How to better integrate socialist core values with enterprise core values?

Cultivating and practicing the socialist core values is a strategic task to promote the great cause of Socialism with Chinese characteristics and realize the great rejuvenation of the Chinese dream. The report of the 18th National Congress of the Communist Party of China proposes to advocate prosperity, democracy, civilization and harmony, freedom, equality, justice and the rule of law, patriotism, honesty and friendliness, and actively cultivate socialist core values. Socialist core values are not empty, but closely related to China's economic development and social progress. Therefore, enterprises must follow the socialist core values when carrying out various production and business activities. Enterprises should practice socialist core values, that is, to make them become the universal value criterion of the whole enterprise and the value practice of enterprise employees, so as to achieve the purpose of building core values and achieve practical results. As an important pillar of the socialist economy, state-owned commercial banks vigorously advocate "three advocates" and cultivate and practice socialist core values, which is helpful to realize management innovation and enhance core competitiveness. Based on some knowledge and experience of cultivating and practicing the socialist core values in the grass-roots branches of China Bank, this paper expounds how to better integrate the socialist core values with the core price concept of enterprises, so as to transform the party's political advantages and ideological and moral construction into the core competitiveness of enterprises.

Keywords: socialist core values, corporate culture, ways and means

Introduction: The 18th National Congress of the Communist Party of China proposed to actively cultivate and practice the socialist core values with the "Three Advocates", which is not only a major contribution to the construction of the socialist core value system, but also a major breakthrough and deployment. The socialist core values of "prosperity, democracy, civilization, harmony, freedom, equality, justice, rule of law, patriotism, professionalism, honesty and friendliness" are concise and rich in connotation, and are the ideological construction project that unites the soul and strengthens the foundation, and the foundation that guides all cultures. As the core values of China Bank, "pursuing Excellence, honesty, performance, responsibility, innovation and harmony" is undoubtedly consistent with the purpose of cultivating and practicing socialist core values. As a state-owned enterprise, China Bank has unique advantages in accumulating and inheriting excellent culture. First, the nature of an enterprise determines that it not only undertakes economic and social responsibilities, but also shoulders the heavy responsibility of spreading advanced socialist culture. Second, starting from the needs of its own development, as a state-owned enterprise and a "century-old shop", it is hoped that through the inheritance of excellent culture and entrepreneurship from generation to generation, it will maintain a good reputation and reputation for a long time in order to gain wider market recognition; Third, the advantages of state-owned enterprises in party building provide possible and favorable conditions for cultivating and practicing socialist core values. Fourthly, the operation mode of banks plays an active role in ideological and moral construction and the cultivation of public behavior norms. China Bank's century-old development experience puts forward that "patriotism and love for the bank are the soul of running the bank, reform and innovation are the road to being forced, honesty is the foundation of running the bank, and people-oriented is the foundation of running the bank." Patriotic love for the people, reform and innovation, honesty first, people-oriented, these short sixteen words, China Bank, are the best interpretation of cultivating and practicing the socialist core values, which has the value of the times and practical significance.

In recent years, various businesses of China Bank Xining Chengzhong Sub-branch have developed steadily and rapidly, achieving a win-win situation in business development and spiritual civilization construction. For eleven consecutive years, it has maintained a good result of "zero cases and zero accidents", and the assessment results for five consecutive years are Class A banks. It has successively won the honor of the May 4th Red Flag League Branch at the head office level, the learning organization at the head office level, the advanced grass-roots party organization at the head office level, the "BOC Excellence" advanced collective at the head office level, the advanced unit of China Bank employees' professional ethics, and the excellent security unit of the head office from 20 14 to 20 15. Qinghai Provincial Federation of Trade Unions was awarded the title of "Demonstration Post for Female Workers in the Province" and won the title of "Civilized Unit" in Chengzhong District of Xining City for two consecutive years. Many people won the National Financial May 1st Labor Medal, Top 100 Personal Account Managers of the Head Office, Excellent party member of the Head Office, Star Lobby Manager of China Banking Association, and "Learn from Lei Feng" of the national banking industry. Sub-branch deposits increased from 654.38+290 million yuan to 265.438+390 million yuan. 2065.438+0.8.10.4 million yuan, and the per capita profit of the branch is the best. Chairman Tian Guoli of the head office was very surprised when he held a video conference with five grass-roots contact points. After repeated confirmation, the Chairman repeatedly said: These achievements are all due to the fruitful achievements made by the sub-branch after cultivating and practicing socialist core values as the carrier, deploying and assessing ideological and moral construction, making overall plans to undertake social responsibilities and business development, and systematically carrying out various tasks.

First, ways and means to cultivate and practice socialist core values

(1) Strengthen ideological construction and establish ideals and beliefs.

Deepen publicity and popularization, and enhance cognitive recognition. Erudition and careful thinking-the cultivation and practice of socialist core values is based on the unity of knowledge and practice. Knowledge is the premise and foundation, so that we can consciously practice our inner identity and the spring breeze can silence things. Chengzhong Sub-branch, as a basic banking financial institution, has deepened publicity and popularization and enhanced cognitive recognition in cultivating and practicing socialist core values. Sub-branches adopt ways and measures such as centralized learning and special training to cultivate core values, instill them continuously, and sow and take root in employees' hearts with positive, healthy and progressive thoughts and spirits. Organically combine the socialist core values with the corporate culture concept of China Bank, so as to make employees know and agree; It is necessary to publicize the most beautiful people, carry forward the most beautiful spirit, learn typical models, and educate people around you with things around you; Focusing on the construction of honesty, strengthening the education of social morality, professional ethics, family virtues and personal morality; Sub-branches have strengthened the publicity and education of socialist core values through internet, billboards and recreational activities, and held seminars and lectures on "practicing socialist core values" and cultural activities such as "Chinese dream, China market and employee beauty" for many times; In the middle of party member branch, the study discussion and knowledge contest activities of "two studies and one doing" were carried out; On the occasion of the ninetieth anniversary of War of Resistance against Japanese Aggression, an impassioned speech contest was held, which sublimated the thoughts of all employees from the spiritual level. Make the core values truly become the compass and emotional sustenance in the hearts of employees.

Highlight the core role and lay a solid ideological foundation. Grass-roots organizations of the party should play the role of political core and fighting fortress in promoting the cultivation and practice of socialist core values, build a harmonious spiritual bond of socialism, and lay a solid ideological foundation for the party's governance. Cultivating and practicing socialist core values focuses on practice and action. In order to make the socialist core values and the corporate culture values of Bank of China "enter the heart, the brain and the business", the Party Committee of Xining Chengzhong Sub-branch of Bank of China plays a leading role, guiding and promoting the employees of the sub-branch to cultivate and practice the socialist core values, persisting in applying what they have learned, and embodying the requirements of the socialist core values in business development, ideological and moral construction, corporate culture construction and party organization construction, so as to promote the continuous multi-level development of the whole bank. Party committees of sub-branches give full play to the role of fighting bastions, and guide employees to form strong cohesion, centripetal force and fighting capacity through various forms of publicity, education and practical activities, so that socialist core values are deeply rooted in the hearts of cadres and employees, and the mass outlook and work style of sub-branches have been significantly improved, forming an atmosphere of Si Qi, excitement and ideological progress. Employees are full of energy and high morale, welcomed by behaviorists, dedicated and responsible for business development and society. "I feel very shallow on paper and don't know how to do it." The leaders of the sub-branches always integrate themselves into the staff, and take the post as a platform to carry out the theme post practice activities of loving the post, loving the society, loving the Bank of China and loving the country; Carry out ideological and moral education practice activities with the theme of "love and dedication, selfless dedication" among employees, and guide all employees to participate in them through party member model, excellent employees and advanced deeds, so as to make the value demonstration consistent with the value norms, promote the formation of employees' core value system view, and consciously lead the social fashion.

Elaborate method construction and deepen cultural construction. Wang Fu of the Han Dynasty said: "The movement of Dapeng is not a feather; The speed of flying is not enough. " To ensure that the cultivation and practice of socialist core values are implemented, we should fully mobilize the enthusiasm and creativity of the whole bank to cultivate and practice socialist core values, and extensively guide employees to participate. Through extensive participation in the creation of various forms of spiritual civilization, cultivate civilized fashion, create a good social atmosphere, learn typical demonstration deeds, carry forward fine traditions and work styles, and give play to the guiding role of socialist core values; Innovate ways and means, keenly grasp the new laws and characteristics of employees' ideological activities, understand the new changes and trends of employees' spiritual and cultural needs, and use new tools, new carriers and various cultural and sports activities to show the distinctive new trends of the times. Actively cultivate the socialist core values into the specific situations of daily work and life, close to reality, close to life and close to the masses, guide employees to actively advocate and take the lead in practice, perceive meaning from the details of daily life, experience sublimity and enhance recognition.

(B) education to guide practice, into the enterprise value

Know clearly in your heart, match words with deeds-the vitality of core values lies in practice, and every member of society acts consciously. The wider the participation, the deeper the social foundation for practicing core values. To cultivate and practice core values, we must pay equal attention to education and practice, guide practice with education, and deepen education with practice. In the development process of 100 years, China Bank takes social responsibility as its bounden responsibility, actively combines socialist core values with corporate culture concepts, and promotes the implementation of all work.

Innovating service and pursuing excellence. In today's fierce market competition system, professional attitude and excellent service are undoubtedly the key for banks to win in the fierce competition. Facing the impact of regulatory policy adjustment, interest rate marketization, financial disintermediation and internet finance, higher requirements are put forward for our strategic thinking, knowledge literacy and management ability. On the basis of continuously strengthening study and improving professional ability, we always adhere to the concept of "customer-centered" and strive to make customers feel at ease and comfortable. Actively integrate the values of "dedication, honesty and friendliness" in the socialist core values into customer service. Taking the development characteristics of "internationalization, diversification and intelligence" as the driving force of innovation, we will vigorously promote business transformation and actively build a professional customer service system. In the current "internet plus" era, we will actively develop electronic channels such as e-banking, mobile banking, telephone banking, ATM and POS machines, and extend service terminals to provide convenient services for residents. Plan the occupation and work from reality, make the ideas, plans and measures conform to the actual situation, scientific spirit and objective laws, expand the business scope and meet the diversified needs of customers. Promote financial services for elderly customers, practice social responsibility with the help of financial service capabilities, and provide intimate and comfortable comprehensive financial services for the elderly. In addition to reading glasses, medicine boxes, convenience boxes, drinking fountains, barrier-free ramps and other traditional convenience facilities, outlets also actively establish contact cards for elderly customers to ensure effective handling in emergencies; For the elderly customers, we launched the "Welcome New Year to Send Love" campaign and launched the "Evergreen Tree" debit card, which solved the inconvenience of ATM withdrawal for the elderly and met the diversified financial needs of the elderly customers with quality services.

Take social responsibility and be the best bank. On the premise of fully doing our own work, we should actively integrate the value goal of "prosperity, democracy, civilization and harmony" into supporting social and economic development and social welfare activities. Insist on establishing the mass viewpoint and adhering to the mass line as the top priority of business management, conscientiously implement the decision-making arrangements of the central government, the head office and branches, consciously assume social responsibilities, vigorously support and serve people's livelihood, deeply understand market changes and the demand of the real economy for financial services, support economic restructuring and transformation and upgrading, and pay attention to meeting customer needs through service innovation and product innovation.

First, integrate core values into supporting economic and social development, conscientiously implement the national economic work and the work spirit of the head office and branches, increase the allocation of credit resources to agricultural large-scale production and intensive management, transformation and upgrading of strategic emerging industries, new urbanization construction, and supply of ordinary commercial housing, and continuously improve the scope and quantity of credit. In the process of "taking social responsibility", we will actively support small and micro enterprises, three rural enterprises and green credit, and expand loans for small enterprises. Mobilize the enthusiasm of financial institutions to serve agriculture, rural areas and small and micro enterprises, and ensure that the growth rate of loans related to agriculture and small and micro enterprises is higher than the average growth rate of all loans.

Second, sub-branches integrate core values into customer service, take innovation as the driving force, vigorously promote service transformation, and actively build a professional and differentiated customer service system. With the development of Internet technology, we will vigorously develop the construction of electronic communities, electronic campuses and smart banks, and provide convenient services to customers through extended service terminals. In the community, we will build a wireless city service system that integrates multiple functions such as property, residents, merchants and banks. E-Community will provide owners with preferential services such as clothing, food, housing, transportation, education, beauty and entertainment, and provide efficient and convenient payment services through online services and APP, which will greatly facilitate customers' daily life and form one-stop community financial and commercial services. Actively promote the "e-campus" project in colleges and universities, and make banks, campus learning, educational administration and so on close to teachers and students in colleges and universities through the APPlication of college students' exclusive mobile app, enjoy convenient campus life, create an ecological circle of campus life, and realize "campus life, follow me". Actively establish a harmonious relationship with local residents in the street, popularize and publicize the knowledge of preventing telecom fraud, counterfeit money and money laundering crimes through financial knowledge popularization and financial consumer education, enhance the ability of the masses and merchants to distinguish counterfeit goods, risk prevention awareness and financial cognition, and realize counter extension services.

The third is to carry out precise poverty alleviation and help farmers solve practical problems. The Party Committee of the sub-branch took the initiative to assume social responsibility, carried out the activities of "helping the poor precisely and helping the poor", went deep into poverty-stricken areas to understand local farmers, visited the individual problems and needs of poor families, made requirements and arrangements on how to grasp, what to grasp and what to achieve in the assistance work with a high sense of political mission, and after mastering the causes, common causes and common problems of poverty, expressed condolences to the elderly and poor households in poverty-stricken areas in Liandian. For the difficulties existing in the sales of agricultural products, help contact sales and solve the practical problems of farmers; Help poor students, with the help of student aid funds and donations of student education facilities, let them feel warm and grow up in love. Through various forms of volunteers, caring activities, coordination of corporate social donations, donations and materials from cadres and workers, we will provide economic and material assistance to poverty alleviation points. Let employees deeply understand the profound connotation of corporate repay society and assume social responsibility, create a positive, healthy and progressive corporate humanistic environment, and show the good external image of Bank of China.

Second, integrate core values and draw an ideal blueprint.

(A) the deep integration of socialist core values and corporate values has become an integral part of the work.

In order to practice the socialist core values, enterprises must adhere to the correct value orientation and create a good atmosphere of public opinion. Party organizations at all levels in enterprises should play a political leading role in cultivating and practicing socialist core values. First of all, they should become the promoters of core values and corporate culture, and better serve the transformation, upgrading and leap-forward development of enterprises. The socialist core values run through the whole process of enterprise development. As an important part of practicing the socialist core values, enterprises have an unshirkable responsibility. We should take the socialist core values as the guiding ideology of enterprise ideological and political work, take effective measures to implement them, stress social responsibility, social effect, law-abiding operation, fair competition, honesty and trustworthiness, and integrate the socialist core values into enterprise values in continuous self-construction and improvement. Second, as the shaper of core values and corporate culture, culture is the gene of the enterprise, and excellent corporate culture is of great significance to promote the long-term development of the enterprise. It is necessary to embed socialist core values into corporate culture and reflect the effectiveness of party building in corporate culture. We should attach great importance to the ideological and moral construction of enterprises, lead the construction of enterprise culture with socialist core values, make the core values penetrate into the minds of employees, and "enter the brain, heart and career" among employees. Do a good job in learning, education and system constraints, and link work with life beliefs by establishing professional beliefs, so as to be conscientious, diligent and conscientious, serving the society and achieving self.

(2) Deeply integrate socialist core values with enterprise management to enhance practicality and persuasiveness.

As an important part of social economy, the development and maturity of commerce is of primary significance. As a member of society, the survival and development of enterprises are closely related to social development. In order to promote their healthy and benign development, enterprises must use socialist core values to determine their entrepreneurial spirit, development concept and value orientation, and pay attention to the unity of economic behavior and value orientation, and the unity of economic benefits and social benefits. Cultivate enterprise culture that is compatible with the construction of socialist core values, realize the simultaneous improvement of enterprise benefits and ideological and moral construction, form the * * * knowledge of all employees' ideal consciousness, and further enhance the core competitiveness and cohesion of enterprises. As a state-owned commercial bank, socialist core values should be deeply integrated into the whole process of management through the guidance of ideals and beliefs, the cultivation of centripetal force and cohesion, strict management system and effective mechanism and process guidance. In network services, we should adhere to the standardization of service processes, pursue civilized and high-quality services, and let the people feel at ease and satisfied. In customer service, product marketing, risk internal control, team management and other daily work, "patriotism, professionalism, honesty and friendliness" will be implemented and gradually transformed into ideals, beliefs and professional ethics. With the rapid development of Internet and information technology, we actively use various Internet platforms to carry out publicity and education activities, develop various financial application software, and serve customers in a very convenient way. Continue to deepen the process of building smart banks, keep up with the rapid development trend of mobile Internet, extend customer service channels, expand the service width of e-banking business, meet customers' financial service needs, and constantly enrich the choice of customer service channels, so as to lay a solid foundation for building the best bank with the service concept of "anytime, anywhere, at will". In view of the trend of the younger workforce, we should focus on creating a youth civilization, striving for Excellence, striving to be an expert in the post and learning from Lei Feng's exemplary role, and carry out education on ideals and beliefs, post success, achievements and cultural education to give full play to the role of young people as a new force.

(3) Deeply integrate socialist core values with social responsibility, and strive to build a responsible and responsible financial enterprise.

It is necessary to strengthen the social responsibility of enterprises and make a difference in promoting social harmony. Focusing on the strategic goal of "taking social responsibility and being the best bank", we will promote new industrialization, informationization, urbanization and agricultural modernization with financial services and fully support local economic construction. Actively carry out various public welfare undertakings. We should devote ourselves to improving products and services in the field of people's livelihood finance, advocate new socialist trends, and actively promote young volunteers and precise poverty alleviation actions. Actively promote the construction of the financial service system for the benefit of the people, adhere to the fine tradition of patriotism, love of business, convenience and benefit of the people, faithfully perform their duties around the overall situation of national economic construction, serve the country, society and the masses wholeheartedly, extensively carry out public welfare activities such as benefiting farmers' finance, green finance, helping the disabled, helping the orphans and helping the elderly, identify the "poor roots" through poverty alleviation finance, and make clear the goals, tailor-made measures and really help. With the concept of "first-class customer relationship, first-class value creation, first-class service marketing, first-class basic management and first-class team building", we will set a benchmark and position for improving the quality and efficiency of the service entity economy; It is necessary to firmly establish the concept of "development is the first priority and risk control is the first responsibility", pay attention to strengthening internal management and risk prevention, enhance employees' awareness of risk, responsibility and compliance management, form a mechanism to strengthen internal control and compliance to prevent and control risks, and strictly manage systems and regulations. Establish a good image of obeying the law.

As a state-owned enterprise, we should closely focus on the theme of actively developing Socialism with Chinese characteristics, realize the goal of the Chinese nation's great rejuvenation of the Chinese dream and the strategic task of "Three Advocates", integrate socialist core values into all aspects of study, work and life in the form of publicity and education, demonstration and guidance, integration of practice and institutional norms, continuously improve ideological awareness and moral level, and realize the pursuit of the Chinese dream and the construction of the China market.