How to expand the business scope of property companies

Nowadays, most property companies are called property management companies, which emphasize management and provide services limited to security, sanitation and property maintenance. I feel that these property companies pay too much attention to management, but ignore the fact that their essence is the demand of service companies, which leads to the result that their business scope is too narrow. The essence of a property company is to provide services for the use of the property, so the demand of the owners or users is the source of innovation of the property company. Therefore, based on property management, a property management company can integrate other property-related services and become a comprehensive property service company, providing more comprehensive and thoughtful services for owners and users, and also opening up a wider source of income for itself. A property company can engage in real estate intermediary services. Property companies have close contact with owners, are more familiar with their needs, and have natural advantages in communicating with owners. The property management office of the property management company usually has more free time (it is busy only when charging), and the management office itself is the reception place for the owners (the storefront investment is relatively small). Therefore, office staff, venues, computer equipment and other hardware can have both, and this part of the cost is the largest fixed investment in the real estate agency industry. In addition, the development of real estate intermediary services can not only increase the company's profits, but also provide opportunities for employees to increase their income (in fact, in some buildings, management offices or security offices without intermediaries, they often act as intermediaries), and more importantly, it increases the content of customer service and facilitates customers. * Property management companies engaged in this service, the original intention is to develop the potential and enthusiasm of employees. However, because this part of the income can increase the income of employees, it is necessary to prevent employees from putting too much energy into the most basic work (property management). You can implement the responsibility system of the director of the management office (emphasizing on ensuring the quality of property management) and conduct comprehensive management. In addition, the director of the management office cannot directly engage in this service. For large-scale real estate projects, about 3 people can be arranged, mainly engaged in intermediary services and engaged in traditional property management part-time. For small real estate projects, * income arrangement: (the original salary remains unchanged) 50% belongs to the company, 20% belongs to the individual (group) (Zhongyuan 25%), and 65,438+00% belongs to the director of the management office (the director of the management office takes the commission on the basis of taking responsibility, that is, he can only get it on the premise of ensuring the quality of property management in the whole community and needs the company to assess it), 20. In addition, 50% of the company's income, in addition to taxes, increased manpower (such as increasing the investment in specialized personnel to handle transfer registration procedures) and fixed equipment, is suggested to set aside another part to conduct regular business training for employees and improve their quality. * Property companies are engaged in real estate intermediary services, which are guaranteed by property management fees and are relatively powerful. They are more likely to gain the trust of owners than small and medium-sized intermediaries. Moreover, property companies often take over new properties just after the opening of the market, so they have the opportunity to make full use of the original fixed investment, expand at low cost, and have more flexible price space (you can use price tools) when competing with large intermediaries. At present, the second-hand housing market is extremely light, but it is also a good time for powerful people to get their hands on it. Excellent talents can be recruited at a lower price. You can consider cooperating with some medium-sized intermediaries to expand, and property companies will have experience training with people and intermediary companies. Second, property companies can engage in decoration services. The suggestion here is to cooperate with a professional decoration company, and the property company will only take orders and make a proportional commission. Or outsource the received project to a decoration company at a certain price. Of course, if the business volume is large enough, it is also possible to integrate the maintenance personnel into a professional decoration engineering team. The income arrangement is the same as above. Third, property management companies can engage in domestic services, mainly hourly services. Due to the high income level and strong price tolerance of the community owners, they are positioned in high-end and high-quality services and have a good image of service personnel. Dressing gives people a fresh and professional feeling. * The owner applies for services from the management office, which is assigned to hourly workers. 60% of the income is paid directly to hourly workers as working hours, 30% is included in the company's income, and 10% is reserved by the management office for employee benefits. All the above services must be received in the name of the company, and the company will issue invoices. Employees who take orders privately or transfer orders to other companies will be dismissed immediately after verification, and the director of management office will cancel the annual royalty. Finally, from people to people, after the year-end settlement, some funds can be arranged to hold public welfare activities for the community.