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Cctv common sense
China CCTV is the national television station in People's Republic of China (PRC). May 1 0958 pilot broadcast, officially broadcast on September 2.
Formerly known as Beijing TV Station, 1 May 19781was renamed CCTV. CCTV is an important news media organization in China, an important mouthpiece of the Party and the people, an important ideological and cultural position in China and one of the most competitive mainstream media in China today. It has many functions such as news dissemination, social education, cultural entertainment and information service. It is the main channel for the national public to obtain information, and it is also an important window for China to understand the world and the world to understand China, and its international influence is increasing day by day.
CCTV is now a national deputy ministerial-level institution, with 16 deputy bureau-level centers (rooms), including office, editor-in-chief room, personnel office, finance room, government party committee, news program center, overseas program center, social education program center, literary program center, advertising economic information center, sports program center, youth program center, network communication center, science and technology management office, science and technology production center and so on. 3 directly affiliated units, including supervision office, audit bureau and China TV newspaper office; And the new site construction engineering office (temporary organization). The units directly under CCTV are: China TV Drama Production Center, established in 10/983, 10, 18, which is a national professional TV drama production institution; Central News Documentary Studio (CCTV New Film Studio Center), assigned by 1993, shoots and produces documentaries for Taiwan Province and undertakes program production; 1995 assigned Beijing Science and Education Film Studio (CCTV Science and Education Film Production Center) to shoot science and education films and undertake the production of Taiwan Province programs and cartoons; China International Television Corporation, established in 1984, is a wholly-owned company of CCTV, and its business includes film and television production, program sales, network communication, advertising marketing, tourism development, market research and industrial development. Central Satellite TV Communication Center, established in 1995, is responsible for satellite scrambled TV operation; Central Digital TV Media Co., Ltd., established in 2003, is responsible for the operation of the central digital pay TV platform and the market-oriented operation of CCTV pay TV channels; China Philharmonic Orchestra, joined in 2004, is a first-class orchestra in China.
In addition, CCTV has a CCTV international website, China TV news, and publications such as TV research and modern TV technology, which are publicly distributed to the whole country. It has the largest audio-visual archive of radio, film and television in China (jointly built with the State Administration of Radio, Film and Television). At present, CCTV has initially formed a diversified business pattern of multimedia publicity, advertising management and industrial expansion with TV communication as the main business and film, Internet, newspapers, magazines and audio-visual publishing as the support.
1. Publicity status: China CCTV now has 6 sets of open-air TV programs/kloc-0, and has launched a pilot channel of HDTV. 16 Open channels include comprehensive channel, economic channel, variety channel, Chinese international channel, sports channel, movie channel, children's military and agricultural channel, TV series channel, English international channel, science and education channel, drama channel, social and legal channel, news channel, children's channel, music channel and Spanish French channel, covering almost all fields of social life.
At the same time, 12 digital TV pay channels and 28 network TV channels have been opened. The paid items of digital TV include Fengyun Football, First Theater, Fengyun Theater, World Geography, Fengyun Music, Nostalgic Classics, Golf, Tennis, CCTV- Entertainment, CCTV- Opera, CCTV Boutique, National Defense and Military, and Women's Fashion.
Network TV channels include news, CCTV attention, records, tourism, history, English, acrobatics, TV series, variety shows, cross talk, meteorology, science and technology, food, sketches, music, sports, life, animation kingdom, fashion, Beijing opera, children, economy, legal system, education, games, dramas, magic, people and so on. In recent years, CCTV has closely focused on the overall work of the party and the state, and organized a series of major publicity and reporting activities such as the 50th anniversary of the National Day 1999 and the return of Macao in accordance with the deployment of Publicity Department of the Communist Party of China and the State Administration of Radio, Film and Television. Welcome the new millennium and the 2000 Sydney Olympic Games; 200 1 Commemorating the 80th anniversary of the founding of the Party, Beijing's successful bid for the Olympic Games, APEC Shanghai Conference, China's soccer qualifying, and China's entry into the WTO; 2002 16th CPC National Congress and Busan Asian Games; In 2003, the Iraqi war, climbing Mount Everest, fighting SARS, and Shenzhou 5 manned space flight; The centenary birthday of * * * in 2004, the Athens Olympic Games, the 55th anniversary of the founding of New China, the 5th anniversary of Macao's return to China, Scientific Outlook on Development in 2005, commemorating the 60th anniversary of China people's War of Resistance against Japanese Aggression and the victory of the world anti-fascist war, * * * and Daqing in Xinjiang Autonomous Region, the "Shenzhou VI" flight, the "10th National Games" and so on.
In these major reporting activities, CCTV adhered to the correct direction of public opinion and organized and produced TV programs with distinctive themes and outstanding features, which aroused strong repercussions among TV viewers and gave full play to the main role of national TV stations. CCTV has nearly 400,000 hours of program resources.
The total broadcast time was 230,248 hours, with an average of 63 1 hour per day (including North American Great Wall platform programs, pay channels and high-definition program channels); The proportion of self-made programs reached 73. 9%。
Since 1999, in the face of the competition in the domestic TV market and the continuous penetration of overseas TV media, CCTV has persisted in promoting the propaganda reform of "channel specialization, column personalization and program quality" and successfully completed the layout of professional channels. In 2005, CCTV began to implement the strategy of "branding" after "specialization", which greatly promoted the production of programs and the construction of channels themselves, and achieved initial results.
In terms of channel construction, 1999 opened a TV series channel; In 2000, the International English Channel was launched; 200 1, opening science and education channels and drama channels; In 2002, the Western Channel was launched; In 2003, news channels and children's channels were opened; In 2004, a music channel and a Spanish-French channel were opened, and the western channel was replaced by a social and legal channel. At the same time, by integrating channel resources, highlighting the characteristics of professional channels, adjusting the channel structure, constantly improving and modifying each set of programs, and strengthening unified packaging and arrangement, the comprehensive channels and professional channels led by the first set of program comprehensive channels are increasingly complete, and the characteristics of professional channels are increasingly prominent, supporting and complementing each other, covering domestic and international frequencies.
2. What's wrong with CCTV?
Retail is a service industry, its customers are buyers, the media is also a service industry, and its customers are audiences.
The media service industry also needs service standards. Your CCTV broadcast the World Cup that attracted worldwide attention, and there are serious problems in the service processes and standards of its commentators and hosts (the processes and standards of hosting and explaining). The problem is that the service process is not perfect, and there should be an audit process from on-site explanation to signal transmission. Even if it is a one-minute delay, you can switch to another commentator to supplement and replace his explanation to avoid inconsistency. Secondly, there is something wrong with the service standard. If CCTV has clear service standards for the explanations and comments of sports program hosts and commentators, such as howling should not exceed decibels, praising or criticizing a team should not exceed a certain limit, and even setting some service taboos, the Huang Jianxiang incident can certainly be avoided. If CCTV does not adjust and improve its service standards, I believe the same incident will happen again in the future.
3. How can CCTV avoid similar incidents? The Huang Jianxiang incident actually includes five problems, which exposed five problems of CCTV as a media service provider. One is the service strategy, whether it is the mission and goal of CCTV to serve the audience and fans well (advertisers may be valued while fans are ignored), and the other is the service process, whether there are enough people to provide information, psychological and emotional services for front-line commentators; The third is the standard of service, which is what I just said. Since the smile stipulates that eight teeth are exposed, it should also stipulate a little more sand decibels; The fourth is a service evaluation problem. There are timely evaluations now, but without prior and in-process evaluations, you can't control the process or change the results. Fifth, the learning and growth of service. A commentator like Huang Jianxiang must have not received enough training and study, learned the standard of service, and learned the ability to control the field and emotions at critical moments. If all this is done, I believe CCTV will not have a service accident similar to the Huang Jianxiang incident again.
3. Can you give me a text of CCTV's life coup?
Furniture becomes new 1, wiping furniture such as tables and chairs with a cloth soaked with milk can not only remove its dirt, but also make the furniture as bright as new.
2. Adding 1/4 vinegar to half a cup of clean water and wiping the wooden furniture with a soft cloth dipped in this solution can make the furniture glow again. 3. Wooden furniture will lose its original luster if it is used for a long time.
In this regard, you can soak a large cup of strong tea, let it cool, and put a soft cloth in it to scrub the furniture. Generally, two or three times of wiping can restore the original appearance of furniture. Furniture scratch elimination method If the paint surface of the furniture has scratches and does not touch the wood under the paint surface, you can apply crayons or pigments with the same color as the furniture to the wound surface of the furniture to cover the exposed background color, and then apply a thin layer of transparent nail polish.
The design method of furniture display often requires people to make great efforts to place furniture when they move into a new house, which makes them uncomfortable and unhappy, and sometimes even rubs off the paint on the surface of furniture. In this case, you can measure the living room area first, then reduce it and draw it on paper.
Then reduce the furniture in the same proportion, draw it on cardboard, and cut it off one by one. Finally, put the cut furniture paper on the living room map repeatedly, and choose the best position, saving time and effort.
Anti-cracking method of furniture Nail the wooden furniture to avoid the part with straight wood grain at the end of the wood to avoid wood splitting. Wax Drops on Furniture Paint by Eliminating Wax Traces. Never scrape with a sharp knife or nail. When the light is good during the day, hold your hands tightly with plastic sheets, lean forward, slowly scrape wax oil from the front of your body and wipe it with a fine cloth.
Furniture burn mark elimination method Burning products such as cigarette butts, soot or unlit matches sometimes leave burn marks on furniture paint. If only the paint surface is burnt, you can wrap a layer of fine-grained hard cloth on the toothpick, gently wipe the traces, and then apply a thin layer of wax to remove the burnt marks.
If the wood under the paint is burnt, there is nothing this method can do. The method of eliminating water stains on furniture drops on furniture. If it is not dried immediately, water stains will appear.
In this regard, you can cover the imprint with a wet cloth, and then press the wet cloth carefully with an electric iron several times. When heated, the imprint will disappear due to moisture evaporation. Three ways to eliminate hot marks on furniture cups and plates containing hot water and soup are placed directly on the paint surface of furniture, sometimes leaving a circle of white hot marks.
Generally, kerosene, alcohol, toilet water or strong tea water can be wiped with a wet rag. If the burn marks are too deep, soak the towel in warm water and wring it out, drop a little ammonia water, then rub the towel with your palm to cover it with ammonia water, then pat the burn marks gently and quickly with your palm, and finally apply a layer of wax.
In this way, the heat mark can be eliminated. Rub the burn lightly with iodine, or apply a layer of vaseline oil, and then wipe it with a rag every two days. Can eliminate burns.
Deodorization method of urinal in domestic toilet Put a toy ball with a diameter of about 14 cm in the urinal, which can prevent the odor from rising and overflowing, and has a good effect. 300 grams of flour, 50 grams of refined salt and 50 grams of gypsum powder for household carpet washing are mixed into paste with water, and then a little white wine is added. After heating and mixing in the furnace, it is cooled to a dry state, then sprinkled on the dirty part of the carpet, and then wiped with a brush or flannel until the dry paste becomes powder, and the carpet is clean. Then use a vacuum cleaner to remove the powder residue, and the carpet will be clean.
The household thermostat measures the maximum diameter of the flat-bottom aluminum pot or kettle. A metal ring is added to the flat-bottom rice cooker with a gap of 5 mm (the diameter of the metal ring is slightly larger than the maximum diameter of the kettle 1 cm), and the height of the metal ring is 3~5 cm. When cooking, the rice cooker is placed in a metal ring.
In this way, the high-temperature gas during gas combustion can not only heat the bottom of the pot, but also be forced to rise along the wall of the pot, so that the heat can be fully utilized. According to the test, it can save about 8% gasoline.
Household all-purpose glue is taken from below and squeezed from above. Although the back cover is tight, it will often be blocked by solidified glue because of holes next time, so it is difficult to squeeze out the glue again. For example, take the glue off the pipe end and roll it up after use, so that the glue will not solidify, which will be very good for future use. Watering flowers when no one is at home is like going on a business trip for ten and a half days, and no one is watering flowers at home.
At this time, you can fill the plastic bag with water, punch a small hole in the bottom of the bag with a needle and put it in a flowerpot. Small holes are connected to the soil, and water will slowly leak out to wet the soil. The size of the hole needs to be controlled to avoid water leakage too fast.
Or put a vessel filled with cold water next to the flowerpot, find a wide cloth strip with good water absorption, put one end in the vessel water and the other end in the flowerpot soil, so that the soil can be kept moist for about half a month and the flowers will not die. Simple antenna If your TV is not equipped with an indoor antenna, you can connect one end of the waste lamp tube to the antenna behind the TV instead of the other end. You can put the lamp horizontally and vertically, and adjust the lamp until the screen image is clear.
There is a wonderful way to reduce frosting in the refrigerator. After the freezing chamber is thawed and dried, a layer of edible oil is evenly coated on the inner and outer walls of the freezing chamber, which can keep the freezing chamber from frosting for about 4 months. Reduce the noise of the refrigerator. Refrigerators are often accompanied by noise, and noise at night will affect people's sleep.
It can be eliminated by the following methods: 30 minutes before going to bed, open the door, turn the thermostat knob to a position close to the strong cold point, such as about 2℃, and then close the refrigerator door. Before going to bed, open the refrigerator door again, turn the thermostat knob from the original strong cold point to the weak cold point, such as about 8℃, and then close the door. At this time, the refrigeration compressor should stop running.
After two temperature adjustments, the thermostat in the refrigerator changed from low temperature (about 2℃ in the cold storage area) to high temperature (about 8℃ in the cold storage area) with an interval of about 1 hour, and then restarted from the stopped state to the running state. In such a quiet environment for a long time, ordinary people can fall asleep, even if the refrigeration compressor is restarted, its influence is relatively reduced.
4. Introduce Dong Qing hosted by CCTV.
Name: Dong Qing Gender: Female height: 168cm Dong Qing, a girl coming from spring, is as pure and beautiful as the gentle wind in March, full of elegance and nobility.
The introverted temperament gave her a relaxed atmosphere and composure, and also gave her a beauty that accumulated calmness and self-confidence. College: TV presenter of Shanghai Theatre Academy, classical literature major of Chinese Department of East China Normal University in Shanghai, host of self-run programs such as Shanghai Grand Theatre, Travel Notes of New Shanghai, Starting from the Stars and Kissing Hundred People on Shanghai Satellite TV; He used to be the host of the literature and art department of Shanghai Oriental TV Station, and hosted dozens of large-scale variety shows such as "The Last Romance" and "Meet Saturday". In June, 2000, he was named "Top Ten Cultural Newcomers in the Third Shanghai" and "Shanghai New Long March Assaulter". 200 1 won the "golden microphone" award for the host of the fifth national radio and television program; The professional thesis "On the Auditory Art of Talk Show Hosts" won the second prize of the 10th Excellent Broadcasting Hosting Thesis of Broadcasting Research Committee of China Radio and Television Society; Hosting work "Audio-visual Sky" won the third prize of "Broadcasting and Hosting Works Award" of China Radio and Television Society in 1998. Excellent writing and English, with the ability of simultaneous English translation.
Dong Qing, graduated from TV Department of Shanghai Theatre Academy, majoring in program hosting. Its hosting style is fresh and generous, with rich cultural background and strong modernity.
Dong Qing is not only good at hosting various columns with distinctive styles, but also good at hosting large-scale parties. It was rated as "the most potential and favorite TV presenter in Shanghai" by people in Shanghai TV industry. 1996 to 1998, Dong Qing is the program host of Shanghai Oriental TV.
He has hosted The Last Romance, Meet Saturday and dozens of large variety shows. 1In June, 1998, he was transferred to the newly established Shanghai Satellite TV as the host of many self-managed programs with different styles, such as Audio-visual Sky, Shanghai Grand Theatre and Travel Notes of New Shanghai, which further demonstrated his professional quality and business ability.
At the beginning of 2000, Shanghai Satellite TV conducted a nationwide "My Favorite Shanghai Satellite TV Program" selection activity, and several programs hosted by her all entered the top ten. During more than two years from 1999 to 200 1, she also participated in hosting dozens of large-scale literary evenings, such as "Shanghai Celebrating the 50th Anniversary of the Founding of the People's Republic of China", "Shanghai 200 1 New Year Concert" and "Opening Ceremony and Concert of the Second Shanghai International Art Festival", which showed a high language level and on-site control ability.
From June, 5438 to February, 2000, he was named "Top Ten Cultural Newcomers in the Third Shanghai" and "Shanghai New Long March Breaker". Dong Qing, a girl coming from spring, is like the gentle wind in March, full of elegance and nobility in her pure beauty.
The introverted temperament gave her a relaxed atmosphere and composure, and also gave her a beauty that accumulated calmness and self-confidence. Dong Qing: From Jiaxing to "Spring Festival Evening"-CCTV Spring Festival Evening in 2005 was very good for Jiaxing audience.
Perhaps many people still don't know that Dong Qing, one of the hosts of this "New Year's Eve", is a girl who went out from Jiaxing. On February 26th, Dong Qing, who had just hosted the CCTV Lantern Festival, rushed to the Shanghai Concert Hall and won the title of "Best Hostess in 2004".
On the afternoon of the 27th, when she was resting at home in Shanghai, the reporter dialed her home phone. Dong Qing, a Shanghainese, traveled to Anhui with her parents. 1985 came to Jiaxing and finished her middle school studies in Jiaxing No.1 Middle School.
Jiaxing has become an unforgettable second hometown in her life. When Jiaxing No.1 Middle School celebrated its centenary the year before last, she was specially invited to return to her alma mater as a guest. 1993, Dong Qing entered Zhejiang Cable TV Station and began to set foot on the road of host.
Two years later, I went to Shanghai Oriental TV, then to Shanghai TV and then to CCTV. From 65438 to 2002, Dong Qing completed a leap in his life.
"For Dong Qing, every leap is a process of surpassing oneself." People familiar with Dong Qing say so.
Because every time she "takes off", it is the time when her works are generally recognized. From 65438 to 0993, Dong Qing volunteered to enter the newly established Zhejiang Cable TV Station and took the first step in the life of a host.
As Zhejiang Cable TV Station is in its infancy, Dong Qing not only hosts the program, but also writes, edits and even acts as a producer. "The work in Hangzhou made me familiar with and fell in love with the host work from the' layman' of TV."
In the meantime, a program hosted by Dong Qing won the first prize in China. Dong Qing's efforts have been appreciated by the leaders.
When she was generally optimistic, 1995, Shanghai Oriental TV Station recruited a host for the whole country, and Dong Qing decided to apply. As a result, she stood out among six or seven hundred competitors and entered Oriental TV, which started another point in the host's life. Second, heaven rewards diligence.
From 65438 to 0998, Dong Qing began to host Meet Saturday on Oriental TV. This mainland version of "Extraordinary Men and Women" quickly swept through Shencheng with its novel style and humorous typhoon, and Dong Qing immediately became a household name. In 2000, due to his outstanding work, Dong Qing won the honorary titles of "Top Ten Cultural Newcomers in the Third Shanghai" and "Shanghai New Long March Breaker".
When his career was booming, Dong Qing made a decision that surprised his friends: give up the golden column and join the fledgling Shanghai Satellite TV. Dong Qing, returning to zero, is down-to-earth and working hard at Shanghai Satellite TV.
In the meantime, the most striking thing is the "Shanghai-Sydney Two-way Transfer Concert" at the Lantern Festival in 2000. Dong Qing gave an all-English concert in Sydney.
This time, her good performance has been well received by the industry. Therefore, in 2000, she won the "golden microphone" award for the host of the fifth national radio and television program.
Just as Dong Qing was seeking a new breakthrough, he was invited by the upcoming folk program Charm 12 on CCTV Western Channel. Dong Qing flew between Beijing and Shanghai for nearly a year before making the decision to abandon Shanghai and float to Beijing. Whether to continue to take care of both sides, or to leave Shanghai, where she was born and raised, and go to a strange place to start over, Dong Qing made a decision in hesitation.
In late autumn of 2003, Dong Qing went north.
5. What are the records of CCTV in history?
National Television of the People's Republic of China.
Its predecessor was Beijing TV Station, which officially started broadcasting on September 2, 1958. 1 978 May1renamed CCTV.
At that time, CCTV had three programs. The first comprehensive plan is aimed at the whole country.
Including news programs, sports programs, special programs, service programs, educational programs, and literary programs, all kinds of programs have nearly 30 columns such as News Network, Window of Sports, All over the Motherland, Animal World and At Your Service. At the same time, a large number of TV dramas and feature films are broadcast.
The teaching program of the Central Radio and Television University, which is jointly organized by the Ministry of Education and the Ministry of Radio and Television, is also in the first set of programs. The second and third sets of comprehensive plans are aimed at Beijing.
Nowadays, the production and broadcasting of CCTV programs have made great progress.
6. Famous columns of CCTV news channel
What's on the news channel? 6 daily broadcast columns and 10 weekly broadcast columns. The six daily broadcast columns are news reception room, CCTV forum, daily international observation, social record, rule of law online and * * * attention.
10 weekly broadcast column introduction: digital observation, which lasts for 25 minutes and is broadcast every Saturday, is a talk show with the studio as the main body, with multiple roles such as host, reporter, expert and respondent. Mainly around the investigation report, the figures are interpreted, analyzed and exchanged.
Weekly quality report, 25 minutes long, broadcast every Sunday. Moderator Zhang pays attention to product quality, as well as people's quality of life, service quality, quality of life, consumption environment quality and business environment quality.
Voice, 25 minutes long, broadcast every Sunday. The proposals and suggestions of NPC deputies and CPPCC members at all levels presided over by Jing Yidan are important ways to promote legislative supervision and democratic consultation. As news resources, they also have broad development prospects.
Choose bills and proposals suitable for CCTV communication and TV performance, and make them into news topic programs. Face to Face, 35 minutes long, is broadcast every Saturday and Sunday.
This is a long interview program for news people launched by CCTV News Center. China Weekly is broadcast every Saturday for 45 minutes.
Comprehensively combing and reviewing the news of the week in China, the host is white, and the column will actively try a new way of co-hosting by male and female hosts. World Weekly, 45 minutes long, broadcast every Sunday.
Let the information and opinions from TV, newspapers and internet gather, contain and combine here, and convey as rich and diverse voices as possible with the help of multimedia expressions. Culture Weekly, 25 minutes long, broadcast every Sunday.
Focus on the hot spots of one-week culture, dig out the details of one-week culture, arouse the audience's cultural thinking, and lead the cultural trend rationally. Financial Weekly, 25 minutes long, broadcast every Sunday.
* * * A week's major financial news at home and abroad is divided into seven sections: a week's financial news review, expert comments, financial observation, financial figures, digital finance, media links, and tips for next week. Sports Weekly, broadcast on Sunday, is divided into noon edition and midnight edition, which are broadcast at 13:35 and 00:40 respectively.
Overseas Express is broadcast every Saturday for 25 minutes. The "Overseas Through Train" column aims to give full play to the resource advantages of CCTV reporters abroad. Through their observation, the audience can learn more about foreign society and culture while understanding current events with international influence.
BACKGROUND: Reviewing the history of world television development,1September 1928, the United States began television experiments, and1June 1980, the world's first cable news network (CNN) was launched. 1 936165438+10.2, the British Broadcasting Corporation (BBC) officially broadcast as World Television Birth Day,1997165438+/kloc-0.0/0.0, and the BBC launched 24. CCTV and China TV industry are the same age. It took 45 years from May 1 65438 to 2003, when a 24-hour news channel was launched. .
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