How do enterprises classify the market?

"Chang Song Organization System" Toolkit-Help business owners easily solve salary and performance management problems! (1) The meaning of market classification refers to the comprehensive investigation of various markets by enterprises from the perspectives of market resources, human resources conditions, customer effects and marketing costs, and the differentiation and classification of markets. (2) The necessity of market classification 1. Different market potentials are different. 2. Different markets have different marketing requirements. The limited resources of the company can't cover everything in the market, but step by step. (3) The market classification value is 1. The basis for the establishment of market institutions (units); 2. The basis for the sales terminal to make the target plan; 3. Design the war zone map (target decomposition) to provide the basis. (IV) Technical Points Four conditions for examining whether the market has potential: 1. Talent: Is it difficult to recruit and easy to train talents? 2. Resources: What are the customer resources and market potential? 3. Customer effect: whether linkage can be formed, whether it can be radiated to other regions, and whether customer development is sustainable. 3. Marketing cost: the level of enterprise's own marketing cost and customer's purchase cost. The first subsidiaries of Chang Song Consulting are Guangzhou, Hangzhou and Beijing. The core reason is that these three cities meet the four conditions of talent, resources, customer acquisition effect and marketing cost at the same time, which can produce rapid performance, drive and influence the surrounding outlet market. (5) Market type 1. Gold standard market-the main market for profit. 2. Blue Label Market-Future Market. 3. Green label market-integrating resource market. 4. Yellow label market-publicity and trading market. 5. Black Label Market-Avoid the market. Chang Song's consulting point of view: Chang Song's marketing system category-establishing scientific marketing plan, marketing brand, etc. The secret weapon to improve customer loyalty!