Break through the misunderstanding of property management

First, adhere to the "people-oriented" service concept and constantly improve the quality platform for management services.

In the new century, market awareness and market competition are both opportunities and challenges for the property management industry. Facing the coming challenges, property management enterprises must enter the market and participate in the competition if they want to survive and develop. Therefore, under the opportunity of the continuous improvement of domestic property management rules and regulations and the continuous expansion of property management market capacity, property management enterprises should adhere to the "people-oriented" service concept, constantly innovate service platforms, and thus obtain the market.

First of all, build a "harmony between man and nature" residential area. The opening of the market and the development of economy will inevitably make people's living standards leap from quantity to quality. People's demand for living environment will not be satisfied with the existing conditions, but yearn for the environment of "harmony between man and nature", pay attention to the quality of living and pursue a high-grade life. Therefore, in the construction of residential areas in the new century, the "people-oriented" service concept should run through the whole process of real estate planning and construction, so that people can create a "harmony between man and nature" living environment in China to meet people's needs. First of all, we should make full use of sociological and psychological theories, not only considering the opportunities for residents to connect with each other and promote activities and exchanges between neighbors, but also considering the psychological needs of every household and even every person who has his own privacy and is unwilling to disclose it; Secondly, applying the theory of ecological environment, we should pay attention to maintaining the natural landscape and ecological environment in the area from community site selection to construction, keep the ups and downs of the original terrain and the trend of the lake, and lay the foundation according to the natural environment. Thirdly, the aesthetic theory is applied, that is, the beautiful architectural style, the maintenance of ecological environment, the form and layout of sketches are listed through the overall planning and design, so that the artificial landscape and the natural environment can achieve the best integration. At the same time, intelligent technology is applied to realize the automatic control of guest visit, anti-theft, fire prevention and alarm prevention system with microcomputer; Automatically detect the temperature, humidity, wind speed, wind pressure and other parameters of the air conditioning system; Water, electricity and gas meter billing; Medical care, home office and other functions. Make rooms, educational institutions, cultural entertainment, commercial facilities, leisure places, etc., let people feel an elegant cultural environment atmosphere, so that residents have a sense of identity with the living environment.

Second, provide "people-oriented" humanized service. 2 1 century is the century of quality, which is a new trend and a new challenge. As a labor-intensive service industry, the ultimate customer of property management is the occupants, and the satisfaction of the occupants is the ultimate standard to measure the work of property management companies. Whether customers, developers or property management companies pay more and more attention to service quality, which naturally becomes the core issue related to the development of property management enterprises. Market competition makes the property management industry undergo a transformation from experience management to rational management, which requires property management enterprises: on the one hand, they should update their service concept, integrate management into service, serve in management and manage in service; Constantly donate outstanding talents, establish a systematic system of personnel training, learning, further study and further study, and improve the overall quality of personnel; Invest a lot of talents, material resources and time. , and from the business philosophy, development strategy, staff management policy, service mode, various business operation processes, training materials and other aspects of systematic and literal norms. On the other hand, we should innovate the service concept and optimize the service quality. The market forces property management companies to pay attention to hardware management and how to provide customers with quality services and high-level services from the perspective of improving residents' living life. Treat residents with sincerity, trustworthiness and positive attitude; Caring for residents, meeting residents' needs, and constantly improving service quality. Only in this way can we truly respect the psychology and psychological needs of residents, and then provide them with more meticulous, thoughtful and considerate humanized services.

Third, create a "humanistic" living environment with palladium peculiar to China. The key to the sustainable development of residential areas lies in how to create a humanized environment. While paying attention to high-quality and high-level services, property management regards "emotional investment" as an important part of property management activities, and strives to turn itself into the core of the community, so that people can trust, rely on and turn to it for help; Take advantage of public holidays to organize colorful social activities and provide residents with extensive communication opportunities, so as to promote and coordinate interpersonal relations among residents in the property area, establish mutually beneficial and harmonious neighborhood relations, create an ideal home without "strangers" in the residential area, and enhance residents' sense of belonging to the residential area.

Two, the use of professional, standardized and scientific management methods, pioneering and enterprising, improve the competitiveness of participating in the market.

The competition faced by China property management enterprises is not only domestic competition, but also international competition. In the competition, the situation of multi-competition among state-owned enterprises, private enterprises, foreign-funded enterprises and joint ventures is formed. If there is no commanding height in consciousness and thought, it will be difficult to occupy the commanding height in market competition. Therefore, it is the call of the times for domestic property management to take the road of standardization, specialization and scientificity. 1, professional management is the premise of improving management service level. Specialization is embodied in professional skills and professional subcontracting. Therefore, property management companies are required to improve human resource management and improve the professional skills of employees. Employees are the most valuable resource of an enterprise and the only potential force that can provide competitive advantage. Staff management is the core work of service industry, and the only way to improve management service level is staff management. By cultivating management talents well, the contradiction between customers' demand for service quality and enterprise management level, the lack of management talents and training ability can be solved, and the long-term development of enterprises can be solved. Secondly, we should do a good job in the evaluation and examination of subcontracting work. In addition to the personnel required for minor repairs, non-type property management companies will contract security, cleaning and maintenance projects to professional companies and contractors, and property management companies will supervise the work of the franchised companies on behalf of residents. In this way, the property management company will become the organizer of property management, and conduct management coordination, assessment and evaluation according to the contract.

2. Standardized management is the premise of improving the concept of service quality. Without rules, there would be no Fiona Fang. In today's increasingly mature market economy, property management enterprises should consciously introduce foreign mature management, operation and service concepts and methods, and standardize management by scientific means. According to the ISO9000 standard, establish a complete and standardized management system, work standards and service processes, define the job functions of each post, the operation steps of each type of work and the solutions to various problems, realize the transformation from "rule by man" to "rule by law", and let every employee do things according to the rules, thus ensuring the quality of work and comprehensively improving the management level and service quality of enterprises. Through the investigation and analysis of the real needs of customers, the service process of portfolio management is scientifically decomposed to maximize work efficiency and make the management work step into the track of standardization.

3. Scientific management is the guarantee to create high efficiency of enterprises. Science and technology is the primary productive force, which has been proved by reality. The development, popularization and operation of communication technology, computer network operation technology, multimedia application technology and modern control technology make it possible to implement intelligent community management and save management costs. Therefore, high-tech means provide new competitive capital for powerful property companies. The research and application of new technology in property management, the overall improvement of management service platform and the saving of service cost will provide new competitive means for property management enterprises. Whoever grasps this means first will be able to effectively occupy the market. The increasingly fierce domestic market competition and the gradual formation of the international market have put forward a brand-new topic for property management: whoever masters science and technology first can grasp the pulse of the market. Property management enterprises shall establish a property management information system and implement computerized management. Using the property management information system, on the basis of recording and querying relevant property management information, we can participate in property management decision-making, timely and accurately reflect the situation in enterprise management, play an auxiliary role in decision-making, improve the degree of automation, reduce repetitive work, save manpower and greatly improve work efficiency. Second, intelligent management is realized by using network technology. Intelligent building will become the trend of international cities in 2 1 century. Property management should meet the needs of social development. Only by breaking through the traditional concept and introducing network technology can intelligent buildings play their due role and meet the needs of residents to the greatest extent.

Third, implement collectivization, large-scale operation and brand strategy to win market share.

At present, the main direction of enterprise competitive strategy is brand strategy. Through the implementation of brand strategy, we will expand the competitive advantage of enterprises and form a number of large-scale and collectivized enterprises. The complementary and overlapping advantages of enterprises with strengthened advantages can form an "aircraft carrier" of their undertakings, thus improving the competitiveness of the industry and competing with multinational companies.

First of all, brand strategy is the "midwife" of enterprise development. Brand is the signboard, reputation and "midwife" of an enterprise. In order to keep the leading position in the industry, property management enterprises must have their own brands, and must incorporate the development of the industry into this trend, and formulate and implement brand strategies. It is necessary to establish a sense of brand development, fully realize the market choice of "one brand can bring a market", put the importance of improving quality and building a brand on the development agenda, and effectively integrate brand awareness into the business behavior of enterprises. From the quality competition, group management, technological innovation, publicity and promotion, enhance the brand. Through more accurate market positioning, we can create "products" that meet the market demand and reflect our own brand characteristics, thus creating the brand effect of the enterprise, which will not only help to establish a good trust and cooperation relationship with the general public directly related, but also help to establish prestige among the people who are not directly related, generate affinity, and produce the result of "coming here with admiration", which is conducive to the development of the enterprise.

Secondly, large-scale operation provides consumers with confidence. With the development of science and technology, the equipment equipped with property will become more and more advanced and complex, so it is unrealistic for property companies to build a huge technical team for this purpose. The decentralized management operation mode of large population, high cost and "covering all aspects" will inevitably be replaced by a national property company characterized by large-scale and chain operation. Only the property with scale effect can attract professionals, give full play to the role of professionals, and finally achieve the goal of improving quality and reducing costs. Property management companies have entered and occupied the market with good management and services, and have a sound scientific organization. Each functional department has its own functions, including division of labor and cooperation. Large-scale property management companies rely on their strong strength to undertake real estate management services in pieces or even across regions, and take advantage of their scale and intensive integration to greatly reduce costs, gain considerable profits and win the market, even monopolize the market. Small enterprises rely on joining companies, and large enterprises realize group management. Therefore, only by giving full play to the scale advantage of enterprises can we enjoy resources and expand the market at low cost by virtue of the group effect of scale, the strong strength and radiation of collectivization.

Third, the development of collectivization enhances the competitiveness of enterprises. The implementation of competitive bidding mechanism and the breaking of local protectionism provide new opportunities and possibilities for those capable and powerful property companies to implement cross-regional operations. The collectivization of commercialization, finance and insurance ensures consumers' peace of mind. Property management and management are also inseparable from consumers. If the strength of the enterprise can be fully displayed to consumers, there will naturally be consumer groups. Managing and operating in a group way has greatly expanded the coverage of enterprises, demonstrated the strength of enterprises for consumers, provided consumers with the backing of confidence and provided "nuclear power" for enterprises to participate in competition. This is because the development of collectivization is conducive to concentrating limited professionals, forming a powerful "think tank" to make suggestions for the development of enterprises, so that enterprises can walk in front of the industry everywhere and improve their competitiveness; Group management is conducive to the concentration of manpower, financial resources and material resources. After concentration, we can not only develop property management, but also develop property management and gradually embark on the road of expanding scale and occupying the market.

In short, in order to survive and develop, property management enterprises must be fully prepared to participate in market competition in order to win and occupy the market in the competition.