What are the current operating modes of long-term rental apartments in Shanghai?

Since last year, from the central government to local governments, policies at all levels have introduced favorable policies for the housing rental market. More and more enterprises and capitals cut into the field of long-term rental apartments and want to occupy a place in the future rental market. The cake in the long-term rental apartment market has attracted a lot of attention, and even some enterprises regard the long-term rental apartment business as one of the main business channels in the future.

Shanghai is one of the birthplaces of long-term rental apartments. After several years of continuous development, the operating modes of many enterprises have gradually matured. Vanke, Country Garden and Longhu, famous domestic developers, have settled in the long-term rental apartment market and achieved good results. Let's analyze the operating modes of these successful enterprises.

Operation mode 1: development and operation

Profit model: the owners of long-term rental apartments are mainly real estate enterprises, and set up a special management team to be responsible for the operation of existing houses or newly-built rental houses and provide rental and value-added services. In addition to rent, asset appreciation is also one of the profit channels.

Operation Mode 2: Asset Custody

Profit model: some housing enterprises with self-sustaining properties cooperate with professional long-term rental apartment operators and entrust professional teams to manage leased assets, that is, asset custody. Housing enterprises entrust apartments to professional operation teams for rental and management, and bear the cost of house maintenance and decoration. Profits mainly come from rent and property appreciation. Operators need to be responsible for the operation and management costs of long-term rental apartments and provide and value-added services to tenants. The main sources of profit are custody fees and tenant value-added service fees.

Operation mode 3: operation service

Profit model: The enterprise contracts the apartment from the asset owner, standardizes the renovation of the house, and is responsible for the operation and maintenance during the lease period. The operation service provider needs to pay a fixed rent to the asset owner, and the profit mainly comes from the rent difference and the service fee provided to the tenant.

Operation mode 4: agent construction operation

Profit model: entrusted by land owners/users, housing enterprises provide land planning, construction and operation services, pay fixed rents to owners, collect tenants' rents and service fees, and earn rent difference and service fees; Land owners need to pay the construction cost of real estate enterprises and enjoy asset appreciation and fixed rental income. Housing enterprises play the role of agent construction+operation.

It is a common problem faced by long-term rental apartment enterprises. Many enterprises have no profit plan in the short term. At present, in the period of rapid development of long-term rental apartments, it is imperative to seize the market. It can be predicted that after the development of long-term rental apartments in the next few years, the long-term profit and market scale will be very considerable.