The original price of the first takeaway of the US Mission 1 yuan for the second takeaway.

It is no secret that the unspoken rule of take-out is to raise the price first, and then reduce the price with red envelopes and limited-time specials.

The reason for this phenomenon is also easy to analyze. In the past, the take-out platform of the merchants was to ask for "supply" in turn with the needs of business and return. Some merchants said that if you choose the take-away platform for each delivery, you need to charge a service fee of 18%, and the take-away price will naturally rise. The so-called wool is on sheep.

However, the most exaggerated thing is that some small brands are twice as expensive as specialty stores in order to gather popularity!

From the mainstream "hidden rules merchants", according to the data of online media survey, through comparison, it is found that their online prices are often about 20% more expensive than offline ones.

The owner of a "Xianghe Meat Pie" shop in Fangshan, Beijing, which was exposed by CCTV news, said that because the take-away platform has to deduct 20%, online sales can only increase the price, and the offline price remains unchanged. Offline cake 10 yuan, online cake 12 yuan. Sometimes there will be a discount, which will not go up by 20%, but it will definitely go up a little.

"The online price exceeds the physical store price" is not a case in the city where the author lives. Many restaurants in Beijing do this. Baidu takeaway food delivery staff also said that the online price increase in stores is common, because now the takeaway platform has to charge 20% commission for the store's running water. In order to make ends meet, online take-out can only increase the price.