Ali Evergrande (cooperation and competition between the two giants)

Ali and Evergrande are two giants in different fields, one is an Internet giant and the other is a real estate giant. However, there is both close cooperation and competition between the two giants. This paper will discuss the relationship between Ali and Evergrande from two aspects: cooperation and competition.

I. Cooperation

1. 1 Ali shares in Evergrande.

2065438+In March 2008, Ali announced that he would invest 9.27 billion yuan in Evergrande Real Estate, with a shareholding ratio of 15%. This move has aroused widespread concern in the market and laid the foundation for the cooperation between the two companies. In this cooperation, Ali will further promote its e-commerce business through Evergrande's offline channels. At the same time, Evergrande will also take advantage of Ali's technology and platform to improve the digital level.

1.2 Ali and Evergrande * * * create "new retail"

The establishment of "new retail" between Ali and Evergrande is another important measure for the cooperation between the two companies. 20 17 12, Ali announced cooperation with Evergrande real estate to create a "new retail" ecosystem in its commercial real estate projects. The two sides will explore online and offline business models, and combine Ali's technology and platform advantages with Evergrande's real estate resources to create a brand-new business ecosystem.

1.3 Ali cooperates with Evergrande to develop smart home.

In addition to the "new retail" ecosystem, Ali and Evergrande also cooperate in the field of smart home. On October 2018110, Ali announced that he had signed a strategic cooperation agreement with Evergrande Smart Home to jointly develop smart home products. The two sides will improve the quality of smart home products and user experience through technology and resource sharing.

Second, competition.

2. 1 Competition between Ali and Evergrande in the field of e-commerce

Although Ali and Evergrande have a close cooperative relationship, the two companies have fierce competition in some fields. The most obvious is the competition in the field of e-commerce. With strong technology and platform advantages, Ali has occupied an absolute leading position in the e-commerce market in China. Evergrande has strong resources and channel advantages in the real estate field. In the new field of e-commerce+real estate integration, the competition between the two companies will become more and more fierce.

2.2 Competition between Ali and Evergrande in the field of smart home

In addition to e-commerce, Ali and Evergrande have also launched fierce competition in the field of smart home. Ali has strong technology and platform advantages in the field of smart home, and Evergrande has strong channel and resource advantages in the field of real estate. The competition between the two companies in the field of smart home will become more and more fierce.