What is the detailed process of being a DM direct investment advertising company? Very need

Part I: Time of publication and distribution

The DM advertisement collection time is from Friday to next Tuesday, and the last draft of the advertisement is next Tuesday afternoon 18:00. It must be sent to the printing factory before noon on Wednesday, and then all the advertisements will be moved to the next issue (the printing cycle is about two days).

Part II: Pre-preparation.

1\ Recruit personnel, form a team, set up a management center, and do a good job in prepress preparation.

2\ Conduct pre-job training for employees, set up relevant departments, and clarify the responsible persons and their respective division of labor.

3. Prepare materials and report them to the Administration for Industry and Commerce for the record, and conduct extensive publicity to facilitate the business departments to carry out advertising business.

The third part: commercial development design editor.

1\ The business department completed the preliminary preparation and pre-job training, and began to carry out advertising business.

2. The publishing center conducts pre-job training to meet the design task of the first phase.

Advertisements are received one after another, and the publishing center designs publications.

4\ Carry out a series of work such as prepress finishing, page number correction and imposition.

5\ If there is no problem, finish distributing, printing, printing and binding to avoid mistakes.

Part IV: Assignment of Work

1\ Make preparations before the issuance, determine the key positions of this issuance, and ensure the issuer.

2\ Publish the publication, and the editors will supervise the publication.

Chapter II Cost Accounting

1\ department setting: the department is set as business center and publishing center, and the finance department is managed by a company without a finance department.

2\ staffing: * * department director 1 business personnel 3, * * department director 1 business personnel 3 * * 8, publishing center Art editor 2, editor 1, publishing house charges according to the quantity received.

The total staffing is about 12.

3\ Salary expenditure: basic salary of business personnel plus business commission (800+ business commission for supervisors, 500+ business commission for general business personnel, and 20% business commission).

The Art editor staff of the publishing center is 2000 yuan, and the editor is 2200 yuan.

2000 * 2+2200+800 * 2+500 * 6 * * Expense: 1.08 million yuan.

4\DM Brochure Price Analysis: The expenditure for album printing: 40P as the calculation unit, 250g for the cover, 128g for the inner page, and sequins for the cover. The total price of printing 5000 copies is 15000 yuan (the unit price is about 3 yuan).

DM album advertising revenue: If the estimated advertising revenue per issue is 65,438+000,000 yuan, 70% of the advertising revenue per issue can be guaranteed, and the estimated revenue is about 70,000 yuan.

The issue cost is 5000*0. 1=500 yuan.

Total expenditure: personnel salary cost 10800+ printing cost 15000+ publisher's salary 500=26300 yuan, and office expenses cost+computer and other office depreciation expenses total 3000 yuan per period.

The commission for business personnel is 70000*0.2= 14000.

It is estimated that 70% of the advertising revenue of the whole book is 70000-29300- 14000=26700 yuan per issue.

You can leave a message if you don't know.