What aspects of community property should be added (recommended collection)

We mentioned before that in recent years, with the rapid development of society, the development of property service enterprises is facing a severe situation, and effectively improving the economic benefits of property service enterprises has become the primary task of the current development of property service enterprises. We also analyzed why the property should carry out value-added operation services, as well as the feasibility and advantages of implementing value-added operation.

So as a property, from what aspects can we realize community value-added operation? Let's have a look!

First, consolidate the quality of basic services and improve the service stickiness of owners.

We have talked about the natural stickiness between property and owners before, but in order to realize value-added operation, we must first consolidate the quality of basic services. Property should improve the quality of property management services according to the requirements of the Property Management Service Contract. Starting with the basic service links required in the property management service contract-cleaning, security, maintenance and other main modules.

(1) In terms of cleaning, improve the service standard of property cleaning, especially the basic cleaning service in public * * * areas, provide owners with a clean and tidy residential environment, and enhance their satisfaction with property services.

(2) In terms of security, we can mainly start with the soft and hard requirements. For example, in terms of softness, improve the service attitude of security personnel and give customers a comfortable experience; On the hard side, it is necessary to strengthen security work and improve community access control services.

(3) In terms of maintenance, it is mainly to improve the quality and speed of service and establish a perfect service system for property orders, so that owners can monitor the maintenance progress in real time in the background after online warranty, and make the property maintenance service visual and controllable.

The second is to tap the potential of diversified services and expand value-added operational services.

Community property appreciation is nothing more than two aspects of value-added services. One is the service of the community to "people" and the other is the service of the community to "things".

0 1 Value-added services of the community to "people"

The object of residential property service is the owner, and providing characteristic services for the owner can effectively realize value-added; Can carry out early and late two aspects of value-added services, tailor-made products and services for the owner's life cycle.

(1) At the initial stage of value-added, it can provide basic value-added services, such as housekeeping service, door-to-door cleaning service, express delivery service, nanny service and community retail. , and provide subtle life services to facilitate the owner's life and enhance customer stickiness.

(2) In the later period of value-added, due to the preparation of basic living services in the early stage, the owners have more trust in the property. Therefore, the property can provide services from the owner's finance, education, medical care, pension, automobile and other aspects. , tap a longer value service chain.

In terms of financial services, it provides convenient property services such as online property payment, owners' group office, coupon consumption, integral courtesy activities, and commodity service distribution to help owners provide worry-free and money-saving services.

In education, we should build our own team or cooperate with educational institutions, introduce their teaching resources, and provide educational services in the community with the advantages of our own venue and platform to solve the problem of children of community owners going to school. In addition, many parents are busy now and have no time to pick up their children. Therefore, it can also provide the owner with a child pick-up service.

In terms of old-age care, combined with the Opinions on Promoting Property Service Enterprises to Develop Home Community Old-age Care Services issued by the Ministry of Housing and Urban-Rural Development and other six departments, the property can cooperate with social old-age care institutions to provide basic old-age care services, provide a livable living environment and experience for the elderly in the community, and provide old-age care services for the elderly.

02. Community value-added services of "things"

The value-added management of residential "things" can start from the owner's real estate-the owner's house and the public space of the residential area.

In the owner's house, the owner buys a house based on two needs, just need and investment. Therefore, as a property, it can provide owners with value-added services such as maintenance, beauty, custody and leasing. , extend the service life of the house and realize the appreciation and value re-creation of the property. Let the owners enjoy the value-added service of the housing maintenance cycle from the beginning of occupancy.

For example, in the early stage of check-in, you can provide decoration value-added services and cooperate with decoration companies to help owners provide worry-free decoration and check-in services; After check-in, we can provide housing safety inspection, insurance, fire protection, beauty and maintenance services, such as green plant maintenance, house cleaning and trusteeship, and we can also cooperate with intermediary companies to provide intermediary services for owners and provide value-added services for house rental.

In the management of public space, we should start with the following main sections: elevators, parking lots and owners' leisure areas, and build high value-added service content.

At the elevator, you can make elevator advertisements appropriately, share the advertising gains with the owners, and realize a win-win situation for the property and the owners; In the parking lot, you can provide parking space rental and vehicle services, such as car cleaning and car maintenance; In the owners' leisure area, community mutual assistance services can be provided to create a leisure environment for owners, such as community elderly centers and community news transfer stations.

Increasing the economic benefits of property service enterprises, finding the direction of the "second battlefield" of "community property value-added services" and making good use of the natural stickiness between property and owners, community value-added operation will not be an unreachable dream!