Learn management from Akiba Community.

this article is a long article, which carefully sorts out the methods and mysteries of community operation revealed by teacher Qiu Ye and the management principles extended on this basis. The recommended reading time is 15 minutes.

In fact, community operation and management teams have the same effect. Let's take a look together.

the success of teacher Qiu Ye's community operation actually depends on what kind of people are chosen to come to this circle. He said that core teams are all members who need to be willing, talented, stable and able to export permanently. It is efficient to choose the right person to do things before others. How did he choose the right partner to join his community?

Mr. Qiu Ye has his own public micro-signal. First of all, from his micro-signal, he can gradually select students who have changed from readers to paid students. By handing in homework again and again, he can identify which students are excellent and can continue to be excellent. After identifying outstanding talents, he can turn these outstanding students into contributors through special columns. If the works are of excellent quality, they will be transformed into partners for cooperative development of online courses and eventually become members of the core team of community operations.

In this process, Mr. Akiba kept screening people in different ways before he came to his core team. The members of the core team need to have excellent performance in output stability, output efficiency, personal emotional management ability and target management ability.

The book how google works says that Google attaches great importance to recruitment, and recruiting good people is more important than anything else. It is said that some positions can actually face more than a dozen rounds, and after the interview, they have to go through various IQ, EQ and personality tests, and only when they are suitable can they become candidates. Google believes that if a company wants to grow and develop, three elements are essential. The first is a very good product, the second is a good person, and the third is a very effective incentive policy.

Similarly, from the selection of teacher Akiba, you will find that it is not an accidental process to find high-quality IP or talented friends. This is the same as an enterprise interview, which is the same as a result slowly screened out from a large number of candidates. This is a process of selecting suitable talents through one thing after another that creates a sense of participation.

Choosing a candidate is not just because you think he is excellent, but because he is suitable. The recruitment process is an experience, including interaction and communication with you. Through a series of activities, we can constantly understand the candidate's wishes, abilities and stability. This will help to confirm whether it is really suitable for the team without wasting each other's time by choosing the wrong person.

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There are many people from different backgrounds in the autumn leaf community, and there are also many post-9s people with different personalities and great talents, but his methods of cultivating the younger generation are still very effective. Mainly reflected in the following two aspects:

1. Cruel elimination mechanism

In teacher Akiba's team, there is no shortage of talented partners, but there are too few people who can produce stably and efficiently. Therefore, it is crucial to introduce a cruel elimination system.

how cruel?

Mr. Qiu Ye has a core group of friends called Group 69, and there is a rule in the group that there should be no more than 69 people. There are so many talented friends outside, what if there are more than 69 people? Come on, kick one.

At the same time, at the end of the year, in order to further let the right people stay. Teacher Qiu Ye will also talk with the partners in the group about what kind of mentality tens of thousands of people should use to work, from amateur play to taking responsibility.

This mechanism, which often introduces new people to stimulate the elderly, makes everyone more active. I will also make greater efforts to stay.

2, introducing people with different potential energy

Mr. Akiba is very good at introducing people with different potential energy into the team. Teams need to work and cooperate with each other. On the one hand, introducing people with 5% high potential energy (leaders) can make community partners have catching-up objects and role models through excellent performance and very high comprehensive quality in a certain field, and at the same time, it is necessary to introduce people with 15% medium potential energy (ascension). This part of the group is one.

Take the community of one of his knowledge-based IP training camps as an example. People with different potential energy play different roles, so that different people can reasonably match and maximize their own strengths, and everyone can give full play to their own values to form a benign ecological circle of the whole community.

1 survival of the fittest

To keep a team active and enthusiastic, an appropriate management mechanism is very important. People can especially stimulate their potential in dangerous situations. As a manager, although it is not necessary to use a cruel elimination mechanism, in the process of team management, managers need to set goals for their subordinates and tell them what will happen if they fail to meet the standards, so as to guide team members to be responsible for their work.

If the colleague who has been at the bottom of the long-term performance cannot be changed, it needs to be dealt with decisively. If not, it will also deal a blow to the colleague who has been doing well, because there is no difference between doing well and not doing well. When there is a process of differential treatment, the necessary sense of crisis and urgency can be formed.

2 ? Echelon building

In the process of team building, managers need to plan their own talent echelon, and what skills, knowledge and abilities need to be mastered in the process of continuous promotion from primary, intermediate and advanced. Consciously train team members to undertake different tasks at different stages and get different exercises. Echelon construction, on the one hand, can let people who come into the team see a clear development path; On the other hand, I can clearly define my own position, learn from different people in the team and inspire each other.

In the operation of the community, the most important step for teacher Akiba to truly achieve those talented partners and make the community endless is "production and output". What is output? Force everyone to produce something and let the output achieve them. Common output methods:

create products from 1 and share them in the community

2 contribute to WeChat and guide each other

3? Write a book together

4? Co-development course

5 interacts in "doing", "live broadcast" and "answering"

The * * * win ecosystem of the community is based on teacher Akiba's continuous cooperation with them, taking them to produce their own works, and constantly establishing their own platform, so that they can be recognized by more people step by step, and only with recognition can they continue to make progress and become an in-service teacher. Therefore, we will see more and more rising stars in the field of PPT in the later period.

The partners mentioned in the following picture are all processes of winning more word-of-mouth and users through their products in this community.

As a manager, to make good use of your subordinates and give full play to their value, you need to have a comprehensive understanding of your subordinates' strengths and weaknesses and give them appropriate tasks and guidance, so that they can really grow up and find a sense of accomplishment.

In the process of operating the community, teacher Akiba will know the strengths and weaknesses of everyone in the community, and what kind of content and theme they are good at. Although it is a community with PPT as the main line, it does not mean that all the output is around PPT. Some products exported by small partners revolve around PPT, while others revolve around the theme of community marketing. Managers need to be clear about the strengths and weaknesses and potential items of their subordinates.

At the same time, awarding different tasks needs to be targeted, mainly focusing on the strengths and potential items of subordinates for planning. The process of tasks needs timely follow-up, feedback and counseling, so that they can feel that they are not fighting alone. Only by giving affirmation and encouragement in time can they have the motivation to move forward.

Attracting talented partners to stay is the key for teacher Akiba's community to grow endlessly and become a * * * winning ecosystem. On the topic of retaining people, I believe that on the one hand, it is out of the personality charm of the soul-teacher Akiha, and on the other hand, it is also very important to have specific visual benefits and means of retaining people. What exactly are there?

1 ? Economically rewarding

Teacher Akiba said that a community that can really survive must have found a profitable direction. This profitable direction makes everyone's work pay off, and with economic returns, more people will follow you.

2 *** enjoys platform resources

He will use the energy of people he can influence to fix more platforms. For example, Weibo, Youku, Himalayan, as well as network disks and other conceivable network media. Teacher Akiba is willing to share it with those talented partners and help them build their personal brands.

3 There are a group of equally outstanding people

When people in the community are equally outstanding, you will become outstanding because of their Excellence. This is a spur and a subtle encouragement. A person who strives for progress is unwilling to leave a circle that keeps him outstanding. This process of attracting one group of people to another group is also an important process of retaining people.

4 Motivate

An amateur community is not in a working state, and it is not binding, so you will be a free and true self inside. However, just because you present your true side, you will often expose your own shortcomings and deficiencies to others. A community needs to be inclusive and at the same time inspire them to change in a suitable way. Whether it's teacher Qiu Ye or community partners, it's a process of mutual tolerance and mutual encouragement.

5 emotional maintenance

A group is in the process of commercialization. If there is only work and no play, it is difficult for people to do it for a long time. Teacher Qiu Ye said that there is a basic logic in the management of the community, which is to hope that there will be emotional connection between people. The emotional connection of the community, in addition to online interaction, the core members of the group, including some peripheral members, go to different places in the country to eat, drink and have fun every time on the 4 th and 5 th. The community will bear all the expenses of eating, drinking and having fun in the local area, including the cost of accommodation. This kind of emotional maintenance is very necessary.

Teacher Akiba's incentives for retaining people are very rich, which can be said to cover all aspects, both materially and spiritually.

Of course, as a manager, all incentives are centered around the needs of your motivators. Whether from the perspective of money, promotion, platform, etc., different people's needs are often different.

if the number of teams is large and the number of teams is small, the incentives are different. With a large number of teams, it is necessary to have unified incentives such as attractive salary and welfare system, daily group building, good team atmosphere and so on. If the number of teams is relatively small (for example, less than 7), it is necessary to motivate everyone according to their different excitement.

The above is the process of analogical extension from teacher Akiba's community management combined with enterprise management. In fact, everything in the world is a process of Tao's transformation.

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