Guiyang housing enterprises concentrate on serving high-priced houses and touch purchasing power.

A house, a pile of boxes made of reinforced concrete bricks, can have different views on people of different identities; 20 13 The property market on the tip of the snake is like a dish. As soon as chopsticks are taken, they produce different tastes on the taste buds.

Agent: Being big is a kind of pressure.

On February 17, the reporter came to the flower orchard for marketing. Although the Spring Festival holiday has passed, the citizens who came to see the house packed the whole hall as usual. According to Hefei brilliant statistics: February 4? February 17, Huaguoyuan * * * sold 1270 sets of commercial housing, continuing to be the sales champion. ? I have bought a house in the flower orchard myself, and I just handed it over not long ago. I brought my relatives to buy it today. The price here is low and the environment is good. ? The 57-year-old lady told reporters.

1 month is a normal off-season, but Guiyang property market is bathed in spring breeze and optimism. In addition to the warm winter in the national property market, Guiyang opened the curtain of urban development and expansion in the second half of 20 12. The newly planned city has become a new growth point of real estate development, and supermarkets play a vital role.

According to the statistics of the Bank of China, the overall turnover of Guiyang in 20 13 65438+ 10 was 66037 1 m2, which was 162% higher than that in 20 12. Transactions are mainly based on low unit price and low total price, such as flower orchard and future ark.

Tian Analysis, Deputy General Manager of Guiyang Company of Guangzhou Zhongdi Bank: The Guiyang market next year is a typical market era. Super-large flower orchards and future ark will continue to increase in volume, and at the same time, 5-8 projects with a total scale of over 2 million square meters will be put on the market one after another from March 20 13, reaching100000 square meters. It is estimated that the total market supply will exceed 50 million square meters in the next few years. ?

20 13 Guiyang market era will continue to be an important topic of national industry research.

? In 20 13 years, Guiyang's turnover will continue to maintain a high level. However, due to the obvious phenomenon of high inventory in the late Guiyang market, the future sales pressure should not be underestimated. Therefore, it is less likely that the market price will rise rapidly in the future, and it is more likely to continue the moderate and small upward trend since the second half of 20 12. In the short term, Guiyang will remain the dominant market period. What deserves our close attention is the great influence of supermarkets on urban construction and development. This requires the government to do enough homework in urban and land planning, developer's project positioning planning and product positioning, and have enough foresight to avoid planning mistakes caused by short-sightedness in a certain market from rising to the focus of the whole city. ? Lin Shousheng, vice president of He Zhi in Zheng Hang, Guizhou, put forward his own unique views.

Guiyang recently? Three rings and sixteen shots? The comprehensive completion of the backbone road network has also added positive energy to Guiyang, a forest city surrounded by a super-large market, and accelerated urban progress.

20 13 apart from the spring symphony of Guiyang property market played by supermarkets, the New Deal of Guiyang property market is also full of flowers, located in Sanma area? Fort orange? It won 80% sales at the opening. ? For new buildings, seeking differentiated competition points, solving customer needs point by point, and focusing more on positioning, project planning and product research and development will become a favorable weapon for new buildings to break through market monopoly in 20 13. ? Lin Shousheng believes.

Developer: Put down your posture to serve.

Guiyang's real estate is like a seed floating in the sky. Under the sunshine of rain and dew, there are countless buds that break through the ground. But if you want to get more space to draw energy from many companions, you must grow into a towering tree on your own.

? The statistical results of our company show that the pre-sale inventory in Guiyang has reached10 million square meters. If future potential supply is added, the overall stock may exceed 1 100 million. According to the simple estimation of the annual sales speed of 20 12, the potential supply known at present can be digested by Guiyang in the next 10 year. Therefore, it is suggested that real estate developers should be customer-oriented and pay attention to the creation of products, the improvement of service quality and the reasonable return of profits, so as to ensure the better development of real estate developers. ? Lin Shousheng told reporters frankly.

? During the Spring Festival, many properties in Guiyang gave up the opportunity of vacation and opened their doors to citizens who deliberately chose to buy houses during the Spring Festival. The change of marketing strategy has achieved unexpected sales. Being able to return home with full load in the off-season of sales has strengthened the confidence of real estate developers and strived to welcome the arrival of sales spring in early March.

? 20 13 comprehensively launched commercial and high-end villa products, and at the same time improved the level of property services again; It will also gain more markets through more practical warm-up activities, holiday promotions and other activities. We will complete the sales plan for the first half of the year before May Day, seize the market opportunity, and hope to reduce the external influence and make our products well. ? Zhou Lingzhi, deputy manager of the planning department of Guiyang New World Real Estate Co., Ltd. said with confidence.

Ms. Li Youying, aged 64, is a retired employee of Pingba Liyang Company. She has lived in Jinyang New World Waterfront for more than two years. ? More than 100 employees in our company live in Jinyang New World, where the environment, property and houses are good, especially suitable for providing for the aged. I am going to buy another one. Since last year, Jinyang New World has specially opened a free bus for employees to take us to and from work every weekend, which is really thoughtful. ? Ms. Li said with emotion. The reporter specially checked the distance from Jinyang New World to Liyang Company in Pingba County, Anshun City, which is 57. 1 km.

At the same time, in the marketing center of the new world, the reporter saw that although it was close to lunch break, nearly 20 salespeople dressed in costumes were still working hard. This scene also appeared in the marketing center of China Railway Yidu International. ? In 20 13 years, we will focus on improving the environment and quality, and will introduce better products to the general public with our heart. ? Nie Meng, the international marketing manager of China Railway First Bureau, told the reporter.

In addition to improving product quality, the beautiful forest city era? Promote civilians? Our marketing strategy is also refreshing and attractive. ? In the past, the high-grade housing in the forest city era in the United States achieved good results. In 20 13, the newly-needed small apartment was launched. Through a lot of publicity, set up outreach points in shopping malls and launch this product. At the same time, the officially released office products are also our focus. ? Zhao, planning director of Midea Lincheng Times Planning Department, introduced.

Ordinary people: cost performance touches purchasing power

Lin Shousheng predicts that house prices will mainly stabilize and rebound slightly in 20 13 years. ? In fact, this prediction has been praised by people in the industry. Gao Wensheng, general manager of Guiyang Youlianhang, believes that the price of 20 13 should rise, so the people's willingness to buy should be very strong.

? There is no such shop after this village. ? Gao Wensheng's wording appropriately reflects the thoughts of some citizens who value price. Ms. Wang, 35, took her family to the Huaguoyuan Marketing Center and bought a house of 100 square meters for her son who was only in the sixth grade of primary school. Ms. Wang said: I just want to buy a house at a discount now. I used to have a house in Guiyang, but I was worried that the house would go up. It is difficult to make money now, so it is better to buy a set and put it away. ?

The reporter found through interviews that many properties were approved during the Spring Festival? One-price special rooms are snapped up in a limited time? Waiting for the price war to win the public's attention.

? From the perspective of consumer demand, Guiyang's sales volume has increased for four consecutive years, reaching 65,438+0,060,000 cubic meters in 2065+002. The transaction mainly comes from the smaller family size, the urbanization process, the demolition demand and rigid demand of the old city reconstruction, and the demand of prefectures and provinces brought about by the lower housing prices. Among them, transactions in prefectures and other provinces accounted for about 60% of the total transactions, and transactions in third-tier cities with a population of 4 million. ? Tianwei military data analysis.

Around the Spring Festival, Jinyang New World sold nearly 300 houses, of which 40% were local customers and 60% were local customers in Guiyang.

In China Railway Yidu International, an old owner who came to participate in the lucky draw showed his views to reporters. I think there is definitely room for the price of 20 13 to rise, but personally, I value the comfort brought by the environment and property more. As long as the house is good, it is worth it. ? Mr. Wen, who is engaged in the sales industry, is buying a house for the second time. As early as 2008, he bought a garden house in China Railway Yidu International, and his family successively bought three houses in China Railway Yidu International.