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How to change the advertisement for the poster of Focus Elevator? How to change the elevator advertisement? Trouble?
Focus Media was born in 2003, creating an elevator media advertising model. In 2005, Focus Media became the first China advertising media unit to be listed on NASDAQ, and in 2007, it was selected into NASDAQ 100 index.
In 20 15, Focus Media returned to A-share market, and its market value exceeded 100 billion, becoming the first media share in China. Focus Media's revenue has exceeded 10 billion, and the key is to seize the core scene of the elevator. Elevator is the infrastructure of the city. The daily life scene of the elevator represents four words: mainstream crowd, necessary passage, high frequency and low interference, and these four words are the core scarce resources that detonate the brand today.
Focus Elevator Media, covering 3./kloc-0.1 billion mainstream consumers in China, has more than 2.6 million elevator terminals, and was rated as. China advertising is the most powerful medium for brand explosion.
By the end of 20 19, it has covered about 170 cities and regions in China, including China and Hongkong, as well as about 25 major cities such as South Korea, Singapore, Indonesia and Thailand, and added about 24,000 sets of elevator TV media equipment, covering about 60 cities and regions in China, reaching more than 300 million white-collar workers, gold collars and business people accurately every day, accounting for.
Since its establishment, Focus Media has actively participated in various public welfare activities, donating money and materials for Wenchuan Earthquake, Yushu Earthquake, Typhoon Morakot, Ludian Earthquake and Soong Ching Ling Foundation, Aiyou Huaxia Foundation, China Foundation for Poverty Alleviation, China Normal University Million Scholarship, Guangzhou Global Alliance, Federation of Industry and Commerce to help the older generation of model workers, Chongming County Foundation for Poverty Alleviation, etc.
And allocate a lot of resources from the tight media resources every year, and publicize drug control, helping the disabled, health, safety, transportation, public morality and disaster relief through all media networks under the company.
As of 20 15, Jiang Nanchun, chairman of Focus Media, as one of the founders of Aiyou Charity Fund, is also one of the most important donors, with a total donation of more than 20 million yuan. Focus Media has donated more than100000 customized advertisements.
Aiyou Charity Foundation was founded by entrepreneurs such as Jiang Nanchun, Liu Chuanzhi and Ma Yun. Up to September 20 15, 3 1867 children with congenital heart disease and 6003 children with leukemia have been helped.
How to change the elevator advertisement? Trouble? It's simple. Elevator advertisements are installed with special materials, which will not damage the elevator surface after removal. When the elevator is dismantled, it should be dismantled after the elevator stops running for more than two hours, and the materials can be dismantled after cooling-Dalian Jinqi Technology. What are the ways to put elevator advertisements? How does it work? Elevator advertising modes include elevator door frame advertising, elevator door posting advertising and elevator TV advertising.
The advertisement of elevator door frame is in the form of not installing advertising pictures in elevator car, which is usually static. Advertising on elevator doors usually refers to posting Shanghai newspapers inside and outside the elevator doors, and the advertisements placed in this way are also static. Elevator TV advertising refers to installing led display screens around the elevator and inside the elevator car to play the built-in advertising content. This way can be a good combination of advertising images and sounds to achieve the best communication effect. Advertisers can choose the most suitable way to promote their products.
As the earliest advertising company in China, Focus Media has become the first China advertising media company to be listed on NASDAQ, and was selected into NASDAQ 100 index in 2007. Jiang Nanchun, the founder, started by renting billboards on the expressway. In 2003, he founded Focus Media, which was the first elevator media in the world.
At the beginning, Jiang Nanchun rented a billboard beside the expressway, rented the billboard to a manufacturer who needed to advertise, and won the first bucket of gold. Later, he found that there was nothing to kill time while people were waiting for the elevator, so he seized this business opportunity and launched an elevator advertisement. At first, he posted static advertising paper on the escalator. Later, with the development of science and technology, he opened up an advertising model, placing advertisements around and inside the elevator to increase the appreciation. Then, this advertising model needs to contact the property companies of major shopping malls and residential areas first, and rent the walls around the elevator and the inside of the elevator car. This part is also a large part of income for property companies, so most property companies will not refuse. Then, the advertising company will put the completed advertisement on the TV media. This is also the main part of Focus Media's income. Focus Media has also developed to this day by this mode of operation.
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