Jiangsu Kuangda Recruitment

china mobile communications corporation cmcc

China Mobile Communications Group Corporation (hereinafter referred to as "China Mobile Communications") is an important state-owned backbone enterprise established on April 20, 20 00 on the basis of the overall divestiture of the original mobile communications assets of China Telecom in accordance with the deployment and requirements of the state on the reform of the telecommunications system.

China Mobile Communications Corporation has a registered capital of 51800 million yuan and assets of more than 400 billion yuan. China Mobile Communications Group Co., Ltd. wholly owns China Mobile (Hong Kong) Group Co., Ltd., and its holding China Mobile (Hong Kong) Co., Ltd. has set up wholly-owned subsidiaries in 365,438+0 provinces (autonomous regions and municipalities directly under the Central Government) and listed in Hong Kong and new york.

China Mobile Communications mainly deals in mobile voice, data, IP phone and multimedia services, and has the right to operate computer internet international networking units and international import and export bureaus. In addition to providing basic voice services, it also provides various value-added services, such as fax, data, IP phone and so on. It has well-known service brands such as GSM, Shenzhouxing, M-Zone and Shenzhou Volkswagen Card, and its service outlets are "139, 138, 137, 65447".

China Mobile Communication Co., Ltd. is the only communication operation company in China that focuses on the development of mobile communication. It has been playing a leading role in the development of mobile communication in China and occupies an important position in the international mobile communication field. After more than ten years of construction and development, China Mobile Communication has built a comprehensive communication network with wide coverage, high communication quality, rich business varieties and first-class service level. The network scale and customer scale rank first in the world. By the end of 2003, the network has covered the vast majority of counties (cities) in China, with continuous coverage of major urban traffic trunk lines and indoor coverage of key areas. The exchange capacity of GSM mobile phones has reached 222 million, and the total number of customers has exceeded 654.38+77 billion. It has opened international roaming services with nearly 200 mobile communication operators in 654.38+055 countries and regions. At present, China Mobile (HK) Co., Ltd. is one of the largest listed companies in China.

China Mobile Communication has successfully entered the international capital market, and its good business performance and huge development potential have attracted many international investments. China Mobile Communications has been rated as one of the world's top 500 companies by Fortune magazine for four consecutive years, ranking 242nd. In 2004, it was awarded the fifth place in "Top 500 Chinese Enterprises" by china enterprise confederation. The listed company has become the only China enterprise that has been selected into Forbes "Top 400 A-level Best Companies in the World" for three consecutive years.

After the successful listing of China Mobile (Hong Kong) Co., Ltd. 1997 in new york and Hong Kong, its good business performance and huge development potential have attracted many international investments. According to Fortune magazine's latest ranking of the world's top 500, China's mobile communication ranks 230th.

China Mobile's corporate culture concept system consists of three parts: core values, mission and vision. Core values explain "who we are and what we believe in", and reflect the common value pursuit, value evaluation standards and spirit of enterprises and their members. The mission expresses what "our cause" is, and its connotation expresses the fundamental purpose and reason for the existence of the enterprise; Vision explains what "our goal" is, which is the strategic goal and development blueprint that the enterprise expects to achieve at a certain stage; Core values are the core of corporate culture concept system, the fundamental driving force and spiritual source for forming mission and vision, and the decisive factor for choosing mission and vision; Mission and vision are the concrete embodiment of the value pursuit of core values in the field of enterprise development, and the bearing and performance of core values in enterprise activities.

The core connotation of China Mobile's corporate culture concept system is "responsibility" and "excellence", which shows that China Mobile, as an enterprise, and China Mobile people, as a member of society, will take it as their pursuit to be "responsible" and "best" enterprises and individuals. China Mobile's corporate culture concept system takes core values, mission and vision as the core, which embodies the spiritual essence of China Mobile people to create brilliant history and expresses China Mobile's beautiful vision for the future and firm belief in the cause. The concept system will unite and inspire the whole group to work hard for China Mobile to achieve a new leap forward.

"Being the creator of excellent quality" is the natural requirement of China Mobile's endogenous enterprise character. China Mobile has chosen the belief of "respecting morality and carrying things, achieving the best", which doomed us to pursue not only the transcendence of quantity, but also the forging of quality. Paying attention to quality and pursuing quality is the best embodiment of our social responsibility and pursuing Excellence. Only by creating excellent quality for the society can China Mobile practice its own values. China Mobile shoulders the mission of "creating an infinite communication world and being the pillar of the information society", which means that we will always pursue high-quality network, service and business, which is the foundation and internal connotation of "infinite communication". At the same time, only by pursuing high-quality beliefs and practices, leading the healthy development of the industry and promoting the prosperity of the information society can we become the backbone and model of the whole information society and become the "pillar of society". Enterprise service concept-communication starts from the heart

Service concept is the basic belief and value standard set by enterprises to establish ideal customer relationship and win customer loyalty, and it is also the basic belief and criterion that employees of enterprises should follow in service work.

Communication starts from the heart.

"Communication", on behalf of China Mobile Communications, is a cause aimed at communicating mutual understanding and trust among hundreds of millions of people. "Starting from the heart" indicates that China Mobile Communication will build a bridge between heart and heart with sincerity. "Starting from the heart" is the cornerstone and highest realm of communication. Only by expressing our feelings sincerely can our communication be smoother, more efficient and more accurate.

Create an infinite communication world and be the pillar of the information society!

China Mobile Communications Group Corporation (hereinafter referred to as "China Mobile Communications") was established on April 20, 2000 with a registered capital of 51800 million yuan and assets exceeding 400 billion yuan. China Mobile Communications Group Co., Ltd. wholly owns China Mobile (Hong Kong) Group Co., Ltd., and its holding China Mobile (Hong Kong) Co., Ltd. has set up wholly-owned subsidiaries in 365,438+0 provinces (autonomous regions and municipalities directly under the Central Government) and listed in Hong Kong and new york. At present, China Mobile (HK) Co., Ltd. is one of the largest listed companies in China.

The homepage of China Mobile is/.

China Mobile Communications mainly deals in mobile voice, data, IP phone and multimedia services, and has the right to operate computer internet international networking units and international import and export bureaus. In addition to providing basic voice services, it also provides various value-added services such as fax and data IP telephone, and has famous customer brands such as GSM, M-Zone and Shenzhou Bank. User number segments include "139", "138", "137", "136", "135" and "134" (0 to 8

China Mobile Communication Co., Ltd. is the only communication operation company in China that focuses on the development of mobile communication. It has been playing a leading role in the development of mobile communication in China and occupies an important position in the international mobile communication field. After more than ten years of construction and development, China Mobile Communication has built a mobile communication network with wide coverage, high communication quality, rich business varieties and first-class service level. The network scale and customer scale rank first in the world. By the end of 2004, the network has covered the vast majority of counties (cities) in China, with continuous coverage of major urban traffic trunk lines and indoor coverage of key areas, with accumulated customers exceeding 200 million. GSM international roaming service has been carried out in 235 operators in 184 countries and regions, GPRS international roaming has been carried out with 5 1 operators in 73 countries and regions, and international short message access has reached 18.

China Mobile Communication has successfully entered the international capital market, and its good business performance and huge development potential have attracted many international investments. China Mobile Communications has been rated as one of the world's top 500 companies by Fortune magazine for four consecutive years, ranking 242nd. In 2004, it was awarded the fifth place in "Top 500 Chinese Enterprises" by china enterprise confederation. The listed company has become the only China enterprise that has been selected into Forbes "Top 400 A-level Best Companies in the World" for three consecutive years.

China Mobile Communication is not only a profitable company with stable financial situation and stable cash flow, but also a sustainable growth company full of development potential and prospects. Facing the future, China Mobile Communication has established the development strategic goal of "striving for a world-class enterprise". Focusing on this goal, China Mobile has fully implemented the short-term strategic focus of "service leading and business leading", improved its core competitiveness, and strived to achieve a new leap to ensure the comprehensive, coordinated and sustainable development of the enterprise.

Memorabilia in 2000

Marketization of operation mechanism

Breaking the practice of setting up management institutions according to administrative regions, organizing and improving the merger of capital cities of unlisted provinces (autonomous regions and municipalities) mobile communication companies, making the interface between management and operation clearer. On the basis of the listing of companies in six provinces including Guangdong, the assets of Beijing, Tianjin, Hebei, Liaoning, Shanghai, Shandong and Guangxi mobile communication companies were reorganized and injected into the renamed China Mobile (Hong Kong) Co., Ltd., which successfully entered the international capital market.

Customer growth scale

The total number of mobile phone users increased at an average rate of 2.3 million per month, reaching 65.79 million by the end of 2000. There were14.03 million mobile phone users in the whole year, and the total number of users reached 52.09 million. The number of "Shenzhouxing" customers reached13.7 million, accounting for 20.8% of the total number of mobile phone customers.

Diversification of business development

The prepaid service of "Shenzhouxing" intelligent network has been fully opened in all provinces (autonomous regions and municipalities) in China, and the two brands of "Global Connect" and "Shenzhouxing" are household names. New services such as "GSM IP phone", "GSM WAP", mobile banking, information on demand, Olympic on demand, deaf-mute mobile phone, China mobile networking, virtual private network and e-commerce have been launched one after another, which have been welcomed by the market.

Standardization of enterprise management

Carry out management innovation, establish internal property rights ties between the parent and subsidiary companies of the Group, implement the performance appraisal system for operators, and promote the management of two lines of financial revenue and expenditure with provinces (autonomous regions and municipalities) as units. Carry out property and debt practices in an all-round way to control financial risks. Intensify the liquidation of debts and non-performing assets and write off non-performing assets of non-listed companies.

Expand enterprise cooperation

International roaming services have been newly opened with 32 operating companies in 14 countries, bringing the number of countries and regions that have opened automatic roaming services with China Mobile to 63 and the number of operating companies to 1 16. Actively cooperate with other domestic telecom enterprises, and successively signed cooperation agreements with China Telecom, China Unicom, China Netcom, Zhongyu Communication and other enterprises. Adapting to the characteristics of the mobile Internet market, Monternet Business Plan with win-win effect has been launched, which has been widely responded by the society.

Strengthen centralized network management, improve the functions of network management system and local centralized operation and maintenance center, carry out large-scale network optimization work, and steadily improve the quality of network operation. In 2000, the long-distance call connection rate of GSM mobile communication network reached 6 1. 14%. The wireless connection rate reached 99.06%, the voice connection rate reached 60.09%, and the dropped call rate was 1.25%, which basically eliminated the super busy community.

Strengthen engineering construction

In 20001year, the investment in fixed assets exceeded 64 billion yuan, with a net increase of 40 million GSM mobile telephone exchanges and a total capacity of1/kloc-0.2 million (including 98.64 million GSM networks). A net increase of 6.5438+0.00 million channels, totaling 3.65438+0.2 million channels; The number of base stations increased by 15426, reaching 59973. Complete the second phase project of the National Mobile Intelligent Network, jointly start the cmnet experimental network project and backbone network construction, and put it into commercial use in cmnet. Further improve the supporting service network, and the charging business centers in various provinces (autonomous regions and municipalities) have been completed and put into operation, forming a national two-level charging management system architecture.

By the end of 2000, there were11824 employees, including 895 18 employees, a decrease of 6,665 over the previous year. The labor productivity of communication enterprises (excluding two fees for communication business income) reached 654.38+286,000 yuan/person *, an increase of 53.7%* over the previous year. There are 16 people qualified as industry professors and senior engineers, 3 people won the title of national model worker, 3 1 group was rated as "National Youth Civilization", and most enterprises were rated as local civilized units.

corporate culture

I. Introduction

The growth of China Mobile is a process of continuous self-transcendence. Looking back on the past, we have taken rapid and solid steps, adhered to the principle of "leading service and leading business", and created brilliant development of mobile communication with the goal of "striving for a world-class communication enterprise". Looking forward to the future, China Mobile will take "being a world-class enterprise" as its own responsibility and strive to achieve a new leap from Excellence to Excellence.

Excellent enterprises are built on excellent corporate culture. Throughout the development history of Chinese and foreign enterprises, most successful enterprises have unique corporate culture. Excellent corporate culture is the soul of an enterprise and the foundation of its long-term success, while the establishment and implementation of a set of clear values is the soul of its everlasting foundation. In 2005, China Mobile put forward three measures of "cultivating advanced corporate culture, tempering lasting core competence and shaping outstanding corporate image". As an important measure of the strategy of "from Excellence to Excellence", it is to make corporate culture a power source to promote enterprise development and realize a new leap, to condense the strength of enterprise spirit, to establish a cultural concept system with the characteristics of China Mobile, and to clarify the values of China mobile people.

The corporate culture construction of China Mobile has experienced a process of continuous progress and promotion of "practice, understanding, re-practice and re-understanding". In 2005, China Mobile made a comprehensive review of the course since the establishment of the enterprise, profoundly summed up the cultural quality and connotation condensed and highlighted in the development practice of the enterprise, took inheritance and innovation as the policy, and after repeated brewing and discussion of the whole group, it was finally integrated and refined into the corporate culture concept system of China Mobile's pursuit of Excellence.

China Mobile's corporate culture concept system consists of three parts: core values, mission and vision.

Core values explain "who we are and what we believe in", and reflect the common value pursuit, value evaluation standards and spirit of enterprises and their members. The mission expresses what "our cause" is, and its connotation expresses the fundamental purpose and reason for the existence of the enterprise; Vision explains what "our goal" is, which is the strategic goal and development blueprint that the enterprise expects to achieve at a certain stage; Core values are the core of corporate culture concept system, the fundamental driving force and spiritual source for forming mission and vision, and the decisive factor for choosing mission and vision; Mission and vision are the concrete embodiment of the value pursuit of core values in the field of enterprise development, and the bearing and performance of core values in enterprise activities.

The core connotation of China Mobile's corporate culture concept system is "responsibility" and "excellence", which shows that China Mobile, as an enterprise, and China Mobile people, as a member of society, will take it as their pursuit to be "responsible" and "best" enterprises and individuals. China Mobile's corporate culture concept system takes core values, mission and vision as the core, which embodies the spiritual essence of China Mobile people to create brilliant history and expresses China Mobile's beautiful vision for the future and firm belief in the cause. The proposal of this concept system will unite and inspire the whole group to work with one heart and one mind to achieve a new leap for China Mobile!

Second, core values

Enterprise values are the lasting fundamental belief of enterprises, the common value pursuit, value evaluation standard and spirit of enterprises and their members. Whether for the whole enterprise or individual employees, values, as a yardstick, always measure the significance of our own existence and behavior.

The core values of China Mobile are "Virtue and Excellence".

(a) origin

In the long cultural history of the Chinese nation, the sense of responsibility of "generosity" and "inexhaustible self-improvement" have always been the deepest humanistic spirit of China, which has become the endless source and powerful driving force of the Chinese nation for 5,000 years.

Starting from China Mobile's brave and solid first step, diligent responsibility and unswerving pursuit of Excellence have become our two eternal spiritual main lines, which run through every step of our down-to-earth work-building countless base stations, building tens of thousands of kilometers of transmission, building boutique networks, providing first-class services and shaping high-quality brands ... This has left a deep impression on the growth, development and growth of China Mobile. Through the precipitation of history, it is our gift and glorious inheritance to cherish and inherit the mind and the spirit of pursuing Excellence.

In today's fast-developing world, with the development of economy and technology, the evolution of social structure and culture, the telecommunications industry is facing many challenges such as increasingly global competition, constantly updated technology and increasingly complex consumer market demand. A responsible mind and the courage to pursue Excellence are the requirements of the times for China Mobile, and also the independent choice for China Mobile to seize the current opportunity, give play to its competitive advantage and stay ahead. At the same time, it also means that in the more intense and diversified competition in the future, China Mobile will, as always, take Hou Kun's unselfishness as the rudder, and take the bold and enterprising spirit of opening the clouds to the outside world as the paddle to carry and realize China Mobile's dream of sustainable success, contributing to society and helping human civilization and progress. In this sense, "respecting morality, caring for life and achieving perfection" is the best embodiment of China Mobile's inner belief and spirit.

The value concept of "moral integrity, health preservation and perfection" has been formed for thousands of years and complements each other. The expression of "virtuous, generous and perfect in achievement" is concise, profound and broad, which not only inherits the profound cultural connotation of "body, country and the world" in China's long history, but also embodies the civilization precipitated by the Chinese nation and shows the social spirit of China Mobile's pursuit of Excellence and courage to take responsibility. It not only embodies the unique characteristics of China Mobile, but also embodies the core connotation of the characteristic cultural system. It also explains the lofty belief of China Mobile, expresses the ideal and mind of China Mobile, and integrates the modern development concept of China Mobile. It is the bearing of the sacred sense of responsibility in our hearts and the biography of our pursuit of Excellence.

(2) Connotation

"Loving morality, caring for life and achieving perfection" not only embodies the unique characteristics of China Mobile, but also explains the belief of China Mobile. "Paying attention to morality, caring for students and striving for perfection" requires us to be people-oriented and build a team that takes responsibility for "paying attention to morality". It requires us to become outstanding corporate citizens who help the world and assume social responsibilities by "caring for people". It requires us to cultivate the temperament of Excellence and continuous progress, and forge the spirit of courage to challenge and surpass ourselves.

Honesty and virtue

"Zheng De" health "language" history? Da Mo Yu: "Germany is only good at politics, and politics supports the people. Maintaining water, fire, gold, wood, earth and valley, exercising restraint, using, preserving health, harmony, narration and singing are China's humanistic spirit that has been passed down for thousands of years, and it is a moral sentiment with "responsibility" as its core essence.

"Morality" refers to the requirements and standards for personal character, self-cultivation and behavior, while "moral integrity" refers to the fact that people's behavior should meet the moral requirements and assume their respective responsibilities and obligations. It expresses the highest requirements of individuals and is full of people's strict sense of responsibility for themselves.

"Life" refers to people's livelihood, even all life, while "generous life" refers to "caring for people's livelihood", which means respecting, caring for and being kind to people's livelihood and all living things, and embodies a feeling of caring for people's livelihood and helping the world.

"Moral integrity" emphasizes personal responsibility and self-discipline, while "generous life" emphasizes social responsibility and dedication to society. "Paying attention to morality and caring for students" combines the traditional culture of China and the modern enterprise spirit of China Mobile, and embodies the self-orientation and choice of China mobile people who are eager to shoulder heavy responsibilities from the spiritual level.

"Caring for students and caring for students" is the code of conduct responsibility of China Mobile. The employees of China Mobile should take "responsibility" as the foundation of their livelihood. China Mobile advocates the sense of taking responsibility in the whole group and encourages the conscious behavior of taking responsibility. China Mobile will handle the relationship with users, government, partners, competitors, suppliers and employees in a responsible manner. This is an example of China Mobile demonstrating its corporate value by taking responsibility.

"Good Virtue and Good Life" is the social responsibility declaration of China Mobile. The development of mobile phone industry in China is based on the overall social and economic development. China Mobile will take a high sense of social responsibility, care about people's livelihood and well-being, be an excellent corporate citizen, and repay the society with various practical actions. China Mobile will pay attention to and try its best to meet the reasonable wishes and realistic needs of people and society, give full play to the advantages of enterprises, share a richer, more convenient and higher-quality life brought by communication, and let innovative scientific and technological achievements help the harmonious and rapid development of the whole society, which shows the long-term vision and sincere ambition of China Mobile.

at one's best

"To achieve the best" comes from "The University": "The way of a university lies in showing virtue, being close to the people and stopping at the best", which is a career concept with many followers since ancient times and a realm pursuit with "the best" as its core essence.

"Stop" means "arrive". "Truth" also means "arrival", and "truth" also means "continuous trend and continuous approach". Replacing "stop" with "truth" expresses a spirit of continuous progress, continuous transcendence and endless, and "perfection" is the most complete and perfect "ideal realm". "Achieving perfection" shows an enterprising mentality of never stopping, innovating and surpassing, a lofty spirit of tireless pursuit of perfection and perfection, and declares China Mobile's self-positioning as a recognized model of success.

"Perfection" is a state, a state of continuous improvement and transcendence. The "perfection" process of China Mobile is a continuous improvement process of continuous progress, up-and-down pursuit, pioneering and innovation, and self-transcendence, which will eventually lead China Mobile to become a benchmark for other enterprises to learn and catch up.

"Perfection" is a realm, and it is a realm that strives to achieve the ultimate according to the inherent standards of things. The pursuit of perfection and beauty is the internal driving force of China Mobile's continuous improvement, development and transformation from big to strong. It means that China Mobile will pursue perfection and perfection with fearless spirit, not cling to the glory of history, dare to face the future competition, and constantly create the glory and height of history in a larger geographical scope, in an infinite technical field and in a longer time dimension.

"Perfection" is a potential and a leading power. It declares China Mobile's self-positioning in the future communication industry and even the global industry, that is, striving to be in a leading position among global enterprises. Through unremitting efforts, it has become a recognized model for peers and even all enterprises.

"Loving morality, caring for life and pursuing perfection" is the core of the characteristic culture formed in the development of China mobile enterprises and our soul. It embodies China Mobile's broad mind and sense of responsibility of "worrying about the world first, and enjoying the world later", as well as its enterprising spirit and outstanding spirit of "being healthy and striving for self-improvement".

(3) Commitment

Adhering to the belief of "respecting morality, caring for life and pursuing perfection", China Mobile has made solemn commitments to customers, shareholders, employees, partners, competitors and the public with practical actions:

Commitment to customers: as a mobile information expert who provides excellent quality for customers. China Mobile takes creating high-quality products and services as its eternal goal and customer-oriented as its operating principle. In the future, the focus of user demand will be extended from "communication products" to "information services", which not only means the expansion of demand fields, but also means the deepening of demand levels. China Mobile will actively adapt to the new demand, new competition and new environment, develop more attractive products and provide better services with more innovative's thinking and more efficient processes, timely, fully and continuously meet the diversified, personalized and informational needs of users, and create excellent mobile information services with the spirit of "experts" to add luster to human life, study and work.

Commitment to investors: to be the most valuable creator. Since its establishment, China Mobile has adhered to the principle of good faith, highly respected the rights and interests of all investors, treated the entrustment of investors with a highly responsible spirit, kept information fair and transparent, abided by laws and regulations, and established and followed an effective governance structure. China Mobile will strive to optimize the allocation of resources, create and maintain excellent performance, and always be in a leading position in the development of the industry, ensuring the preservation and appreciation of enterprises, rewarding the long-term interests of investors, and winning the trust of shareholders by enhancing their confidence.

Commitment to employees: to be the best stage for employees to realize their life value. Without satisfied employees, there will be no satisfied customers; Without the cohesion of people's hearts, there will be no enterprise development. China Mobile has always adhered to the management philosophy of co-growth of employees and enterprises, the humanistic vision of people-oriented, paid full attention to people's values and differences, regarded respect as the basic point and core of human resource management, and strived to understand, care, trust and promote employees, create suitable development space for employees, help employees realize their self-worth, promote employees to give full play to their strengths, and create greater value for enterprise development and social progress.

Commitment to partners: become the core force leading the harmonious development of the industry. Modern industrial competition has changed from individual competition among enterprises to overall competition among value chains, and the comprehensive strength of industrial value chains plays a key role in the competitive advantage of enterprises. China Mobile will establish a mutually beneficial and win-win business mechanism, cooperate extensively with all links in the value chain, establish a close interactive communication mechanism, consolidate and develop a healthy and harmonious partnership among industrial communities, form the strongest and most solid industrial alliance in the industry, promote the formation of an "infinite communication world" with excellent leadership and strong sense of responsibility, and lead and promote the healthy and sustainable development of the whole industry.

Commitment to peers: to become a leading operator to promote healthy competition and common development. China Mobile fully respects its peers in the industry and abides by the competition rules. China Mobile regards it as an industrial partner whose behavior promotes each other, always adheres to the principle of fairness and justice, and actively and constructively competes with it under the framework of telecommunications laws and regulations and market rules. We promise to maintain a healthy market order, promote market norms, establish a fair and orderly space for the survival and development of the industry, enhance the overall value of the industry, and achieve mutual promotion and harmonious development among peers through fair and reasonable means of competition and open and transparent communication and resolution mechanism.

Commitment to society: be an excellent corporate citizen. "Corporate citizenship" is an important part of building a harmonious socialist society, and it is also a necessary condition for a long-lasting enterprise. In the process of seeking self-transcendence and achieving brilliant achievements, China Mobile always takes the overall situation into consideration, and takes promoting the comprehensive, coordinated and sustainable development of society as the basis and goal of corporate behavior. China Mobile promises that it will always strive to be an excellent corporate citizen with good character and respectable image. While undertaking basic business responsibilities and ensuring smooth communication, we should actively undertake social responsibilities, participate in public welfare undertakings such as environmental protection and education, and pursue to improve the quality of human life, promote scientific and technological progress and cultural prosperity, and serve a harmonious society with a never-ending career.

Thirdly, the corporate mission of China Mobile is to "create an infinite communication world and become the pillar of the information society".

Mission is the carrier and embodiment of core values, the reason for the survival and development of enterprises, and the most fundamental, valuable and lofty responsibility and task of enterprises. Answered the realistic question of "what should we do and why". Mission embodies the behavioral consensus of all employees in the enterprise, and is the source of power to guide and motivate all employees to persevere and strive for the continuous development and transcendence of the enterprise; The mission includes not only the current tasks, but also the understanding and reflection of China mobile people on the past and their expectations and judgments on the future, revealing the basic principles and ideas of enterprise growth.

"Creating an Infinite Communication World" embodies China Mobile's strong sense of mission to become a pioneer in the industry through the pursuit of Excellence; "Being the pillar of the information society" embodies that China Mobile will undertake the task of giving full play to its industry advantages and bravely becoming the main body of social development in the future industrial development.

Chuangwuxian communication world

Timely, full and effective communication is a necessary condition for human beings to share resources and realize the rapid development of social intensive. The development of communication industry has helped mankind to gradually break the time and space barriers of communication, making the communication between people faster and more effective. The world of "unlimited communication" is everyone's dream of paradise. In a world without any communication restrictions and obstacles, in a world that can communicate at any time, anywhere, randomly and infinitely, human beings can freely share all knowledge and convey all emotions. With excellent technology and talents, China Mobile takes creating and realizing the common dream of "creating an infinite communication world" as its highest mission.

Infinity is a relative concept. With the progress of social civilization and the change of human life style, people's demand for communication and understanding of "unlimited communication" are constantly evolving. In the future world, the development of communication between people, man-machine communication and machine-to-machine communication will inevitably exceed our current imagination, and the "ideal realm of human communication" will inevitably continue to improve. However, no matter how the world changes, future communication will be more convenient, flexible, economical, fashionable and personalized, and more people will enjoy the fun brought by communication. China Mobile will make every effort to promote and realize this trend.

The goal of "unlimited communication" requires China Mobile to achieve "on-demand" and liberate the communication subject from the constraints of time and space. This means that we must have the ability of seamless connection, ready access and intelligent terminal support, and be able to provide customers with unconstrained and end-to-end communication services.

The goal of "unlimited communication" requires China Mobile to realize "change on demand" and liberate the communication subject from the bondage of form and media. This means that we must have the ability to provide audio and video MMS services, provide basic guarantee for various forms of information exchange, and ensure the real-time, fidelity and security of information exchange.

With the boldness and courage of "creating an infinite communication world", China Mobile is a pioneer in leading the formation and development of the new world of "infinite communication". China Mobile will always be at the forefront of technological development and market demand changes, fully aware of the changes, create new business models and solutions with a forward-looking attitude, and play a creative guiding role in technological progress, the evolution of operating models and the evolution of market consumption, thus becoming a well-deserved traction in industry and market development.

With the talent and spirit of "creating an infinite communication world", China Mobile is playing a leading role in the harmonious development of the ideal realm of "infinite communication".