Company management should be streamlined.

Last class, we learned "local strongmen business". We know that some businesses are easy to defend but difficult to attack because of the natural moat brought by geographical advantages. Such as security, engineering, pharmaceutical sales. For these industries, choosing to do "local strongman business" is not a compromise, but a strategic choice.

After listening to my analysis, engineering students suddenly realized. But he was very unwilling, and said: Is the golden scale a thing in the pool? It will turn into a dragon when it encounters wind and rain. Manager Run, what should I do if I want to be a strong dragon in the "Dragon-Snake Battle"?

I said, then you must make up a very important lesson: from relying on people to relying on systems to complete the "process."

Concept: process

What is a "process"? Let me give you an example.

How do you develop new customers? Call? Was it introduced by a friend? How do you communicate? Eat, make friends, or have a meeting to talk about PPT? How do you know they are interested in your plan? Make an appointment for the next meeting? Or the affirmation of eyes?

He thought about it and said, this is experience, right? I don't know, as long as the old driver confirms his eyes.

This is called relying on people, relying on some unclear "intuition". Intuition cannot be copied. How do you teach your employees the different meanings of 800 kinds of eyes?

Then the master will take the apprentice and realize it in the process of stumbling.

Can you catch up with the market expansion? In case the apprentice leaves his job and realizes that a new employee has arrived, is it necessary to re-realize?

Then what should I do?

Use:

Turn individual ability into system ability with process. Only the process can change disorder into order and complexity into simplicity, and people can follow the process.

For example, "sales", which seems to be the least streamlined, can also be streamlined. In many "Qianglong" multinational companies, sales are simplified into nine steps:

1) Customer's determination of the project concept. At this stage, you should get these needs through marketing activities and seek opportunities to participate.

2) Identify potential supporters. Have you found the person in charge of business or technology? Which of them will be your supporter?

3) Complete the opportunity assessment. Internal evaluation, this matter is not our opportunity, whether it is worth the effort.

4) The evaluation scheme is approved. Cooperate with technical and service departments to gain the approval of the top management of customers.

5) Complete the preliminary approved scheme. At this time, we should work hard and complete a report that can surprise our customers.

6) Obtain written consent. Start the business process and finally submit the solution to the customer.

7) Obtain the signed documents. Finally, sign the contract and complete the order.

8) Implementation and deployment of products and schemes. If the contract can't be signed, sales should always pay attention to the delivery of the project and look for new opportunities.

9) Complete the supporting work. The sales work is not completed until the delivery and deployment are completed and the customers are satisfied with everything.

With this flow chart, a novice driver who is not necessarily experienced will find his position and take the next step just like looking at a map. As a boss, all you have to do is ask him if he has seen any customers. Has the report been submitted? Where is the satisfaction report? You basically know the progress of the project.

The engineering students were dumbfounded. Yes, when you are a local strongman, when you become a strong dragon, you may be all obstacles. Through the process, learning depends on the power of the system to fly in the sky.

So, besides "sales", what else needs to be streamlined?

"Talent" strategy also needs to be streamlined. The best talents come from three visits to the cottage; But most of the backbones are planted in their own fields. Do you have a continuous campus recruitment plan? Staff training plan? Guan Peisheng's rotation plan? Succession planning for key positions? This process seems complicated, but it is an important way to resist the natural disaster of talents.

The "product" strategy also needs to be streamlined. According to the life cycle, does your product portfolio have overlapping peaks and valleys? Have you accumulated the creativity of your products into the basic ability of the company through the knowledge base? Has a product launch strategy become a skilled operation manual? These processes are also the biggest guarantee to ensure that your products will not be good or bad.

We often say that this man is only clever, but not wise. What is great wisdom? It is an understanding of the laws behind everything and naturally follows the "conventional process". A man of great wisdom can predict his behavior even if he is not smart, because he has a fixed "flow"