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What brand is DRANCE?
DRANCE, translated as Delance River, is a tributary of the Rhone River, representing "turning" and "running". France is a fashionable destination in the world. DRANCE refers to the sportiness of constantly turning to innovation and running, and the fashion of product design, covering the culture, soul and spirit of world sports fashion.
The blue lion, the lion in the sky, represents the courage to break through and the tolerant mind. It embodies the courage of the Blue Lion to challenge the status quo and open up the world, and it also embodies the tolerance of the Blue Lion to the world, ethnic and cultural differences, which is the core value embodiment of modern sports spirit.
Shi Lan takes "I change" as the brand spirit: change is a challenge! A challenge to the strong, a challenge to the dream! Change is a desire, a desire to break through the status quo, a desire to live in the present! Every time you change, you can go to a new level! Today's me, not yesterday's me, changes my life with sports and carries my life with faith. Beyond everything, the world is in my hands, and it is up to me to change it!
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