How to solve the problem of "last 100 meters" in express delivery?

"The little brother grabbed the" empty cabinet "and the security guard became the" shopkeeper ",which revealed the chaos of" occupying the ox "caused by the lack of express cabinets in the community, which triggered heated discussions among all parties. Why is there a long-term shortage of convenient and intelligent express cabinets? How can logistics support keep up with the great development of e-commerce industry?

The reporter visited R&F Dongshan Xintiandi, Jincheng Nanyuan, Dongfeng Square and Jincheng Garden in Yuexiu District, Tianyizhuang, Tianyu Garden, Huiyayuan and Bauhinia Community in Tianhe District, Qileyuan, Fuzeyuan, Haiyi Peninsula and Jinbiwan 12 residential communities in Haizhu District. Found that the cost of entering the community is high. "Every year, a set of 65-grid express cabinets wants to enter the community", plus the industry.

Compared with the rapid development of e-commerce industry, logistics express service obviously needs to be improved. After several years of development, the "last mile" problem has been gradually solved, but it is stuck in the "last 100 meter"; The "express explosion" gradually forgotten by the public has become a "express explosion cabinet".

All parties responded: the property management of the community said that the courier brother said that he was very helpless.

In the residential area disclosed in yesterday's report, a residential property manager who did not want to be named found a reporter to respond positively: "We do have omissions and deficiencies in management, but express delivery does not belong to the scope of property services. At the beginning of the development of the industry, there was a problem of unclear rights and responsibilities, which also led to the fact that express cabinets could only' eat hundreds of meals'. "

Well-known express cabinet enterprises such as Honeycomb Box, E-Stack and Express Easy all responded to this newspaper: the laying cost is too high, and it can only be "enough" but not "enough" at present.

The courier brother of a Dayun express outlet in Tangxia said that although he didn't pay for the cabinet, "this kind of move is also helpless. Coupled with the limitations of the current development of express cabinets and the development of delivery habits, this situation has a tendency to spread."

The relevant person in charge of Tong Yuan Express Guangdong Branch told the reporter that it is difficult to enter the market, expensive maintenance, big losses, low market recognition and unclear profit model, which leads to the current cautious laying of express cabinet operators, and indirectly determines that the "cabinet grab war" is inevitable.

Reporter's visit: there is a serious shortage of multi-storage express cabinets in various communities.

The reporter visited R&F Dongshan Xintiandi, Jincheng Nanyuan, Dongfeng Square, Jincheng Garden and other 12 residential quarters in Yuexiu District, as well as Tianyizhuang, Tianyu Garden, Huiyayuan and Bauhinia Community in Tianhe District. It is found that although the coverage of express cabinets in the central city is very wide, almost reaching 100%, the outlets are seriously insufficient, and the utilization rate far exceeds 65438+.

In Area A of R&F Dongshan Xintiandi, Yuexiu District, only one beehive express cabinet was stationed. According to statistics, the overall cabinet wall of the community is only 150 grid. Ms. Liao, who lives in this community, said, "The average grid is not enough for several households!"

There are three express cabinet enterprises in Jincheng Nanyuan, also located in Yuexiu District, with a total number of boxes of only 150. Brother SF Express, who is sending a piece, told the reporter, "I often send thirty or forty pieces at a time."

Dongfeng Square, also located in Yuexiu District, has five sets of express cabinets with a * * * 360 grid, which is more than double the capacity of the previous community, although there is only one express cabinet enterprise-Mail Bee Box. Even so, Mr. Chen, the owner of Dongfeng Plaza, told reporters: "It is often not enough at ordinary times, let alone' Double Eleven'."

Calculate an account: the annual cost of 2500 sets of express cabinets is 8.75 million yuan.

The person in charge of HIVE BOX, an express cabinet enterprise, told the reporter a string of figures: "At present, more than 90% of express cabinets are laid in the central area of Guangzhou, and more than 40% are laid in the suburbs. Although the coverage area is large, our background system shows that in addition to reporting the loss, the daily utilization rate of the express cabinet grid is almost 100%. "

During the reporter's visit, I heard many times that residents in the community reflected the inconvenience caused by too few express cabinets. Since the market demand is so great, why not increase the supply?

"The cost is too high." According to the person in charge of the Honeycomb Box, the basic maintenance cost of each set of 65-grid express cabinets in some residential areas in Guangzhou is about 3,500 yuan a year: "About 2,000 yuan is the' electricity fee' paid to the residential property, and about 1500 yuan is the daily loss, maintenance, labor and other expenses."

It is understood that about 2,500 sets of express cabinets have been laid in Guangzhou. Roughly speaking, the annual cost will be 8.75 million yuan.

"How can you make a profit only by a little advertisement on the screen of the express cabinet?" The person in charge of the beehive box said.

This is not a case. During the reporter's visit, I learned the following data from the owners' committees of various communities: the 90-square-meter express fee of Qileyuan is 2700 yuan/year; The 50-square-meter e-stack fee of Seven Parks is 4,500 yuan/year; Fuzeyuan e-stack costs about 4500 yuan/year for about 50 squares; The cost of e-stack in Haiyi Peninsula is about 50 squares, which is 3,500 yuan/year; The cost of Gege in Fuze Garden is about 60 squares, which is 5000 yuan/year (including electricity); The cost of 200 square meters of beehive boxes in Fuze Garden is 10500 yuan/year.

But there are exceptions Because the postal bee box is developed for public welfare, there is no charge for express companies, couriers and recipients, so almost all residential properties are allowed to be used free of charge, and the electricity charge is determined by postal services and residential property management.

Industry ecology: high cost, expensive maintenance and miscellaneous services.

It is understood that in addition to the high cost of entering residential areas, high maintenance costs, large losses, many technologies and labor, and unclear profit model also restrict the large-scale laying of express cabinets in residential areas. Moreover, although the courier cabinet saves time and effort, there are still many online shoppers who are unwilling to go to the courier cabinet to pick up items: "When shopping online, I am most afraid that it is difficult to return goods. The courier cabinet can't inspect the goods face to face, so it is better to send them home conveniently. "

"In the past few years, express delivery was often not delivered to the outlets, and it was' explosive'; In recent years, after intelligent sorting, e-commerce self-built logistics, and intelligent express cabinets were rolled out, although there were few' explosive positions', I did not expect to usher in' explosive positions'. " The relevant person in charge of Guangzhou Postal Administration told the reporter that the current logistics support is indeed a bit "laborious" compared with the rapid development of e-commerce and cross-border e-commerce, and it is not perfect enough. So the traditional "last mile" problem is often replaced by "last 100 meter".

"Simply increasing the number of express cabinets cannot solve the problem of' last 100 meters'." During the visit, many citizens reported that the poor service quality of intelligent express cabinets, such as "not smart", "many failures" and "difficult inspection", are the fundamental factors restricting their development.

Mr. Liao of Diecuiyuan Community said: "Once the cabinet broke down, we called for maintenance. As a result, we have to wait for three working days, and the strawberries I bought are rotten in the cupboard! " Chen Xiaoge, the courier, also said: "Last time I put a piece, but there was no record. Require unpacking inspection or monitoring. The attitude of the service staff was not very good, and finally I lost myself. "

Smart courier cabinets are often in the embarrassment of "courier brothers don't hurt, online shopping doesn't love". Although almost every community has a standard, the profitability and favorable rate are not high. However, the interaction between the two can easily lead to a vicious circle: express delivery "explodes", which leads to an increase in the complaint rate, a decrease in the utilization rate of courier brothers, a decrease in the income of courier companies, a decrease in the enthusiasm for delivery, a shortage of courier cabinets, and a decrease in the "admission fee" for improving service quality in the community, which helps to start a virtuous circle, and this has also become the "last 1000" of express delivery services.