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Geographical location of Dayuan Group
It is also the core area of Tianfu New Town in Chengdu and the new central residential area in the south of International City. The previous place name was "Dayuan Village". Ten years ago, this was a place where there were no buses. With the development of the city, Dayuan village network has even appeared to provide Dayuan with local life information exchange services.
In fact, there has been a story about the rise of Dayuan: "At the beginning of 2005, the Planning Bureau of High-tech Zone broke the previous practice of planning departments to make regulatory detailed planning by themselves, offering a reward of 6.5438+0.8 million yuan, and openly soliciting urban functional design plans for the whole world. Finally, one of the largest design companies in the world was shortlisted. "
This shows the government's expectation and attention to this aspect. After just a few years of development, Dayuan Group has clearly shown the regional characteristics of "limited concentration of land transfer, large number of big-name developers and large land reserves". At present, more than 10 developers such as China Resources, Forte Land, Gaotou, Wharf, Hutchison Whampoa, China Shipping, Kerry and Construction have settled in Dayuan Group.
From the overall planning point of view, Dayuan Group, with its perfect infrastructure construction, strong business atmosphere and livable living environment, on the one hand inherits the livable function of the international Nancheng, and will form a living and living area of 400,000 people in the future, on the other hand, it has accepted the high-end demand for housing facilities in Nancheng's science and technology, commerce, exhibition and other industries. More importantly, the commercial value of Dayuan is growing rapidly with an unprecedented blowout situation, and it presents a diversified layout of high-end commercial formats that keeps pace with the public. To some extent, in Dayuan's existing projects, diversified commercial projects occupy almost half of the regional market.
Although at present, Dayuan plate mainly relies on Ito Yokado flagship store, which will open at the end of 20 1 1; Commercial facilities under construction include Forte Forte International, Fantasia Plaza, East Hope Tian Xiang Plaza, ICON Dayuan International Center, etc. The Tiexiang Temple Water Street, which will be opened at the end of this year, will completely break the relatively single business pattern of Dayuan Plate. The traditional street business built by Tiexiang Temple Water Street will fully meet the leisure and comfortable shopping characteristics of Chengdu people, aiming to build "Chengdu Fifth Street" after Kuanzhai Lane, Jinli, Wenshufang and Qintai Road. It is reported that the quadrangle-style business district next to Tiexiang Temple Water Street and Huijin City is about 300,000 square meters.
At this point, Dayuan's business pattern will be subverted, and a single business model will turn to a more diversified market. In the future, there will be not only Forte International, a commercial complex focusing on high-end consumer groups, but also Hilton Hotel, Ito Yanghuatang and a large number of traditional characteristic streets like Tiexiang Temple Water Street.
"business" shakes the big yuan. To be sure, Dayuan Group has become one of the focuses of many investors, and the further improvement of the supporting diversity of the regional business pattern will certainly boost the maturity of Dayuan plate.
There is no doubt about the value of Dayuan area, but the surrounding commercial infrastructure is obviously lacking. Going north from the subway Century City Station, there are no basic commercial facilities on the way from Yizhou Avenue to Ito Yanghuatang, and even few bus stop signs, so the business of roadside Moge is particularly prosperous. Although the operation of the subway 1 line will not derail the living circle of the main city, it is obvious that Ito Yokado and Auchan alone cannot meet the living needs of the residents of Dayuan. Ms. Zhang, the owner of China Resources, said that it is quiet to live in the big park and there is no need to worry about traffic jams, but although there is no need to worry about driving, sometimes it is not so convenient to walk to the gym to watch a movie.
As an important part of international business activities in the south of the city, Dayuan has gathered a large number of high-end office buildings and attracted a large number of white-collar workers to work here. It is a key area to undertake the transfer of business office in downtown, including Grade A office buildings such as New Hope International, Fucheng International and Dayuan International Center, which bring hundreds of thousands of office workers every day. But such a huge high-income group is also facing the problem of nowhere to spend. According to Miss Li, who works in the software park next to her, there are not many restaurants here except the canteen in the park, so many office workers bring their own meals at noon. Moreover, many office buildings are empty after work, and the big garden has lost its enthusiasm during the day. The low population density is the reason why many traditional businesses can't get in. This young and fast-developing region obviously needs more "popularity", and diversified and diversified commercial properties catering to the consumption needs of young people need to be launched urgently.
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