I heard that the management of Coca-Cola Company is very famous, especially the 101 system. What does the 101 system refer to?

The Coca-Cola 101 system means that the Coca-Cola bottling plant finds a wholesaler as a partner in a certain area (usually a town). The wholesaler is responsible for the distribution of Coca-Cola products in the area and earns a certain amount of money. Delivery fee. The Coca-Cola Bottling Factory is responsible for dispatching salesmen to promote business in the area, and both parties perform their respective duties and develop together.

Extended information:

Tips

Curved bottle

Coca-Cola’s booming development and great success has attracted competitors to follow suit. . They slightly modified the name and logo of Coca-Cola and put it on the bottle. For a time, Koka-Kola, Koca-Nola, Koke and other products mushroomed in the market. Faced with a large number of counterfeit products, the Coca-Cola Company cooperated with bottlers and required bottle manufacturers to submit new bottle design proposals. The design must be unique, and Coca-Cola can be identified by touch even in the dark, or even if it is broken on the ground. The fragments can also be identified at a glance.

Reference: Baidu Encyclopedia-Coca-Cola