Zhang Zutong, the new chairman of Shenlong Automobile, pressed the "restart button". Is competition for posts a disguised form of layoffs?

When Renault announced its withdrawal from the China market, someone asked, who will be the next to withdraw? Everyone's answer is still relatively consistent, and everyone thinks that Shenlong car is possible.

"Car Ring Jihua" learned that Shenlong Automobile recently restarted employee competition, this time targeting front-line employees, involving more than 5,000 employees. Relevant persons from various departments of Shenlong Automobile said that more than 30% of employees will be laid off.

According to the internal competitive recruitment documents circulated on the Internet, the company was "listed" on May 8, which determined the number of positions needed by the company; Make a "list" on May 15, that is, identify on-the-job employees and off-the-job employees.

According to the document, the competitive recruitment method adopts a partial combination of six evaluation tools, and employees who leave the post can choose to terminate the labor contract, stop work or transfer to the Chengdu factory.

If you don't accept the above three options, you can wait until June+10, 5438 for the personnel department to issue a new policy.

"Through competition, the employees who stayed were relatively older, and the young and capable employees left. Many employees chose to go to Dongfeng Honda. " An internal employee of Shenlong said.

It is not surprising that Shenlong Automobile laid off employees. In fact, the development of Shenlong automobile in recent years has not been smooth.

Shenlong Company is one of the earliest joint venture car companies in China. In 20 15, it set an annual sales record of 704,800 vehicles, but since then, the sales volume has been declining.

The data shows that in 20 18, the total annual sales volume of Shenlong automobile was 253,400, down 31.88% year-on-year; In 20 19, the sales volume of Shenlong automobile was 1 1.4 million, down 55% year-on-year, with a loss of nearly 4 billion yuan.

The epidemic in May 438+0-February this year seriously affected the production and operation of enterprises, of which only 264 new cars were produced in March and only 1956 were sold in that month. The cumulative sales volume in the first quarter was 6385, down 8 1.58% year-on-year.

It has become one of the largest car companies in China.

According to the plan, the annual sales target of Shenlong Automobile in 2020-202 1 year needs to reach 250,000 vehicles. Now, judging from the sales in the first quarter, it is obvious that this goal will be dashed again.

Of course, the shareholders of both parties have not given up on Shenlong Automobile, and have been seeking for redemption. On the eve of Chengdu Auto Show last year, Shenlong Automobile announced the "Yuan" revival plan. The goal is to restore the overall sales volume to 400,000 vehicles, return the whole value chain to a healthy development track, and realize the Shenlong revival through the efforts of three stages: "nourishing yuan", "consolidating yuan" and "expanding yuan".

However, the high inventory, frequent withdrawal of dealers, serious damage to brand power and product power, coupled with the rise of independent brands and the decline in prices of Japanese and German brands, the shelter of Shenlong Automobile will be further reduced, and the Shenlong revival plan will be difficult.

Some people have analyzed the current situation of Shenlong automobile: slow product update, castration when entering the domestic market, and ignorance of the domestic market have restricted the development of Shenlong automobile.

There is neither the public relations and marketing ability of German cars, nor the quality control of Japanese cars, nor the super cost performance of independent brands. Except that the chassis is slightly better than competing products at the same level, it can be said that Shenlong Automobile has no bright spot in the domestic market.

Say a few more words

On the afternoon of May 8, Shenlong Automobile held its second operation meeting in 2020. Shenlong Automobile has completed the adjustment of its new head, and Zhang Zutong, member of the Standing Committee of the Party Committee and deputy general manager of Dongfeng Motor Group Co., Ltd., will also serve as the chairman of Shenlong Company.

At this working meeting, Zhang Zutong emphasized that every cadre of DPCA should press the "restart button" and "accelerate button" after the meeting, take immediate action and make rapid changes.

According to the contents of the meeting, Shenlong Company will focus on three tasks in the next stage: promotion, increasing income and reducing expenses for all staff, and improving quality, and "pay close attention to implementation, act quickly, and reverse the difficult situation as soon as possible".

As a legal brand, Dongfeng Renault has become history. After this adjustment, can DPCA return to the expected track? "Wheel Talk" will continue to pay attention.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.