What is the prospect of long-term rental of serviced apartments in Shanghai?

Many people think that long-term rental of apartments is a new concept in the real estate industry. In fact, long-term rental apartments appeared in China several years ago. However, recently, the central and local governments have issued favorable policies to promote the institutionalized development of long-term rental apartments, which have gradually become familiar to the public.

Long-term rental apartments are a sub-sector of the third-tier real estate market in China. Its main operation mode is to rent or buy other owners' houses for renovation through self-sustaining property, equip with necessary furniture and household appliances, and then rent them to people with housing needs. Now it is widely accepted to imitate long-term rental apartments. According to incomplete statistics, the scale of China's rental market has exceeded one trillion yuan, and there is huge room for development, which is one of the reasons why long-term rental apartments are widely concerned.

First of all, the huge floating population has given birth to the demand for leasing. The floating population in China exceeds 200 million, among which young people account for the vast majority. For young people who have just entered the society, the rising housing prices make it difficult for them to afford the huge amount of money to buy a house, so renting a house has become the choice of most people. About 65.438+300 million young people solve the housing problem by renting houses. For a city with a net inflow of population like Shanghai, the market space is relatively larger.

Secondly, the younger tenant group makes the rental demand upgrade, and the traditional rental market cannot effectively meet the new needs of tenants. At present, more than 70% of renters are under the age of 30. Generally, these young people have entered the society for a short time and have started to have a relatively stable rental demand. Most of these people grew up under superior conditions and have higher requirements for living, and long-term rental apartments take this as a breakthrough. In recent years, many brand apartments are tailored for these tenants, and the market response is very good.

Third, the current rental market is mainly second landlords and individual landlords, while the scale of brand long-term rental apartments in the true sense is still very small. Generally speaking, there is a lot of room for industry integration in the future. Compared with traditional second landlords and individual landlords, long-term rental apartments are more standardized, more humanized and safer.

As a new concept in the real estate industry, long-term rental apartments are becoming an innovative rental service industry. In the era of housing-oriented, buying a house has become a headache for most people, and the emergence of long-term rental apartments has made people see the dawn. Real estate enterprises, which focus on real estate development, have already smelled the new business opportunities of renting apartments for a long time in the future. Although the current market recognition is still low, and the short-term profit of enterprises is still difficult, a battle about the pre-layout of long-term rental apartments is starting.