A start-up Internet (products are cosmetics) company, recruiting hundreds of community operations, and currently there are 100+ people waiting for employment. What does this mean?

It can be seen that the community is a very important entrance in the current marketing development of the Internet industry, especially in the cosmetics industry.

Through the community, we can quickly spread products and brands, split customers, optimize accurate group members from the community, and quickly attract investment. It turns out that this is a very effective method. We can make a detailed analysis from the following points:

1, low cost, high efficiency and high rate of return.

For any enterprise, it is very common and crucial to pursue low-cost input and high income. This mode of community marketing can achieve low-cost investment and high return, which is more advantageous than traditional sales methods. This marketing model combines purchase and communication to stimulate the market and bring more benefits to enterprises.

2. Let the goods be in the hearts of customers and make the profits of enterprises soar.

Compared with the former form of direct selling, community marketing is more humanized. In the past, the two sides of the transaction, the seller and the buyer, didn't know each other at all, let alone were familiar with each other. This transaction is based entirely on the condition of the goods. So it is normal to sell less, after all, there is no necessary connection between the two.

However, community marketing is different. By creating scenes, more customers can understand the value of goods, and by combining social platforms, customers and businesses can get to know each other and even become friends. Merchants can know the needs of customers like the back of their hands, so that the transaction volume of goods made in customers' hearts naturally rises rapidly.

3. Easily realize benign word-of-mouth communication.

The role of word-of-mouth publicity in modern marketing environment is self-evident, and everyone knows its importance. Community marketing can build a bridge between merchants and customers, become friends in the sales process, and the goods naturally get everyone's attention. In the community marketing environment, it is easy for merchants' products to form good word-of-mouth publicity. With such a good reputation, natural businesses will get more orders.

4. Communication efficiency is higher

We may all know the concept of word of mouth. After the establishment of community marketing, merchants' commodity activities can be passed on from mouth to mouth through the members of the group, and promoted by using the existing personnel in the group, showing a decentralized promotion, so that enterprises can obtain more customer resources. In fact, this is the value of community marketing born under the Internet environment.

5. The supporting software of community marketing is relatively mature.

Maybe everyone knows the distribution mall. In fact, in mall system, it is very common to combine community marketing and distribution to establish a complete marketing channel, and the advantages are obvious.

All of us who have been exposed to the distribution system will be amazed at its good ability to expand customers. As everyone knows, this is also a major advantage of community marketing.