What are the steps for enterprises to implement e-commerce?

The process of establishing an enterprise website is very similar to the process of applying for the establishment of a company in reality: first, the domain name of the enterprise must be registered; Then choose the site (by choosing the network platform service provider) and the way (such as using virtual host or hosting mode) to start the website; The next step is to make the enterprise home page, provide corresponding functions on the website (such as adding user feedback forms, emails and other functions on the website), and publicize the enterprise and its products and services on the website.

② Carry out business application and organize marketing promotion.

If the enterprise's goal is to use its own website to carry out business activities and implement e-commerce, then it is necessary to establish an application system that can carry out business activities on the website. For example, a website selling goods needs to establish special information systems such as commodity retrieval, procurement, payment, order processing and customer service to replicate the physical shopping process.

In addition, it is necessary to carry out marketing promotion on the website to improve customers' awareness of the website brand. For example, log in to the enterprise website to enter the search engine, publish the product information of the enterprise, and publish the recruitment information.

③ Improve business operation steps and speed up enterprise informatization construction.

It doesn't mean that an enterprise can sell goods on the website if it has a website, even if it has built an e-commerce. The business process of the website is only an external manifestation. E-commerce is the electronization of the whole trade activity, and it is the whole process of applying electronic tools to production, sales, customer service and the whole supply chain of enterprises. The informatization level and application level of Chinese enterprises are generally low, which seriously restricts the development of e-commerce applications. Without perfect business informatization and rapid response business process, it can not meet the needs of fierce competition in modern society. This can be seen from HP's quick response ability when it completed the $20 million order of China Construction Bank. According to the price of similar machinery and equipment on the market at that time, HP did not have an advantage. However, through its own private enterprise network, it directly negotiated with the US headquarters and its product line directors to solve the supply problem, and other engineers urgently convened internally studied and combined the non-standard configuration equipment, which enabled HP to quickly and successfully provide the equipment part of the entire contract list. How can you be dissatisfied with such a fast service? Secondly, HP attaches great importance to financial customers. When the security issue was put on the agenda, Hewlett-Packard Company urgently called HP network security experts working in all parts of the United States to Beijing. Some of them were on vacation and received tasks from the mail to start work. From the project establishment in April to the installation at the end of June, in one month, tens of thousands of engineers traveled all over China in more than 3,000 locations. The success of Hewlett-Packard Company is inseparable from its flexible, fast and accurate internal business processes. Therefore, while developing e-commerce, enterprises must pay attention to improving business operation steps and speeding up enterprise information construction.