Dry goods application

Funnel diagram analysis is a method to analyze things with a funnel-like framework, which can display and analyze the state of the research object when it "crosses" the funnel. It can help our business process to make the most intuitive display.

Funnel diagram is a management analysis tool, which is suitable for relatively standardized and long-term business processes, and each process link involves more complex business processes.

For example, during the recruitment of insurance company salesmen, we received 1 0,000 resumes.

We invited all the people who submitted resumes to the company for an interview, and 900 people passed the interview.

However, only 100 people are willing to stay for training after knowing that they are salesmen.

After the training, only 10 people are willing to sign the company's labor contract and come to work.

Insurance companies can easily find out which link has gone wrong by analyzing the funnel diagram of recruitment, which leads to such an exaggerated turnover rate.

According to the above example, funnel diagram analysis involves four elements: time, node, research object and index.

Time refers to the time when the whole event starts and ends.

Nodes, including start point, end point and process node. Each node represents a certain stage of the event.

The research object refers to the subject who participates in the event or process. For example, the company applicant in the above example.

Indicators are tools to analyze the whole event flow. Such as the wastage rate used in the above example.

A typical e-commerce user's behavior consists of the following consecutive events: opening the homepage → clicking on the advertisement page → entering the details page → joining the shopping cart → completing the payment.

By analyzing the conversion rate and overall conversion rate of e-commerce users from browsing the page to completing the purchase, we can find out the places that need to be optimized at each level, so as to improve the conversion rate and ultimately improve the sales performance.

AIDMA model is often used in brand marketing, and its main process is attention → interest → desire → memory → action. Commonly known as grass planting mode.

By analyzing the information of consumers' behavior transformation from contact information to final purchase, we can test whether the marketing means of brands or beautiful things are effective.

1. Funnel diagram analysis is a method to analyze things with a funnel-like framework. It can help our business process to make the most intuitive display.

2. Funnel diagram is a management analysis tool, which is suitable for relatively standardized and long-term business processes, and each process link involves more complex business processes.

3. Commonly used funnel chart analysis models include: e-commerce shopping funnel analysis model, AIDMA model, AARRR model, etc.