What is a high-end supermarket?

High-end supermarkets can be roughly divided into two categories. One is a large-scale comprehensive supermarket opened near high-grade residential quarters, and most residents within two kilometers are high-income people with relatively high consumption levels; At the same time, the property rent and operating cost of supermarkets are also high. Under the background of high consumption and high property cost, the products in supermarkets are of high grade and high pricing. For example, Carrefour in Gubei, Shanghai is adjacent to Hongqiao Development Zone in the east and Changning Villa District in the west. Gubei Community across the street from the supermarket is a place where Taiwanese businessmen gather, so it is a typical "high-end community supermarket". The goods in the supermarket are not much different from those in other supermarkets. They are still complete and dazzling, but there are some high-end goods, and the prices of ordinary goods are slightly higher. There is nothing special about the display layout, decoration style and service mode of the shopping mall. The other is a "high-end supermarket" opened in a high-end business center or business circle. The area of such supermarkets is generally relatively small, ranging from 1000 square meters to about 3000 square meters. This kind of supermarket is mainly fresh and food, even reaching 90%, especially imported food, which can reach more than 30%, and also sells some high-end consumer goods. This kind of supermarket is a typical "high-end shopping district supermarket". Its target is not only the surrounding residents, but also the high-end people who come here to shop, so it is often located in or near shopping centers or department stores. For example, OLé in CR Vanguard has been stationed in Beijing International Trade Center, Gemini and Financial Street. The recently opened Wuhan Zhong Bai Life Cinema has opened two "high-end supermarkets" with an area of nearly 1,000 square meters in the New World Department Store of Hangkong Road in Hankou and the Causeway Bay Shopping Plaza of Zhongjiacun in Hanyang. At present, the "high-end supermarkets" widely concerned by the industry are mostly the second category, that is, high-end fresh and food supermarkets opened in high-end business districts. This kind of supermarket is small in area, mainly selling high-grade food, with a small amount of daily consumer goods, high in price, high in decoration and excellent in service. In fact, we can hardly call it a supermarket because it no longer has the characteristics of a supermarket.