Excuse me, in the new campus of the university, there are only two grades of students *** 10000. Is it practical to open a 50 square meter coffee shop? Please advise ~ time is tight

Coffee house? Your main source of tourists is college students? When I was in college (2003 ~ 2007), the coffee shop didn't open for two years, but the hand-pulled noodle restaurant stayed for many years, which became more and more popular (there were more than 50 thousand people in our school). Three years have passed, maybe the form has changed. I hope you can succeed.

In fact, the consumption power of college students is relatively limited (the more famous brands, the more limited). If it is an aristocratic school for the second generation, it is another matter.

1. product pricing

It is suggested that the price should not be set too high, and most students still belong to rational consumption. Hierarchical pricing can satisfy customers with different consumption levels.

2. Decoration style

Group identity should be combined with your consumption, and students should feel that going to coffee shops is elegant rather than vulgar. Most college students attach great importance to their external image and taste.

3. Store promotion

To publicize when you can go to your coffee shop (most students rarely have the opportunity to go to the coffee shop before going to college), it is best to publicize your price list on the outer wall to reduce students' strangeness to the coffee shop and let students choose your coffee shop for a date when they know how much money they have.

4. Business people

You can recruit college students to do part-time jobs, so that waiters and customers have more common language and higher cultivation quality, which is more conducive to the image promotion of your coffee shop and reduces your personnel expenses. The dress and language expression of the service staff should conform to the overall style of your coffee shop. Service staff is also your signboard, which is one of the important factors for you to get a good reputation.

5. Extra business

Important festivals (Valentine's Day, Christmas and other festivals) can prepare some high-taste gift coffee, which can meet the needs of students to give gifts to each other. So only students think that going to a coffee shop is a symbol of nobility and that sending coffee is a gentleman's behavior.

These are my little suggestions. Seeing the landlord's supplementary question, I think you have such a plan after full investigation. Then stick to it and be unique. I believe you will succeed. good luck