Achieve strategic cooperation! Macalline holds hands with Yuanyang Capital.

On March 28th, Shanghai Red Star Macalline Real Estate Group Co., Ltd. (hereinafter referred to as "Red Star Macalline"), a subsidiary of Red Star Macalline Holding Group Co., Ltd., announced the signing of a strategic cooperation agreement with Ocean Capital Co., Ltd. (hereinafter referred to as "Ocean Capital"), an alternative business investment management platform of Ocean Shipping Group (03377). HK), a company listed on the main board of Hong Kong Stock Exchange. According to the agreement, Red Star Macalline will introduce overseas capital as a strategic investor. After the completion of this transaction, Ocean Capital will acquire 0/8% equity of Red Star Macalline/KLOC. After this strategic cooperation, Red Star Macalline will keep the team stable and promote the steady expansion of various businesses.

On the business level, Red Star Macalline and Ocean Shipping Group, a real estate company associated with Ocean Shipping Capital, will integrate their respective resource advantages, establish and improve the strategic cooperation mechanism, continuously expand the breadth and depth of cooperation areas, sincerely cooperate and work together in the joint development of project land, and achieve mutual benefit and common development at a higher level.

According to public information, the main business scope of Red Star Macalline is real estate development, commercial investment, development and operation, commercial asset management and export, and it is mainly responsible for the development of commercial real estate and residential projects of Red Star. Founded in 2009, Red Star Macalline has become a leading comprehensive real estate developer in the industry after more than ten years of intensive cultivation. In 2020, Red Star Macalline ranked 36th among the top 100 real estate enterprises in China, and the operational efficiency of the top 100 real estate enterprises was TOP 10, and it won the second place in "Top 100 Commercial Real Estate Enterprises in China" for eight consecutive years.

Ocean Capital is the investment management platform of Ocean Group's alternative business and the top real estate fund management company in China. As one of the top ten real estate enterprises listed in Hong Kong, COSCO Group has more than 200 real estate projects at different stages of development in China's fast-growing cities and urban agglomerations, with a total land reserve of about 40 million square meters, mainly concentrated in first-and second-tier cities. Total assets reach nearly 250 billion, and annual sales exceed 654.38+00 billion yuan.

For this strategic cooperation, both parties agree that their main businesses are obviously complementary, and they have obvious advantages in their respective fields in terms of professional competence and industry resources, and there is a broad space for cooperation in real estate incremental development and stock operation in key regions of the country.

In recent two years, with the further upgrading of the "three red lines" and centralized management of loans in the real estate industry and the strengthening of supply-side regulation, the real estate industry is rapidly moving from the "first half" of "incremental development+extensive development" to the "second half" of "stock management+long-term mechanism".

As far as Red Star Macalline is concerned, it has rich land reserve resources nationwide, excellent brand awareness and reputation in commercial real estate and commercial residential products, and holds a number of mature real estate IP. Up to now, Red Star Macalline has settled in 53 cities across the country, with more than 100 cumulative projects. Among them, the commercial residential product "Red Star Tian Bo" and the commercial real estate product "Aegean Shopping Park" are highly recognized by the market.

According to the data, Red Star Macalline has built 37 Red Star Tian Bo, and each Tian Bo is located in a superior location with rapid urban development. The sales of a single project has exceeded 654.38 billion yuan, becoming a benchmark project in the local housing market; Aegean Shopping Park has also entered more than 100 cities nationwide, including more than 3,000 brand resources, which fully meets the diversified consumption needs of citizens through one-stop experience format and leads the transformation and upgrading of urban commercial complexes.

For Ocean Shipping Group, as a listed company with the background of central enterprises, its business style has been quite stable, maintaining the advantages of low cost, multi-channel financing and safe debt level for a long time.

Insiders pointed out that taking this strategic cooperation as an opportunity, Red Star Macalline and Ocean Shipping Group are expected to establish a long-term strategic cooperative relationship and achieve a win-win situation through strong alliance. On the one hand, after the introduction of offshore capital, Red Star Macalline can give full play to its brand advantages, accelerate the revitalization of existing assets, and improve its asset operation level and its own financing ability; On the other hand, after holding hands with Red Star Macalline, Ocean Group will open up more possible space for the subsequent land acquisition and operation of small and medium-sized city complexes.

It can be predicted that with the construction of the long-term mechanism of "housing and not speculating", the real estate industry will change from high-speed development to high-quality development, and resource sharing, complementary advantages and mutual benefit will become the new normal of the future real estate industry.