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Who can tell me how Huang Maoru succeeded?
Self-owned property has brought a strong cost advantage to the operation of Huang Maoru Mao Ye Department Store. According to the data, department stores with self-built properties can generally save 10%-30% of the comprehensive cost. The cost advantage will undoubtedly help Mao Ye department store gain more market share through price war in the fierce market competition, thus improving its profitability.
According to the public data in 2004, the gross profit margin and net profit margin of Mao Ye Department Store reached 27.69% and 5.40% respectively, and its profitability far exceeded the average level of China Department Store and other leading listed companies in the same period. Huang Maoru entered the Hurun Report for the first time, ranking 19. Later, Huang Maoru's career began to enter a new field-capital operation, which finally made his absolute wealth far away from his brother.
In 2005, after Huang Maoru Maoye International successfully held [0.9 1 0.00%] Shang Cheng Group, it copied Shang Cheng Group and its shopping malls in the same way. Then, in 2008, Maoye International integrated the equity assets of its 15 store and Shangcheng Group, packaged it and went public in Hong Kong, raising nearly HK$ 3 billion. In June 2005, Shang Cheng Group announced that its controlling shareholder, Sichuan Dikang Industrial Group, had signed a share transfer agreement with Mao Ye Commercial Building of Shenzhen Stock Exchange to transfer 65.75% of Shangcheng's equity held by Sichuan Dikang to Mao Ye. From this moment on, Huang Maoru entered a more exciting field-capital operation. Since then, Maoye International went public in Hong Kong, creating an overseas capital platform for Huang Maoru.
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