What should I do if I want to switch to real estate planning?

Actually, as experience, you should have a lot.

In fact, it is very common to switch from design to planning. But you must know the classification of real estate planning.

There are generally two kinds of real estate planning, one is relatively high-end marketing planning, tracking the whole case, and the other is relatively simple creative planning, aiming at performance. But in either case, a very systematic knowledge framework is needed.

The first kind:

In fact, as long as you do a little, you can. You want to be a real estate Baidu in this field.

For example, what buildings, apartment types, average price, characteristics, project address, transportation and living facilities are there in the city, which advertising company sells them, who is the developer and who is the property?

You should know the advantages and disadvantages of each project better than the sales girl.

To do this, no matter which one you go to for planning, you will rob it.

Don't think that professional websites have everything, so you don't have to recite this. There is a lot of content for you to master. For example, Vanke's house 10000 flat, and other people's houses are 9000 flat. You need to find out why Vanke is expensive, where it is, why it is more expensive than others, and what is the pricing idea of others calling it 9000? I see.

The second type: you can recite all the SOLGAN, picture performance, title theme and audience of real estate advertisements. And you have strong word processing skills, such as the genuine apartment type of Shenma, the core of Shenma CBD, and the gathering of clouds in Cai Hu. If you have a strong knowledge of ancient Chinese, a few modern poems will do. If you cover all aspects of popular online languages, you can basically do it.

Don't be superstitious about vocational examinations. Ask successful planners, they are all undocumented. The word "planning" only surfaced after 2000. Before 2000, there was no such major at all. All the people in this line of work are post-70s, and none of them have a certificate.

Interview 100% too small technology:

Go to the exhibition, take photos, and then organize all the photos and materials into PPT. The average price of each apartment is not pulled, and the advantages and disadvantages are very clear. 100 PPT was taken out and smashed on their boss's desk. Except for Beishangguang (including the surrounding area), the boss who doesn't treat you as the planning director has no brains. There are too many talents in Beishangguang, and your qualifications are not enough.

Then open your PPT and say, I have seen XXX's real estate, where the import and export design is excellent and ingenious, and the sand table is in place. . . . . . . . Especially the X-display booth on the spot, both the text and the content are worth learning. The only drawback is that the door-to-door service is not systematic, which may be temporary staff or too busy to attend to. The previous training work was not in place, so I think personnel management should be strengthened.

Note that when talking about defects, you must hit the nail on the head. Developers of big brands should not be easily vilified, but should talk with small brands. For example, if you design Niu B, you must talk about design. The content of your speech must be to affirm your achievements first, and then say, I think it would be better if this is the case. . . . . .

According to the above passage, you can only blame yourself for being ugly if you are not hired. If a designer can't play PPT, he doesn't want to plan. None of the planners I know is bad at PPT.

Damn, I found out I'm really a genius. Did you hire me? Just take care of the meal ~ ~ ~ ~ hoho ~ ~ ~