What is the relationship between L 'Oré al Baiku and L 'Oré al Baiku official website?

L 'Oré al Baiku and L 'Oré al are just two words apart. Did people hear that? L' Oreal Baiku? At that time, I instinctively thought it was a sub-brand of L 'Oré al. What is the relationship between L 'Oré al Baiku and L 'Oré al? From the perspective of L 'Oré al official website, there are indeed many related contents.

L 'Oré al Baiku is a wholly-owned subsidiary of L 'Oré al Group, which means L 'Oré al Baiku is a subsidiary of L 'Oré al Group, mainly providing services for L 'Oré al's e-commerce operation. For example, the official flagship stores of L 'Oré al in Taobao, JD.COM, Tmall, Pinduoduo, Vipshop and other major online shopping platforms are now operated by L 'Oré al Baiku, but many consumers just don't know it.

In fact, L 'Oré al Baiku was not founded by L 'Oré al Group. At first, it operated independently, and later it was acquired by Midea Company, which was later acquired by L 'Oré al Company, so Baiku incidentally became a subsidiary of L 'Oré al. From the fact that L 'Oré al Baiku now manages a number of official flagship stores of its brands, we can know that L 'Oré al Baiku has also received the attention of L 'Oré al Group.

At present, L 'Oré al Baiku official website can't be found on the Internet, because it is only an e-commerce operation center, which mainly assists L 'Oré al's e-commerce operation, instead of the original independent Baiku, so its development will not be affected without official website.