Why do you want to carry out real estate development research?

First of all, market research needs to know the following:

1, understanding of the economic and development situation. The development of real estate industry is closely related to the political, economic, financial, educational and social development of a country and region. These factors will have a direct or indirect impact on the real estate market and industry, especially on housing prices and sales. To formulate a correct development project strategy, these factors must be considered comprehensively. The important reason why some foreign businessmen invest in the development of China's real estate industry is that they have seen the continuous economic development, stable political and social environment and high return on investment in China after the reform and opening up, and the broad masses of people have the urgent need and ability to improve housing conditions.

2. Understand the development trend of the real estate market. Understand the overall situation of real estate development and construction in this region, this province and surrounding cities (the export building must also understand the real estate market dynamics in Hong Kong and Macao) and even the whole country. Only in this way can the blindness of investment be overcome and the market positioning be accurate. A few years ago, developers in Wu Hanyou saw that the office building was profitable and had a high rate of return, so they invested in it. Due to the lack of in-depth understanding and prediction of office market demand at that time and in the next few years, blind investment has led to the reality that a large number of office buildings are vacant now and the investment is difficult to recover. In this respect, we need to know the investment, completed area, construction area, newly started area, sales area, sales price, vacant area, market changes of various real estate development projects in recent years, and even the analysis of potential effective demand of various properties in the next few years. Of course, it also includes the strength and development trend of the bank's housing mortgage loan.

3. Understand the real estate policies and regulations and relevant government measures. Recently, there are more and more complaints and disputes about real estate. In addition to the legal awareness of buyers, it is more important that many developers do not strictly follow the rules, and there are some common problems in commercial housing transactions, such as short weight, wrong goods, delayed delivery, and unfulfilled promises. Therefore, leaders and professionals of development enterprises must be familiar with relevant policies and regulations and abide by the law. Otherwise, a little carelessness will directly affect the normal and smooth progress of development projects and cause unnecessary waste. In this respect, we mainly understand the laws and regulations on land use, planning and design, demolition and resettlement, development and operation, construction, sales, taxation, property management and other aspects, as well as the important speeches of government leaders, new policies and measures, and work arrangements. The recently promulgated housing system reform regulations, the blue-printed hukou system, especially the provisions on the pre-sale of commercial housing, the government's requirements for "safe" sales, and so on. , need to be familiar with and strictly enforced. Moreover, mastering the above-mentioned information about policies and regulations and government adjustment policies can timely adjust the real estate development and sales strategy and contribute to the success of the project.

4. Investigation and understanding of residents around the project. No matter what kind of property, in order to achieve accurate market positioning, it is necessary to deeply understand the residents' housing situation, personnel composition, education level, income, purchasing power, housing demand, purchasing motivation, expectations for future housing, acceptable prices, payment methods, apartment types, decoration standards, residents' environment, supporting facilities and other important matters needing attention. Then according to these data, determine the market positioning of future development projects. For example, some projects are located in a complex living environment, with various residents living together and many foreigners. If the market is positioned as a large-sized medium-and high-grade house, it is likely to lead to failure, because middle-and high-income people are generally reluctant to buy a house in such a lot.

5. Investigation and understanding of similar buildings around. The investigation and understanding of similar buildings in the surrounding areas will help to develop strengths and avoid weaknesses when formulating project marketing strategies, determine a more favorable position in the future market competition, and formulate correct competitive countermeasures. In this regard, the main contents are: site selection, sales area, sales price, sales methods (including slogans, selling points and publicity media, etc. ), sales progress, payment methods, buyers, design and modeling of the property, decoration standards, supporting facilities, landscaping, etc. At the same time, try to understand the construction progress, capital availability and property management of the real estate, and then make a comparative analysis one by one in order to determine their own development and marketing strategies.

Second, there are many ways and methods to obtain information from market research. In order to obtain accurate and thorough first-hand information, developers should not only pay attention to using their own professionals, but also give full play to their enthusiasm; You can also hire some social workers and college students in related majors as part-time staff, and let them undertake some investigation work; You can also entrust relevant institutions to investigate and plan. No matter who does this job, it needs in-depth and meticulous work and perseverance.

The following four survey methods can be used for reference.

1, direct investigation. Communicate directly with government officials, real estate agents, developers, financial departments, industry associations, social organizations and market activists, ask and consult, and get the required market information at a faster speed. The information obtained in this way is often more reliable.

2. Indirect investigation. Collect real estate information, development trend and market analysis through newspapers, periodicals and other media. Of course, these materials should be compared and analyzed to eliminate the false and retain the true.

3. Ask directly. This method is relatively difficult, but the information obtained has strong reference and is of great significance to project positioning and marketing. To use this method, we must first prepare a questionnaire to fill in the questions we learned from the consultation. Attention should be paid to the selectivity of subjects, and different ages, cultures, income levels and interviewees should be reasonably selected to make the survey representative. This method can also be used for random street interviews or questionnaires at trade fairs.

4. On-site "stepping on the spot" investigation. This is a common method for many developers and agents to conduct market research. Investigators directly enter the sales site as buyers, and obtain information by asking about the real estate information, listening to the introduction of sales staff, field investigation and observation. However, we should pay attention to whether there are exaggerated and incomplete places in the introduction of real estate information and sales personnel, and don't be confused by its appearance. As far as possible, by visiting the real estate and construction site, we will conduct in-depth investigation from the side, from its internal personnel and some people who have purchased houses, so as to increase the reliability of the investigation results.