Development Status of China Mayou Alliance

China Mayou League, as the national organization and dissemination organization of Ma You activities, has organized more than 40 large-scale mass equestrian activities, competitions and trainings such as Guanting Reservoir Ring 150 km green crossing, 10-mile trip to China and Kanas equestrian adventure for four consecutive years, and is also planning a series of large-scale professional entertainment activities such as the Silk Road International Youth Riding Friendly Series.

In the process of facing the 2008 Olympic Games and various large-scale domestic events, the website has played the advantage of network remote communication, and functionally realized the online registration, registration and inquiry of athletes, horses, referees, coaches and clubs; Online registration for competitions and training. It has played the role of the Chinese Equestrian Association as a bridge and an international window for the management and guidance of equestrian sports throughout the country.

Under the leadership of the Chinese Equestrian Association, the website participated in the organization of a series of major international and domestic events and the promotion of horse products and services, such as the China Equestrian Bucket Championship, the training of technical officials in charge of the Olympic Games, the promotion of the accreditation system of the Sino-British Equestrian Club, and the China International Equestrian Horse Show, which promoted the emergence of a large number of Olympic referees, event supervisors and club certified coaches from equestrian enthusiasts.

The website explores the market value of professional communication, strives to serve the industry, and provides centralized and accurate promotion services for the scattered horse industry market in China. At present, the website aggregates a series of communication resources such as the Internet, e-mail, short messages, telephone call centers, exhibitions, competitions, etc., and has become an e-commerce marketing promotion platform with highly concentrated target groups. Relying on strong and accurate industry communication ability, it has promoted more than ten industries and products, such as Fei Equestrian Games, China International Horse Show, German Frozen Sperm Breeding Program, and European horse breeding enterprise STEPHEX STABLES.

Relying on professional media communication, the website has expanded and established professional team and market service functions such as equestrian video photo library, cultural product sales, B2C online mall, training and teaching certification, horse farm construction management consultant, travel adventure, horse purchase and sale, veterinary service and media advertising.

At present, we will give full play to the media advantages and database advantages of the portal, as well as the good interactivity, good communication efficiency and good official authority of the website, and comprehensively build a comprehensive promotion and marketing platform with the equestrian portal as the core. At present, we have become the most professional equestrian horse industry extension service expert in China, and have made in-depth development in important fields related to horse industry entertainment.

China Mayou League fully promotes endurance race. At present, China is still relatively backward in equestrian compared with the world, and endurance race is also a way out for China horses to go global. China Mayou League fully promotes endurance races, organizes more than a dozen large-scale events every year, and unites the strength of major equestrian clubs and major horse farms in China, making outstanding contributions to shaping China horses and fully promoting China horses.