Why does the community O2O embrace the property company to have a way out?

What is community O2O? Many enterprises define themselves as community O2O. Let's see how to understand.

What is a community? From our surroundings, the community includes houses, pawns, pets, security guards, square dances, and possibly scallion cake shops, barbershops, convenience stores and so on. In other words, the community is the home and all the parts around it that are closely related to life. So it seems that the community itself is a part of life.

Then let's take a look at what people who call themselves community O2O are doing. Find out for yourself which companies are available. Literally, since it is O2O, it must be a problem that can be solved without leaving home. Then community O2O means that you can enjoy some life services near your home without leaving home.

You know, there are a little more life services around you, and you can imagine how much it will cost to transform all O2O. Therefore, most communities in the market still solve a single demand, which is a subset of the entire "community" demand set, or even a single one. If we really want to solve it, we have to expand and integrate. On the basis of integrating resources and expanding the scope, the competition for entrance is also very important. For example, the following problems need to be solved:

1. The needs of community users are definitely diversified. Then the community O2O products need to define the demand set in this scenario, and provide users with a clear demand entrance, even a customized entrance.

2. Under the premise that the set of user needs has been delineated, the individual actual needs of each user are also complex and diverse. Therefore, products need to be targeted at thousands of users in order to be more intimate and accurately locate user needs.

3. On the basis of being able to provide thousands of people for a single user, what needs to be solved is to integrate the basic services of offline multi-types and multi-merchants of the same type, and deliver them to users quickly after positioning, thus providing convenient services.

The value of the combination of property and users lies in: the services of property companies and owners create value, form a trust relationship between the project and people and organizations in the community, and constantly dig deep into the infinite potential of the family life consumption market. Needless to say, all aspects of people's lives are inseparable from property, which is basically synonymous with various services.

Therefore, community O2O is not only a comprehensive service, but also a good relationship between owners (users) and services (properties), so that these services can quickly establish contact with users. Cooperation with property companies can occupy offline traffic, deeply penetrate the services provided by the property, and form a trust relationship with merchants. Such a community O2O may be a good choice.