How is the marketing major at University of Shanghai for Science and Technology and what are its employment prospects?

First of all, we need to clarify a question, that is, what is marketing. Many people only understand marketing as sales. This can be seen from the use of marketing departments by many companies in our country. They often just ask the marketing department to use various means to try to sell the products that the company has already produced. After sales, the activities of the marketing department cannot play a leading role and have a great impact on all business activities of the company. However, in fact, the meaning of marketing is relatively broad. It also attaches importance to sales, but it emphasizes that enterprises should fully analyze and understand the market. Guided by market demand, we plan all business activities starting from product design to ensure that the company's products and services can be accepted by the market, so that they can be sold smoothly and occupy the market.

The famous American marketing scholar Philip Cote described the core concept of marketing as follows: "Marketing is the process by which individuals or groups create, provide, and exchange valuable products with others to A social activity and management process that satisfies individual needs and desires."

If you have been to a job fair, you will find that almost any company is recruiting marketing majors, which is why so many people choose marketing majors. Marketing students can get involved in any industry, the key lies in your positioning in life. The highest level of marketing is self-marketing, using your marketing knowledge to exchange the wealth of your life and satisfy your dual spiritual and material needs.

Remember, marketing is not equal to sales. It depends not only on eloquence, but on your brain.

Marketing is one of the most widely applicable and popular subjects in today’s society. Marketing ideas have penetrated into many areas of social life, such as tourism marketing, automobile marketing, pharmaceutical marketing, Clothing marketing, publishing marketing, city marketing, media marketing, etc. It can be said that marketing is very important to the success of every organization.

In fact, whether it is a domestic market or a foreign market, the basic principles of marketing are universally applicable.

The difference is that domestic marketing is carried out within a political region, while international marketing must cross the boundaries of different countries’ sovereignty. Government agencies and banks and other systems will be very different. This difference will inevitably Have a significant impact on corporate marketing activities. Another difference comes from language, customs, traditions and other cultural differences. Therefore, analyzing problems that arise in international marketing and finding solutions requires broader and more comprehensive skills, experience, and insight than solving domestic marketing problems.

Professional training for all-round development of moral, intellectual and physical skills, mastering not only the basic knowledge of marketing, but also basic knowledge of technology, natural sciences and humanities and social sciences, and being able to skillfully apply economics, mathematics, foreign languages ??and computers and other major majors Tools to independently analyze and solve practical problems in management and marketing. Broad-caliber, practical senior marketing planning talents who can engage in marketing, teaching and scientific research in enterprises, institutions and government departments.

The main courses include: Management, Modern Economics, Management Information Systems, Statistics, Accounting, Financial Management, Marketing, Material Circulation Management, Market Survey and Forecasting, Consumer Psychology, Business Negotiation and sales techniques, international marketing.

Professional features are: starting from the actual needs of industrial enterprise marketing work, on the basis of focusing on theoretical teaching, strengthening practical teaching links and highlighting multimedia teaching methods, cultivating students who can master professional knowledge , basic theories and basic methods, are good at market research and scientific decision-making, and are senior marketing talents who are diligent in marketing planning and public relations writing.