How to treat the development trend and challenge of property management industry

In fact, the downturn in the real estate industry since 20 13 has doomed the real estate industry to have great changes in the future. The former director of the premises was also in full swing, and the property was also rising, losing money? It doesn't matter. Subsidies from development companies. Coupled with China's demographic dividend, low labor costs, and low awareness of owners' rights protection for their own interests, the property management company is still alive and well. However, with the changes in the industry, real estate is trying to get rid of the burden of property, labor costs are rising, owners' awareness of rights protection is strengthened, and the life of property is getting harder and harder.

In such a big environment, property companies seek new ways to live, at least not losing money. Some enterprises with new ideas began to try to promote paid services and value-added services in the community to increase their income, and at the same time introduced some new equipment to replace people as much as possible to reduce labor costs. This process lasted for a long time, and many enterprises tried their own way, but 99.9% didn't take this road well, because there were too many objective factors and the services provided by the property lacked the corresponding carrier, so it was difficult to spread them on a large scale at low cost, and there were many disputes in this process, which made the property staff very headache. For example, when a property company engages in group buying, it usually puts the samples in the customer service center, so that the owners in need can fill out an order by themselves. At that time, the property will place an order according to the order and send it to the owner's home. Just look at this process is no problem, very harmonious. But when you actually do it, you will find that when you send it to the owner, the owner says I haven't decided, and I haven't filled out this form. Or you don't have a sample of this thing and so on. Some people went to the property and said that I booked it, but you didn't send it to me. Because these processes are currently completed by employees of property management companies, and the characteristics of property management companies are that the basic quality of personnel is not high and the mobility is high, so the final result is a high error rate and a higher human error rate. However, it is a waste to arrange a professional to do it, and the final result is nothing.

After 20 10, the development of internet, cloud computing, big data, smart phones and so on is dizzying. After several years of infiltration, enterprises began to apply Internet thinking to the traditional industry of property services. How to use it? Using the platform of smart phone, we can build a property management company based on mobile phone. Owners can pay, maintain and complain about the property by mobile phone. Shops around the community can also open their own shops on this mobile phone, and owners can buy products or services by mobile phone. This way has received the most attention in 20 14, and the typical representatives are Color Life and Ding Dong Community. Up to now, many property companies and real estate companies have focused their attention on this piece. But until now, I haven't seen a pleasing, practical and smooth community app, either focusing on business like Taobao or doing the same as Meituan. Although app is used by owners, how to get owners used to it must start with property management, which has to return to the essence of property management. So I think the next step in property management should be to find ways to link the property app model with property management. First of all, let the owners experience the change of property management and the improvement of property service level. Then use this platform to do some value-added services.

You can look at these two documents, which I think should be of some help to you.

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