What is a serviced apartment?

Abstract: What is a serviced apartment? A serviced apartment is an apartment that provides serviced management services. The following small series tells you the types and characteristics of serviced apartments in detail from the aspects of service object, basic characteristics, perfect service and management. Let you have an overall understanding of serviced apartments. What is a serviced apartment? Types and characteristics of serviced apartments.

What is a serviced apartment?

Hotel-style apartment is an apartment that provides hotel-style management services. It integrates the functions of residence, hotel and clubhouse, and has two functions of "self-use" and "investment", but it is still an apartment in essence. Hotel-style apartment not only absorbs the service function and management mode of star-rated hotels, but also absorbs the characteristics of office buildings in the information age. With good communication conditions, it can provide secretarial, information, translation and other business services. The purchaser owns the property right of the unit and can live, rent or resell it. It is a comprehensive property that not only provides hotel professional services, but also has the privacy and lifestyle of private apartments.

Types and characteristics of serviced apartments

Service object

The target market of serviced apartments is mainly foreigners who are engaged in business activities and live in China for a long time. Although there are no specific standards, the definition of long-term residence is generally more than 4 days. The main customers in this market are business people who have been in China for a long time, managers of foreign companies and families who have come to China for a long vacation.

Serviced apartments attract lazy people and busy people. In a serviced apartment, you can not only enjoy the hospitality provided by the hotel, but also enjoy the happiness of living at home. Residents not only have separate bedrooms, living rooms, bathrooms, cloakrooms, etc. And you can cook delicious home cooking in the kitchen. You can have breakfast in the hotel restaurant in the morning; The room is cleaned by the apartment attendant; If you need to deliver food to your room and book a business flight, just call the service desk.

Basic characteristic apartment type

The apartment types of hotel-style apartments range from tens of square meters to hundreds of square meters, which can meet the individual needs of users, and are unified as fine decoration in decoration, providing a full set of home design and electrical appliances. Different units have different styles. Supporting facilities provide hotel-style services according to residents' requirements, and at the same time, other projects such as banks, clubs and small supermarkets have been added.

design

The design of the hotel-style apartment project itself is personalized, not a mere formality, because the customer base of the hotel-style apartment is senior employees, managers and presidents of well-known multinational companies, and its property management is directly managed by star-rated hotels or property companies with hotel background, which eliminates the landlord's doubts about the level of property management companies and can provide high-end and in-place services for residents.

the property rights

The owner owns the independent property right of the hotel. Investors obtain independent property rights of guest rooms through one-time payment or installment payment or mortgage. There is also a kind of property in the market, apartment hotel, which is not much different from serviced apartment in terms of service content. The essential difference is that the hotel-style apartment can sell every room to investors, who have property rights and can stay, rent and resell, so it is a private property hotel, while the apartment-style hotel has no property rights. However, in most serviced apartments, investors only have room ownership within a certain period of time and have no right to operate.

operate

Hotel management. Hotel-style apartment is a kind of hotel, which also provides various hotel-style services, such as home cleaning, food delivery, washing and ironing, changing sheets, wake-up service and various times. In this respect, there is no difference between a property hotel and a hotel. Because the public facilities of serviced apartments are similar to hotels, they can show the identity and style of the guests.

function

It has two functions: residence, vacation and investment. Serviced apartments can be used for residence and vacation, investment, or both. Different buyers have different ideas, and the same buyer has different uses at different times. Some buyers are purely for self-occupation, and some are for investment preservation.

General characteristics of perfect service and management.

Hotel-style service apartments refer to the service and management mode of luxury hotels and provide hotel-style services, mainly including housekeeping services, security services and transportation services. Further than hotels, serviced apartments embody a family-style service, such as 24-hour food delivery, community gatherings, child care and so on, because there are more people renting for a long time. Hotel-style service apartment combines hotel-style star service and family-style warm service, which is more perfect, more service and more humanized than ordinary high-end apartments.

Family residence layout

Compared with traditional hotels, serviced apartments are not inferior in hardware, and more importantly, they provide family-style living layout to a certain extent. Different from the standard room of a hotel, the hotel-style apartment has complete functions, home layout and good living functions, entrance hall, bedroom, kitchen and bathroom, large space, personal environment and home furniture. Coupled with the provision of home-style services, hotel-style service apartments add home flavor.

Basic classification Generally speaking, serviced apartments can be divided into commercial and residential, business and new generation serviced apartments.

Business serviced apartment

Compared with commercial and residential serviced apartments, commercial serviced apartments have a better business atmosphere. Large, medium and small enterprises gather in the CBD and its surrounding areas, with convenient transportation, superior geographical location and complete facilities, forming a strong business atmosphere. In many big central cities, many projects are set in business hotel-style apartments. Because the customers of business serviced apartments are mainly small and medium-sized companies. In the past, small and medium-sized companies lived in office buildings, and the office rent was relatively high. However, if you buy a business hotel-style apartment, the rent of an office building for about 78 years is enough to buy a business hotel-style apartment of 100 square meters. These companies think that buying is more cost-effective than renting. Therefore, serviced apartments are generally dominated by business serviced apartments.

Cenozoic serviced apartment

Commercial and residential serviced apartment

This kind of property basically has residential function, but it is called commercial and residential property because it is located in a prosperous business district and has both residential and commercial and residential values. Although the business environment of commercial and residential serviced apartments is not bad, there is no business atmosphere of office buildings and serviced apartments. Commercial and residential buildings are mixed in one building, and the office circle is greatly reduced. It only exists in specific areas, with vague property functions, mixed office and living, and messy environment. People who work can often smell the smell of cooking coming from their neighbors' homes; And residents have to face a steady stream of strange faces. Communication, network, property management, fire control, safety, parking, etc. It is difficult to satisfy the customers who live here. However, due to the low investment, low cost, quick capital recovery and relatively low risk, commercial and residential serviced apartments are mainly small and medium-sized units, and the total house price is not high, which makes them quite competitive in the market, and even grabs some markets from middle and low-grade office buildings. It can be seen that commercial and residential serviced apartments are favored by people with their unique background and living space.

This is a new type of apartment integrating hotels, apartments and office buildings, that is, a new generation of "trinity" hotel-style apartments. The new generation of serviced apartments have more atmosphere than commercial and residential apartments and are more convenient than business. At the same time, in the same quality environment and atmosphere, the new generation of serviced apartments are more convenient in life and work than business serviced apartments. In life, the new generation of serviced apartments have refined decoration, complete sets of brand furniture and electrical appliances that ordinary commercial and residential serviced apartments do not have, plus supporting high-end, considerate and meticulous services and all-weather business services that commercial serviced apartments do not have. It can be used as a daily living place for bosses or senior employees to win more work and rest time for people.