and became the assistant to the general manager of China Resources Group, in charge of China Resources Land, and served as the executive director.

2065438+In July 2006, Vice Chairman Tang Yong presided over the overall work of the company and established the management structure of the co-president. Co-presidents Zhang Dawei and Xin Li assisted Tang Yong in his work and formed a three-person core team of China Resources Land. The chairman has been vacant for a long time.

Since then, China Resources Land has carried out regional structure adjustment, officially changing from 9 regions to 6 regions, in which Beijing (real estate) region will merge with Shandong region, Shanghai (real estate) region will merge with Jiangsu region, Shenzhen region will merge with Fujian region, and the remaining Chengdu, Shenyang and Wuhan (real estate) regions will remain unchanged.

The completion of regional structure integration and the reorganization of high-level power make the company's performance return to the accelerated track. In 20 16, China resources land successfully entered the 100 billion legion with sales of1080.4 billion yuan.

For a long time, Wu Xiangdong seems to have been playing the role of a behind-the-scenes strategist. The outside world is also curious about Wu Xiangdong's position in the company. Tang Yong, Vice Chairman of the Board of Directors, responded that Wu Xiangdong is the Party Secretary and Executive Director of China Resources Land, and the assistant to the general manager of China Resources Group, who is in charge of real estate business and has played an important role in the development of China Resources Land. According to the reporter's understanding, in the management introduction of China Resources Land, Wu Xiangdong still ranks first.

In fact, Wu Xiangdong's dominant position can also be seen from the organizational restructuring of China Resources Land. In June this year, China Resources Land separated the commercial real estate division from the development business and adjusted it to a first-level organization, forming a three-level control over commercial real estate projects in the headquarters area, with Yu, the vice president, fully responsible. This move is regarded as the first step of listing commercial real estate, and this decision is closely related to the planning of Wu Xiangdong.

In April this year, Liu Shuwei, an independent director of Vanke, issued a document, pushing Wu Xiangdong into the whirlpool of public opinion of "the dispute between Bao and Wan", and finally China Resources Land came forward to refute it.

System adjustment

With Yu Jian's resignation statement and rumors of Wu Xiangdong's resignation, the new power system of China Resources Land is further adjusted.

In the announcement issued by China Resources Land on February 4, 65438, Tang Yong was appointed as the CEO of China Resources Land Co., Ltd., and was removed from the position of vice chairman and chief operating officer of the board of directors of China Resources Land Co., Ltd.; Xin Li is the president of China Resources Land Co., Ltd., and is relieved of the post of co-president of China Resources Land Co., Ltd.; Zhang Dawei is the vice chairman of the board of directors of China Resources Land Co., Ltd., and is relieved of his position as co-president of China Resources Land Co., Ltd.

Shen Tongdong, senior vice president and chief information officer of China Resources Land, will succeed Yu Jiancheng as one of the executive directors.

After this adjustment, Tang Yong officially became the helm, and the organizational structure of the co-president will also withdraw from the historical stage of China Resources Land. With the solution of various positions, new problems have emerged.

"Sail against the current, if you don't advance, you will retreat", and the shuffling speed of the real estate industry is accelerating. In this round of scale competition of real estate enterprises, there are endless discussions about China Resources Land falling behind.

Tang Yong made a review of the unsatisfactory transcripts at the China Daily investor conference call on 20 17. 20 18 is coming to an end. According to Kerry's statistics, in the month of 2011.065438, the cumulative contracted sales amount of the group was about1950.2 billion yuan, up 56.4% year-on-year, exceeding the sales of18.3 billion yuan. At this time, the sales amount of Country Garden has broken 600 billion, Evergrande and Vanke have broken 500 billion, and China Resources Land is not even as good as Sunac and Xincheng Holdings.

Although it is questioned by the outside world as conservative, China Resources Land also has its own performance "bottom line"-the top ten in the industry. As far as the current achievements are concerned, China Resources Land is on the verge of the tenth danger. In order not to be surpassed, management needs to make more efforts.

In the scale competition of real estate enterprises, China Resources Land's real estate development and sales business gradually lags behind Vanke, Evergrande and Country Garden, and the company hopes for diversified business. In the 20 16 annual report, China resources land insisted on the business model of "selling property+investing property +X". Among them, commercial real estate business is becoming more and more important as an investment real estate.

However, according to its annual report in recent five years, the income of commercial real estate has always been less than expected, accounting for less than 10% of the total annual income. How to improve the income contribution of commercial real estate has also become a difficult problem for the new management.