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The Present Situation and Predicament of Shanghai Creative Park

difficult position

By 2009, the 75 creative industrial clusters in Shanghai have not been able to get rid of the high vacancy rate, especially in the Art and Creative Park. Many galleries in M50, Hongfang and Tianzifang are in the business situation of sharp decline in transaction volume and difficulty in withdrawing funds.

Huang Chang, who is engaged in industrial product design, has worked in No.8 Bridge of Jianguo Road for three years. At first, considering the creative atmosphere here, he rented an office of about 50 square meters, but eventually he moved out because he could not accept various problems such as water leakage and poor management in the building. Among them, the rent increase of about 30% is also one of the reasons. In fact, judging from the property management, transportation cost and time cost, the low-rent advantage of the creative park may not be that "the wine is not afraid of the deep alley".

Since 1999, the development of creative parks has been somewhat blind, with too many numbers and areas, which does not conform to the law of industrial development. Naturally, there is a problem of survival. This is actually a question of the orientation of park owners. Many owners just transform simple old buildings and rent them out, only providing single hardware, lacking multi-angle consideration.

Tianzifang is full of cafes, western restaurants and creative stores.

Obviously, the carriers that creative industries rely on are those old factories, warehouses and historical buildings that have been transformed. However, these creative parks located in prime locations in Shanghai are more like operating as creative real estate. For example, Bridge 8, with an investment of nearly 40 million yuan, aims to "lease the site for 20 years and plan to recover the investment in 5 years". Too utilitarian and realistic factors have become a certain burden for Shanghai to develop creative industries. Ideas for solving problems

Each park enjoys different government preferential policies, but all parks are under pressure to repay bank loans. Therefore, Hongkou District held a forum to understand the situation of enterprises in the park and discuss with Shanghai Bank whether the leasing business right can be used as collateral. Undoubtedly, investors and operators of parks need to worry most. They are the ones who really need to solve the problem.

Some people think that park operators should not limit their roles to renters, but should actively promote the formation of creative industrial chain with creative parks as carriers. Upward, provide sales channels for design and help design docking brands or enterprises; Downward, provide supporting services for design. Creative park can also provide more soft services, such as helping design companies to do media promotion and so on. These are the value-added spaces of creative parks.