How do internet companies make profits and what is their profit model?

The analysis is as follows:

1. "Traffic-advertising" mode:

1. There are two forms of advertising mode, one is "content-traffic" mode, that is, attracting traffic through wonderful content as the basis for advertising; The other is the form of "search engine", which represents Google.

2. In the early days, the profits of Internet companies basically came from the "traffic-advertising" model. This model is a typical "cross-subsidy" from the perspective of profitability. That is, the party providing services and products does not charge any fees like users, and its revenue source is from a third party. When users use the service, if they click on the advertisement, the enterprise that placed the advertisement is responsible for the payment.

3. At present, this mode is one of the most widely used, because it is relatively easy to get started, with a good theme and a website, anyone can enter this mode. But it is very difficult to do this model well. At least in China, there are very few enterprises that do a good job in advertising mode.

second, e-commerce mode:

1. There are two variants of e-commerce mode, the first one is direct e-commerce. The domestic representative is Vanke. That is to say, write a web page or make a website to sell your own things.

2. The e-commerce model started relatively late. When I was in college, e-commerce was only a popular major, but no one who studied e-commerce thought it was a reliable thing, because at that time, the means of payment were very limited and the logistics was underdeveloped. How the seller collects money, how to deliver the goods, and how the buyer trusts the seller are all big problems.

3. The second form of e-commerce mode is platform mode. The most successful ones are Ali in China and Amazon in the United States. That is to build an e-commerce platform, establish public credit, solve payment problems and solve technical problems. People who have something to sell don't need any internet and computer knowledge, as long as they have goods, they can sell them. This model is much more advanced than the direct e-commerce model, which greatly lowers the threshold of e-commerce.

4. The greatest significance of e-commerce mode lies in its direct connection between service providers and service users. Different from the advertising mode of third-party payment, the third-party payment mode actually avoids the sales problem. And people are willing to pay directly on the Internet, which greatly enhances the profit value of the Internet.

third, the game mode

fourth, the recruitment mode:

1. From the profit point of view, the recruitment mode is a cross-subsidy mode, similar to the advertising mode, but not an advertising mode.

2. From the technical point of view, the recruitment mode is a platform mode. It is to build a platform, and many enterprises participate in recruiting people.

3. Unfortunately, the recruitment model is not a big model, its information capacity and market capacity are relatively small, and its innovation is limited. Unlike advertising mode and e-commerce mode, the emergence of advertising mode can make the Internet produce a lot of valuable information and enhance the connotation of the Internet. E-commerce model can cover a wealth of goods, and then carry a variety of consumer needs, which enriches the commercial value of the Internet.

Extended information:

1. Internet companies originally refer to Internet content providers ICP, ISP, IDC, as well as services and engineering companies such as wireless access, online games, online video, online training, online sales, online marketing scheme making and online payment, for example.

2. Now people extend this meaning, so that all companies that deal with the internet are called internet companies, and now they generally refer to companies that build websites and promote networks. How to develop a network company must first have a high-quality management team and good personnel quality.

3. Development direction: Internet companies are still based on making websites and providing website optimization services. However, the network companies in Europe and America are only engaged in website construction and network marketing outsourcing services, so our next development should be to provide technical support, not to provide oral planning for enterprises and so on. Internet companies in China should also gradually move closer to outsourcing services.

4. Development trend: With the development of China Internet companies, the demand of China enterprises for online marketing talents is increasing. The demand for online marketing-related jobs is increasing day by day, which brings huge employment opportunities and new requirements for practitioners' skills. In this context, online marketing training has also begun to develop. The training of online marketing in China is increasing day by day. Since 29, the training of related posts has been increased, and now the society and employers have a certain excellent reputation.