What are the traffic sources of Taobao stores?

Taobao traffic sources include Tmall Taobao internal traffic, external search engine traffic, advertising traffic, promotion link traffic, fan attention traffic, live broadcast traffic and Taobao community traffic. 1. Internal traffic of Tmall and Taobao: the user traffic of Taobao website and Tmall Mall itself, including entering the store through Taobao search, Tmall homepage and Taobao live broadcast. 2. External search engine traffic: traffic from Baidu, Google, sogou and other search engines. 3. Advertising flow: By putting advertisements, such as clean out treasure to train, Taobao Diamond Exhibition, Taobao Headlines and other forms of advertisements, attract users to click into the store.

1. What are the traffic sources of Taobao Store?

The traffic sources of Taobao stores mainly include the following:

1. Internal traffic of Tmall and Taobao: the user traffic of Taobao website and Tmall Mall itself, including entering the store through Taobao search, Tmall homepage and Taobao live broadcast.

2. External search engine traffic: traffic from Baidu, Google, sogou and other search engines. Users enter the store by searching related keywords through search engines.

3. Advertising flow: By putting advertisements, such as clean out treasure to train, Taobao Diamond Exhibition, Taobao Headlines and other forms of advertisements, attract users to click into the store.

4. Promote link traffic: Share store links or merchandise links and spread them through social media platforms such as WeChat, QQ, Weibo and friends circle to attract users to click into the store.

5. Fans pay attention to traffic: attract traffic through forwarding, sharing and word-of-mouth communication of fans and followers in the store.

6. Live traffic: attract users to watch live broadcasts and buy them in stores through Taobao live broadcast and short video live broadcast.

7. Taobao community traffic: attract users to click into the store by publishing content on Taobao community, Taobao forum and other community platforms.

It should be noted that different store operation modes and promotion strategies will lead to different traffic sources. Sellers can choose appropriate promotion channels and strategies according to their own store characteristics and target audience, so as to obtain more traffic and sales opportunities.

Second, why did Taobao's traffic suddenly drop?

1, Taobao shop violates regulations.

Once the Taobao shop violates the rules, Taobao will reduce the power and deduct points, and the traffic and transaction of natural shops will naturally decline.

Then the operation of Taobao must find out the reasons for the violation. Once the violation is found to be inconsistent with the actual situation, it is necessary to do a good job of appealing to ensure that the violation is revoked.

2. This channel leads to a decrease in traffic.

Taobao's traffic came from different channels, and the traffic plummeted. There must be a drop in traffic on one or several channels. Use tools to carefully find out which channel's traffic drops seriously.

If you are scouring the home page and searching, you may wish to check whether the title is bigger and higher, and the modified main picture is not effective.

If it is paid promotion traffic, it is necessary to analyze whether it is caused by lowering the paid promotion bidding or increasing the bidding by competitors.

3. Analyze the competitors' stores.

Taobao does not mean that you can maintain your position in the store industry by maintaining the original state. Competitors' promotional activities, frequent price cuts and new products will all affect store traffic.

Although vicious competition is not recommended, when a competitive store has a series of promotional activities, the store can also launch a series of activities according to the actual situation.

4. Analyze the market frequently.

The reason why Taobao shops should be upgraded is actually to adapt to the changes in the market. The market changes a little every day and changes a lot in three days. If you don't know the market demand in time, how can you have high traffic and high sales?