Insiders suggest that buying a house during the reshuffle period of the property market needs to be more stable.

In the second half of this year, the island city property market was in a downturn, and "Golden September and Silver 10" no longer existed. Some people say that the winter in the property market has come, and the winners can escape, but others say that such a market is just a good time to enter the market. However, in the face of the chaotic and complicated property market environment, how should buyers buy a house?

Brands should try to choose products with strong anti-risk ability and stable housing enterprises.

Recently, the first snow fell in many cities in the north since winter. At the same time, the "cold winter" of the property market is becoming more and more obvious. According to the monitoring of Yiju Research Institute, the transaction volume of second-hand houses in 5438+00 national 13 hot cities shrank sharply in June, down by 26.9% from the previous month and 42.8% from the same period last year, and the total transaction volume almost fell back to 20 14. At the same time, in the third quarter of 200213, the inventory of second-hand houses in 60 cities nationwide reached 3.202 million sets, an increase of 8.6% compared with the end of the second quarter. This means that the de-chemical cycle of these cities will continue to lengthen.

Many buyers think that now is a good time to just enter the market. How do home buyers buy a house in today's market environment?

The first thing to consider when buying a house is how to choose a real estate enterprise. Not long ago, the paper compiled a list of real estate enterprises based on 30 listed real estate enterprises in the first half of this year. The most important thing in this table is the short-term debt ratio of cash, which is higher than 1, indicating that the cash flow of housing enterprises is sufficient and the housing enterprises are relatively safe. The higher this value, the safer the housing enterprises are. The reporter found that most housing enterprises with relatively high short-term cash debt ratio are central enterprises or state-owned enterprises, and some relatively strong private enterprises mainly include Country Garden, Poly Real Estate, China Resources Land, China Shipping Development, Longhu Group and Vanke Group.

"That is to say, in the future, more central enterprises and state-owned enterprises will gather at the head of real estate, and there will be security considerations. Most of the more secure housing enterprises have projects in the island city, the same location and the same type of housing enterprises. Try to choose the products of safe real estate enterprises because of their strong anti-risk ability. " Zhang Zetao, senior market analyst of Kerry Qingdao Agency, said.

The core area of the lot is more valuable, and there is no need to wait for the matching alcohol cooking.

In the real estate industry, buying a house has been widely rumored as the golden rule of "location is king". This rule is particularly important in the current downturn of the real estate market.

According to the statistics of Zhuo Yi, since the second half of this year, the transaction volume of newly-built commercial housing market in the island city has fallen sharply, among which "Silver Ten" has been lucky to break through 10,000 sets, setting a new low for "Golden September and Silver Ten" since 20 18 years, and the average price has reached the lowest point this year. The contraction of demand side directly leads to the increase of inventory, and the de-chemical cycle of new commercial housing in Qingdao has increased from 16 months in September to 17 months now.

Reflected in the market, some buildings on the west coast such as Jiaonan, Jiaozhou and Jimo are relatively concentrated, and the homogenization of housing is more serious. There has been a situation in which the volume and price have fallen together. Some real estate projects do not hesitate to play signs such as fancy price reduction, hardcover to blank, buying a house to send property fees, and installment down payment to attract buyers' attention.

In contrast, some high-quality lots of real estate, not only the transaction volume has been "online", but also the price is relatively firm. Let's take the ranking of the transaction amount of new commercial housing in 202 1- 10 Island City as an example. Of the top 10, 5 are from Laoshan District, including Dayungu Laoshan Jinmaofu, Yinfeng Jiuxi City, Hisense Blue Army, Jiayuan Huafu, Sunac Laoshan No.1 Hospital and Haier production city Gao Chuan Park Emerald Yuncheng. Some of them come from the west coast, including Sunac Film University, Sunac Center and coastal Vanke City.

"From the location point of view, most of these properties are located in the core of the region, and the surrounding transportation, education, commerce, medical care and other facilities are very mellow. It is these' tangible' things that convince buyers of the value of the house. Therefore, when buying a house, everyone should try not to buy some remote areas cheaply. After all, it takes several years for big planning and supporting, and there will inevitably be variables during the period, so it must be safe. " Wang Yulin, a senior market analyst at Zhuo Yi Data, said.

The sense of science and technology of product-oriented gardens is very important, and property services can not be underestimated.

In recent years, with the improvement of living standards, people began to pay more attention to the quality of the house itself when buying a house, and housing enterprises also injected more humanized thinking into the planning of residential areas. Recently, a house of140m2 purchased by Liu Xian in Licang District was delivered for use. "The height of the house is about 3. 1 m, and the overall feeling is very spacious. There are oversized French windows inside, so you can enjoy plenty of sunshine indoors. The four bedrooms are scattered in four corners, and the separation of static and dynamic will not be affected. I am very satisfied. " Mr. Liu said. During the interview, many property buyers believed that in the era of "three children", large-sized apartments and large areas can attract people's attention, and such a house's functional subdivision is in place, which can fully meet the multiple needs of family members for office, entertainment and rest.

A good house must have a good park, mountains, water and landscapes, as well as places for children to play, places for young people to exercise and places for the elderly to relax. In recent years, more and more real estate enterprises in island city attach great importance to the construction of garden environment. For example, the bamboo garden in Lu Xin has turned the park into an exquisite French garden. There is a 320-meter-long rose corridor on the central axis of the community. Haitanghua Road, Sakura Avenue and Taohua Road in Xifu are distributed in front of each building, and each building has different scenery. Many developers, such as Vanke, Xinjiang and Qingteng, are considering setting up plastic runways, swimming pools and other facilities in the park.

In recent years, wireless city has also become the focus of many developers. Fresh air system, ground source heat pump system, sea water source heat pump system, etc. , so that some communities keep constant temperature and humidity all year round, saving energy and protecting the environment. For example, this year's "dark horse" of the property market, Jinyun Valley Jinmao House, has attracted much attention because of the black technology ground source heat pump system. With this system, the house does not need heating in winter and air conditioning in summer. At the same time, after the fresh air upgrade of the project, the removal rate of PM2.5 can reach 90%, the fresh air circulation is very close to nature, and the living comfort is high.

"In fact, in addition to these factors, property services are also very important. The level of property service directly affects the appreciation potential of the house in the later period. If there is something wrong with the house, the property manager is on call; Usually, you can hold cultural performances in the community, clean the floor mats for the owners, wash the cars and other activities, which can make the owners feel the warmth in the neighborhood and improve their happiness. " Zhang Bin, an expert on island city property market, analyzed.

The above three insiders believe that in the downturn of the property market, housing selection needs to be more cautious and comprehensive. When you are confused, choose the location first, then the housing enterprise, and then look at the products. "If you encounter products with better comprehensive conditions, even if the price is higher than that of products in the same region, it is worthwhile." Zhang Bin said.