Is New Oriental a direct store or a franchisee?

New Oriental is a direct store and a franchise store. Inquiring about New Oriental Education Technology official website, we know that New Oriental Education Technology Group is a well-known education and training institution, providing various education and training services. Regarding the operation mode of New Oriental, there are both direct stores and franchise stores.

1, Direct Store: New Oriental Direct Store is a branch directly managed by New Oriental Education Technology Group. Direct stores are generally located in big cities or education centers. New Oriental recruits teachers and administrators independently and provides standardized educational courses and services.

2. Franchise stores: New Oriental franchise stores are authorized by individuals or enterprises to purchase the franchise rights of New Oriental Education Technology Group and operate schools within the authorized scope. Franchisees use the brand, curriculum system and teaching materials of New Oriental on the basis of cooperation, but franchisees are responsible for operation and management. New Oriental's direct stores and franchise stores maintain a certain unity in teaching content, quality standards and brand image to ensure that students get similar educational experiences. Different operating modes in different regions and markets will help New Oriental expand the coverage of educational services and meet the needs of students and parents in different regions. Therefore, New Oriental is a direct store and a franchise store. Therefore, New Oriental is a direct store and a franchise store.