What is the division of food department, non-food department, fresh department and cooked food department in supermarkets?

Vegetable Dongpo Bian Xiao finishing, now most enterprises are positioning fresh in operation; The main purpose is to attract passengers. In order to achieve this goal, vegetables, fruits and pork will be used as stepping stones to open the door of customers, so a large number of vegetables and fruits will be promoted at low prices and a large number of pork will be promoted at negative gross profit, just to attract customers. Then, next, Bian Xiao sorted out and analyzed the division of business responsibilities of various departments of fresh supermarkets:

As a result, business is booming and gross profit is in a mess. Speaking of gross profit accounting, you will be sad, but you still have to do sales, you have to attract passengers, so you have to sacrifice gross profit. This is a typical fresh primary management behavior.

In fact, no one is aware of the true nature of freshness. I remember when I first entered this format in the 1990s, there was a rule in the industry that the promotion of the director of fresh food department must have the experience of meat courses, and the promotion of a store manager must also have the experience of the director of fresh food department. At first, I didn't understand why such a rigorous process was needed. Through my years of industry management, I gradually realized this industry regulation. As an enterprise, its responsibility itself is profit. If the enterprise is not profitable, it will wait for "crime".

Fresh management has such a point of view, positioning the specific functions of the fresh department:

Vegetable group: attract customers, gather customers, earn gross profit and make sales;

Meat group: guarantee gross profit and sales volume;

Aquatic products group: attract customers and earn gross profit;

Cooked food group: attract customers, gather customers, gross profit, sales;

Daily distribution group: attract customers, gather customers, make gross profit and make sales.

Then how can we attract customers, gather customers, earn gross profit and make sales? Without a complete plan, it is empty talk.

In the process of operation, our operators are required to have a balanced calculation scheme for the overall sales and gross profit during the fresh-keeping period, so as to attract customers, gather customers, earn gross profit and sell. As a qualified fresh person, I suggest not to market.

Judging from the development track of fresh-keeping operation of chain supermarkets in China in recent years, the main reasons for the shortage of fresh-keeping operation are: insufficient fresh-keeping operation area; Sales and profitability are not strong; The management and training system is not perfect. Therefore, the expected effect of gathering customers and making profits of fresh food business has not been effectively displayed, which directly leads to the failure of chain supermarkets to reap corresponding returns.

If you attract customers and earn money, what kind of situation will it bring to the supermarket operation? Fresh food has become a source of profit. Everyone wants to do something new. Fresh employees get high salaries, other projects are more free to operate, and the competition in stores is more intense ... So fresh operation must first change the concept of "no need to make money".

The classification of fresh food should be refined, and each category and item has its own characteristics. We need to study each item separately and formulate corresponding business strategies, such as pork and fruit. The focus of pork is segmentation technology and price strategy. Reasonable segmentation technology can generate sales of more than 1 1,000 yuan per pig, and reasonable price strategy can reduce the loss by 80% and deepen the development of some commodities. The emphasis of fruit is on purchasing, display and marketing skills. Purchasing can reduce costs and control quality, thus increasing profits by more than 8%. Beautiful display and active marketing can increase sales by more than 15%.

Fresh managers should know that the price increase of most fresh products from the purchase cost to the market price is above 50%, even higher than that of non-food high-margin goods. As long as we place a reasonable order, we don't need to pay attention to the loss at all. In our practice, it shows that our daily inventory of pork, vegetables, live aquatic products and other items can be cleared, and the commodity turnover is reasonable, which makes our orders more reasonable, accounting more intuitive, and the integration of employees will be greatly improved.

I. Fruit and vegetables group

Vegetables are the daily necessities of ordinary people, and their prices directly affect consumers' shopping mood, so this category must maintain a low-price image, and at least 30% of the goods must maintain an absolute price advantage (this is compared with the prices of competitors in the same format);

Development of deep-processed goods: the variety of clean vegetables and side dishes should be enriched, and the quality should be guaranteed at the same time. The development of clean vegetables and side dishes should be differentiated to earn profits.

At present, the fresh market of many supermarkets is a subject worth thinking about; Adhere to the daily inventory clearing activities of pork, vegetables, running water products and other items every day to enhance the customer attraction at night.

Followed by fruit management; For fruit management, we must grasp the bulk sales of goods suitable for the season, and other goods should be well stocked, and the price of goods in the season should be flat.

Whole grains; Grain is a very sensitive commodity. Rice must be sold with low or zero gross profit in operation, and seasonal miscellaneous grains should also be priced with low gross profit. Others can be priced at around 20%.

North-South dry goods; Generally, the price increase of some sensitive commodities should not be too high, and others can be set at around 20%.

There are not many other categories such as dried fruits and preserves, and supermarkets are self-operated. Since the discount rate of the joint venture is fixed, the higher the sales volume, the higher the profit. Therefore, we must give sufficient support to these two types of joint ventures.

Second, the meat group

The gross profit of meat and poultry should be higher than the average gross profit of fresh food, and most of our businesses can only achieve a few points or negative gross profit, I think.

1, salary increase and performance reward are the most effective.

2. Knife skills are very important.

3, let the knife hand have the consciousness of doing business by himself,

4. Track sales personally every day. Let a good knife master become a shop patrol master, go to various shops to teach segmentation technology, improve the output rate of each pig, and bring out the knife team.

Quality and service are also important. When choosing a better pig to make the quality more stable and secure, even if the price is close to the market, customers will come to the supermarket to buy, build a brand image with quality and knife service, and take quality as the direction of fresh development. At the same time, do a good job in cleaning vegetables and side dishes to improve the added value of goods.

Three. Fishery section

Aquatic products group mainly deals in fresh aquatic products, chilled aquatic products and frozen aquatic products, featuring differentiated management. Some aquatic products cannot be operated in the farmers' market due to the limitation of preservation conditions, which is the best starting point for the differentiation between supermarkets and farmers' markets. Customers will subconsciously think of your supermarket when they want to buy it, and remember to provide good service at the same time.

Fourth, the cooked food part.

Generally, small and medium-sized enterprises are mainly outsourced, requiring rich varieties and hygiene.

-Pasta products are diverse in variety and complete in taste;

-Cooked food products are rich in flavor and can better adapt to local dietary tastes. At the same time, there must be local specialty products to meet the needs of customers with different tastes;

—— The variety of bakeries should be rich, and the atmosphere of on-site sales must be created, and the lighting effect should be appropriate.

-No matter cakes, bread or cooked food, they should be full of color, fragrance and taste, which is also the standard for customers to choose whether to buy or not.

-Last but not least, emphasize hygiene (environmental hygiene, employee hygiene, commodity hygiene). Cooked food products are directly imported goods, and consumers pay great attention to food safety. Even a little unsanitary place may cause customers to give up buying.

Verb (abbreviation of verb) Japanese matching group

Japanese distribution group mainly deals in: eggs, milk, frozen ice products and frozen food.

The price of eggs is very sensitive in the consciousness of ordinary people, so eggs basically don't want to make much money. The price must be the lowest in the market, as a low-priced image commodity in the supermarket. And should be displayed in large quantities.

All fresh primary products (fruits and vegetables, poultry meat and aquatic products, etc. ) cannot avoid the problem of commodity procurement environment and its preservation and distribution. Large-scale chain fresh-keeping operation should form an effective "link" with the production, processing and circulation of agricultural products in the upstream of fresh-keeping supply chain, which is also the fundamental problem of the connection between "vegetable basket project" and supermarket fresh-keeping operation.

Among them, the combination of production and marketing is one of the keys, and the planning of fresh logistics distribution and the timely construction of fresh processing and distribution center are the second key. Due to the particularity of fresh products, the management requirements of fresh products are much higher than that of normal temperature logistics distribution, and the business is much more complicated. The breakthrough of key issues will effectively improve the purchasing environment of agricultural products in the fresh-keeping operation of supermarkets.

When the management, operation and distribution centered on the internal management of supermarket fresh-keeping operation are improved, the sales and profit potential of fresh-keeping operation will be effectively improved. However, in the "competition competition" of fresh food operation in the future, how to further reduce the cost and improve the comprehensive gross profit margin from the limited supermarket fresh food operation and related sales will be a deep-seated management problem faced by fresh food operators. In order to seek the long-term strategic return of fresh-keeping management, we must seek solutions from the fresh-keeping supply chain management.