Creative plain text poster-how to design -pop poster?

25 tricks to teach you to design awesome posters. Poster design is full of countless possibilities. You don't have to stick to the rules, but you can make bold innovations. There are also many types of posters, either the title of the concert or the informative text. No matter what type, the key is to find a balance between title, text, picture and logo. Now, share 25 tips with friends who love poster design to help students make wonderful posters.

0 1 The magic of color-transmitting energy, expressing emotions and catching people's eyes. In design, color has infinite possibilities. It can transmit energy, express emotions and attract attention. According to the different themes of the poster, you can choose bold, soft or romantic colors respectively. In a word, color can play a vital role.

In the following example, the poster of Savannah Music Festival uses soft spring colors to make everyone feel that this is an outdoor music festival, and the music to be enjoyed is soft and beautiful, not heavy rock and roll.

Another way is to use solid color blocks, just to ensure the harmony of various colors. This way can make the background very eye-catching, and the following example illustrates this point well.

You can also control the number of colors used, and see how the following activity poster only uses red and black to create a strong contrast and eye-catching effect.

Try different fonts. Sometimes, just using fonts can make event posters convey rich information. Use sans-serif bold for seriousness, serif italic for elegance, or choose playful handwriting for fun. When choosing a font, choose at least two-one for the title and the other for the text. Let's use fonts to create visual impact. Take a look at the following two beautiful activity posters, inspired by the activity theme "food" ~ This example is a good illustration of how to successfully convey the core content of the activity to the public by using experimental composition.

If you want to try a similar font form, make sure the auxiliary font is simple.

The following is a poster of an annual font design festival, which is also a clever combination of activity theme and font.

03 divide the visual hierarchy

Posters should be easy to read quickly and play an eye-catching role, so the classification of information levels is particularly important. If there is only a small amount of text in the poster, use thick fonts as much as possible and combine simple graphics or photos. Please refer to the Columbus creative poster below. If the poster contains a lot of words, then focus on the words. You can consider placing a title and treating a lot of words as a whole text block.

Using negative space to form a clever composition

It's really amazing that one picture hides another. When you finally see the hidden image, you will feel refreshed. Melbourne Restaurant Association posters skillfully use the negative space on the fork to combine wine glasses. Another way to use negative space is to focus the visual center on a small object and leave visual breathing space around it. Put the text in the negative space to attract attention, but don't fill it.

Delete redundant elements, less is more.

Sometimes, less is more. This way can attract the attention of the audience. A simple sentence or a dramatic picture can achieve far more communication effects than a long paragraph of text and a complex image. Don't add extra graphics or text for the sake of adding.

We can notice that these two posters have something in common. Both use only one dominant word to focus the audience's attention and create a simple font sense with simple colors.

The elegance of minimalism is still very effective in practical application.

06 lock focus

Clear or fuzzy picture combination can enhance the power of text presentation. If you cut the picture to the core, you can create a dramatic effect and attract attention. The poster of Chaillot National Theatre below uses some lip-shaped pictures instead of full-face pictures to create passion and tease. Did you find that the lip shape also outlines the heart shape?

07 graphics create visual highlights

Various shapes connect with each other and then form new shapes, which can create a visual clue for the audience. We can use a variety of graphics to place text, or create interesting composition, or guide a specific visual direction. In short, in poster design, shapes are very diverse and practical.

Possibility of composing music

When all the materials, pictures or graphics are ready, it is time to consider how to break them up completely and reassemble them for easy reading. The process of information reorganization is like walking a maze. You decide how the audience should read this poster and how to get the information it conveys. Think more about the interaction between graphics and words.

The poster below is designed by Calamargraphic for Malaga Festival. The text message is placed on the upper right of the poster, and then the text message is removed with colorful words.

Draw the depth of the picture layer by layer. Put graphics, colors and words on different levels to create depth, and use a small drawing board to lead people into the small world in the poster. The posters of the Horticultural Festival below are layered, with words and pictures superimposed on each other, creating a picture of the gardener's life.

The following Valentine's Day poster has the same effect. It uses shadows to create a three-dimensional sense. The placement of the characters is also very interesting. They are close to each character, which makes them related. That's great.

On the application of oblique composition in poster design, we all know that oblique composition can make the picture look more creative and break the horizontal and vertical visual thinking, which is an effective design technique. Of course, any method should not be used indiscriminately, and the appropriate design direction should be selected according to the characteristics of the picture itself. In the plane poster, there is a pure text design, how to make the picture full of text less boring, designers have adopted this oblique composition method. The following group of posters have achieved strong visual appeal and demonstrated their creative design skills through the comparison of text size and personalization of composition form. It can be seen that in the above group of posters, the diagonal composition is used properly, which is not only a pure plane effect, but also adds a step-by-step sense of space to make the picture look deeper. Pure text posters pursue freedom and artistry, and dare to break through the traditional design ideas in typesetting, thus showing more possibilities of design.

It is not only a poster with pure text, but also any form of design products can use oblique composition under appropriate circumstances to achieve better results. In advertising design, oblique composition can reflect the sense of movement and impact, which is a common advertising design technique. The poster of 20 19 Beijing International Film Festival is also in the form of oblique composition. The projector illuminates a sky obliquely from below, and people's eyes are easily attracted. This poster, which combines characters, skillfully solves the multi-word problem of oblique composition. The picture conveys clear information to the audience through the vertical layout of characters and characters. Another performance field of oblique composition is the poster design of film and television dramas. In order to achieve better creativity, more and more posters begin to adopt this design method. The most direct visual feeling of using oblique composition in film and television posters is the sense of speed and impact, which is intuitively reflected in the poster design of the movie Speed and Passion 8. This rude visual impact is also reflected in the poster design of Crazy Max, both of which directly reflect the film style of action drama, and this feature is also highlighted in the poster design, which is more likely to arouse the audience's desire to watch. Soul-stirring and sense of crisis are also easy to show in oblique composition. The poster design of "Spider-Man" embodies this point, showing the film's thrills and sense of crisis with an oblique composition. This technique is also used in the poster design of England vs England, which reflects the strength and tension of confrontation. Although the movie plot is not excellent, the poster is still very good. There are many movie posters like this, such as The Cruise of Terror mentioned in the last article, and the movie posters listed below, such as The Winning Strike, Deadly Confrontation, Divergent, Deadly Ace, Teenage Mutant Ninja Turtles, Doctor Strange, Star Trek, Dunkirk, thesweeney and Hero Seven Dragons. Movie Victory Strike Poster Movie Disagreement Poster Movie Doctor Strange Poster Movie Fatal Confrontation Poster Movie Anti-violence and Peace Poster Movie Brave Seven Dragons Poster Movie Dunkirk Poster Movie Twelve Arhats Poster Movie Ninja Turtles Poster Movie Spider-Man Poster Movie Death Attendant 2 Poster Movie Shadow Poster Movie. The poster of "Crossing the Sea" creates a sense of inclination through the perspective of the characters. The cover of ballet dance theme in Washington Life magazine adopts oblique composition, which makes the picture look very dynamic and dramatic, which is very suitable for the expression of the theme. The oblique composition at the end of the text is a form of plane composition, which breaks through the rules of traditional typesetting and expresses information and emotion more freely and personally, which is also a part of diversified design. In addition to the expression of creative points, this technique should pay more attention to the control of the overall structure of the picture, and it needs to constantly debug various angles and composition to achieve satisfactory results. The combination and interaction of characters, scenes and copywriting are very demanding, which carries the audience's double experience of sight and psychology. In daily design, we designers might as well practice and have a general understanding of this method. Many times, we just look at how simple this thing is, but never do it. Only when you do it will you find that it's not that simple. A painting is never just a pile of materials, but something with many thoughts and structures, just like a human skeleton. Without this support, the picture can't live.

How to design a pop poster? Layout design of POP poster

Layout design, that is, composition, refers to conveying commodity information clearly and quickly to people in a relatively short period of time, so as to achieve the purpose of profit. The content displayed in the poster needs to be dealt with in reality, proportion and tone to achieve the publicity effect. The most important thing for a beautifully made poster is the layout design, that is, the advertising content is reasonably and vividly made on a certain size and size of the layout, so as to attract consumers' attention and achieve better sales purposes.

Layout design is to reasonably arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, give posters a sense of direction and order, and guide consumers to look at what first, then what, and what is the key point. Pay attention to the blank space in the poster. The general ratio is 3: 7 or 4: 6. Composition is also a division to achieve the ideal layout effect. Image segmentation mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and change of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on.

When people look at a certain visual point, their eyes will soon focus on this point and remain motionless. Using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm, the layout of posters is scientifically designed. The contents of the poster mainly include: title, text, illustrations, borders, etc. Its manufacturing steps are usually three steps: typesetting, drawing and coloring.

The subtitles in Popper's works are very important visual communication, so it is necessary to outline the most important subtitles in his works. Usually, poster POP fonts include movable type, orthographic type, soft type, chubby type and hollow type. In order to highlight the theme, you can do some artistic design on the font, such as adding borders, color contrast, deformation and so on. When highlighting the preferential price of a product, we can make a strong contrast between the original price and the current price in size and color, thus attracting consumers.