What is included in the training of shopping guides?

1. The professional fun of shopping guide sales

Most bosses ignore the training of employees’ professional fun and think that clothing sales is a simple profession. Whether it will sell or not depends entirely on personal hobbies and interests. And because in order to reduce personnel costs, they are usually reluctant to spend tuition fees to send shopping guides out for training. With lower wages, it is usually difficult to recruit suitable candidates to be shopping guides. When faced with shopping guides who are hired to make money and eat, the first step in training should be to cultivate professional fun

Professional fun is mainly to guide the shopping guide on how to discover the fun points of sales in the sales process, as well as the future career of the shopping guide. Growth dreams inspire. The fun points of selling include the natural sense of achievement of closing a sale, the sense of accomplishment of helping each customer achieve their wishes through sales communication, and the sense of achievement of styling works that improve the customer's image through clothing matching

These pleasures The cultivation of professional knowledge requires the inspiration of some professional knowledge, so that shopping guides can discover the professional joy that they have not discovered before, change the original mechanical work impression of going to and from get off work, and let shopping guides learn to enjoy the sales process

Such guidance helps shopping guides The staff themselves actively look for ways to close deals at work, which also makes the shopping guide feel fulfilled in the job; and the future planning and dream inspiration of the shopping guide profession can provide guidance and recommendations for career development directions for the shopping guide, allowing the shopping guide to feel fulfilled in their future work. to the importance of survival and development for one's own career. Only by making the shopping guide feel that he is working for himself can he be willing to cooperate with the boss to the greatest extent to complete some different work goals

2. Consumer culture

Because most of the clothing During their growth experience, shopping guides have a relatively basic understanding of clothing consumption patterns. They believe that clothing demand is the purchase demand for goods, and they have little understanding of the psychological pursuits behind clothing products and the motivations for clothing needs. It is not difficult to understand why many customers do not believe the recommendations and words of shopping guides

Consumer culture includes the target customer’s age and clothing consumption needs, the target customer’s occupation and clothing needs, the target customer’s temperament style and Analysis of purchasing patterns of various target consumer groups such as consumer demand, target customer lifestyle and consumption needs. Let shopping guides fundamentally understand the different consumption motivations of customers, and more appropriately control the key points of communication in the sales process. Such sales will gradually build customers' trust in shopping guides. As a result, shopping guides are more aware of the satisfaction brought by their profession

3. Basic knowledge of commodities

Basic knowledge of commodities can be completed through accumulation over time, rote memorization, and rigorous examinations. Many shopping guides know very little about the basic knowledge of products. Customers need to look for information when they ask. Time delay will miss sales opportunities

Basic knowledge of products includes the care and characteristics of various fabrics, clothing Plate characteristics, price, size selection, etc.

IV. Customer relationship handling

Reflect and respond to customers' questions quickly during the sales process, and create a harmonious atmosphere to promote customers Purchase, this kind of customer relationship psychology training is currently the most valued. Because this part is the most obvious to everyone, the shopping guide can feel it on the first day of working in the store. Therefore, this part of the content also has the most training and books

In the clothing sales process, customer relationship response cannot exist alone! That is to say, we will see that a shopping guide is very smooth when communicating with customers. Fusion can be described as eloquent, but in the end the customer still did not buy

Many shopping guides told me, "Customers now don't know what's wrong. They tried several sets but still didn't buy, no matter what I said." Buy, I really don’t understand what the current customers are thinking.” This is what a typical so-called senior shopping guide who has been in the industry for more than 5 years said Invalid.

Therefore, various changes in customer relationship management should be based on real customer needs to be effective

5. Clothing matching technology

Clothing matching technology has now been valued by many clothing operators. I just suffer from my average matching ability and my inability to summarize practical, simple and professional matching theories. Therefore, many current matching sales are usually in the opinion of the beholder and the wise. Most shopping guides match clothes for customers based on their own understanding of matching. A matching that suits customers can encourage them to make joint purchases, while an unsuitable combination will encourage customers to buy nothing at all. Today's customers' personalized aesthetic phenomenon is becoming more and more prominent, especially for high-end clothing brands.

The three-step process of shopping guide:?

The first step:

Greet and receive customers warmly and thoughtfully, communicate with customers as soon as possible, show a professional image (neat uniforms, use Mandarin, introduce yourself), treat guests politely (smile, look, polite words), keep a certain distance (leave some space for customers and Time), taking into account the customer's companion

Second step:

Communicate (negotiate) with the customer wholeheartedly, be confident in contacting the customer, observe the customer, pay attention to the customer, and care about the customer Be sincere and interest customers, be careful in product demonstrations, be patient when communicating with customers, grasp customers' curiosity, make good use of customers' herd mentality, be careful when dealing with objections, and be normal about customers' purchasing decisions

Step Three:

Promote purchase. Spot the timing of the transaction, skillfully facilitate the purchase, test and inspect the goods, issue orders and assist with payment, greet customers, and make return visits

Tough character, rich knowledge and service-oriented spirit are the keys to success. Three basic qualities necessary for a shopping guide