Job responsibilities of sales supervisor

Job responsibilities of sales supervision 1

Sales supervision: cooperate with the store manager to do a good job in the sales of various commodities of this product and the overall management of personnel, services and environment, guide sales and services, decompose, convey and complete sales targets; Handle customer complaints and manage on-site behavior norms.

Positioning function

1. Solve practical problems in the front line of sales and supervise the work of relevant personnel;

2. The bridge between the sales terminal and the company: convey the company's relevant information and policies, and feed back relevant information to the company in time;

3. Supervisors and examiners of the company's marketing plan and policy implementation, and maintenance and promotion of brand image.

Basic quality

1. Serious and responsible working attitude;

2. Have basic knowledge of decoration;

3. Have good organizational and communication skills, language expression skills, writing organization skills and observation skills;

4. Be familiar with chain monopoly management, basic knowledge of products and basic knowledge of shop operation;

5. Have certain training ability;

6. Working principles: quickness, accuracy, confidentiality and seeking truth from facts.

Work content

Operation management

1. Start a series of work;

2, daily guidance (goods guidance, display guidance, service guidance, shop patrol support), and make a summary;

3. Supervision, construction and promotion of monopoly VI image;

4. Establish the confidence of shop assistants and agents for the support of stores (including agents) and guide the standardized operation;

5. Accept complaints from customers and agents in time, deal with them seriously and give timely feedback;

6. Evaluate the profit and loss rate of each store and franchise store on a monthly basis, and put forward reasonable suggestions.

establishment and management

establishment and management of store information (store status, counters, excellent franchise stores and agent files);

1. Evaluate the reputation of the agent;

2. Analyze the target market (competitive brands, fashion trends, consumer groups) regularly, and feed it back to the company in time and file it, so as to gain the initiative of market decision-making;

3. Guide all stores and franchisees to establish customer information and files.

assessment work

1. Conduct training for managers, salesmen and marketers of various stores and counters;

2. Training, supervision and assessment for managers and shopping guides of self-operated stores;

3. Cooperate with regional and national training;

4. supervise and assess the work of grass-roots managers and shop staff in each market, and file in time.

inspection work

1. inspect the business circle, popularity, framework structure and consumption capacity of the area where the store is located;

2. Investigate the economic strength, credibility, management ability and business experience of the agent;

3. Assist in the development of new regional markets, and put forward ideas and suggestions for the next step.

Promotional activities

include the management of new listing, single product promotion, holidays, celebrations, price reduction of old models, special sales at the end of the season, unsalable products, etc.:

1. Select and estimate the specific activities proposed in the plan and put forward reasonable suggestions;

2. Track the production progress of promotional materials and the distribution of promotional goods, and strengthen the communication between departments;

3. Guide stores and agents to replenish the supply of goods reasonably and follow up the distribution of promotional materials to ensure that the activities can be fully carried out;

4. Do a good job in promoting pop, displaying goods and guiding atmosphere in stores and agents;

5. urge all stores and agents to report various data in time, including inventory and sales, and make statistical analysis;

6. Information feedback and summary of promotional activities.

Work authority

1. Have the right to guide the matters related to the exclusive store; 2. Have the right to suggest the adjustment of personnel in specialty stores;

3. Have the right to supervise and examine specialty stores and agents;

4. Have the right to supervise and examine the shop assistants at the grass-roots level.

assessment criteria

1. timeliness and completeness of market information feedback;

2, business ability and proficiency;

3. The profitability of the stores in the area under management;

4. The business ability of shop assistants in the area under their control;

5. The ratio of work enthusiasm to efficiency;

6. Information feedback from the shops that have been supervised;

7. Self-assessment of supervisors combined with administrative assessment.

working standards

preliminary preparation

(1). Follow up the sketch design of the project, determine the drawing time and follow up for confirmation:

1. Learn the basic information (contact information, address, opening time, etc.) of the opening store in detail from the analysis report of the development staff, and the franchise store also needs to know its funds, reputation, discount rate and so on.

2. Formulate the Countdown Table for Opening, submit it to relevant departments (planning department, logistics, etc.), and follow up the progress of engineering drawings (shop floor plan, shop elevation and display elevation, etc.);

(2) Follow-up matters after drawing:

1. Review all kinds of drawings, and urge to customize the display shelves and opening materials and promotional materials after confirmation;

2. urge customers to carry out decoration according to the confirmation (only for franchised stores);

3. Cooperate with the planning department to formulate the new store opening promotion plan (franchisees need to negotiate with the agent);

1) consider implementing the current company's ongoing promotion plan for the store;

2), according to the local consumption characteristics and consumption habits and other factors to modify or formulate the promotion plan;

3) Pay attention to the promotion plans of competitive brands in the regional market, and the opening promotion plan should be targeted at

(opening advertisements, banners, shows, etc.).

(3) Follow-up of payment (for franchisees only):

1. Confirm the franchise fee and contract deposit;

2. Payment for goods:

1. Distribution of goods according to the shop area;

2), refer to the provisions of the contract;

3), others;

remarks: estimate all kinds of expenses in time, and urge to remit money before delivery.

(4) Follow-up distribution:

1. Confirmation of all kinds of documents (distribution ratio, amount, weight specifications and other related documents);

2. Provide specific delivery address to relevant departments;

3. Determine the delivery route and time, and understand the transportation cycle;

4. Fax all kinds of consignment notes to the person in charge of the opening store (self-operated store manager or agent), and follow up the situation in place;

5. confirm the departure date, arrange the itinerary in advance and inform the person in charge of the new store.

Countdown

(1). Guidance and acceptance of new store decoration:

1. Follow up material procurement: materials, floors, warehouse fire boards and others;

2. Purchase of necessary supplies for exclusive stores (including stationery: calculator, pen, marker, pad, clip, pad belt clip, correction fluid, information kit, soft ruler, scissors, art knife, adhesive tape and tape table, POP lanyard/fishing line, double-sided adhesive tape, stapler, staple, pin, paper clip, price marker, etc.); Practical categories: KT board, stool, wastebasket, slippers, mop, broom, bucket, wiping cloth, Phillips screwdriver, fax machine (with external telephone line), feather duster, inkpad, seal (engraved with the name, address and telephone number of specialty store), air conditioner, etc. Layout of the peripheral environment of the store: laying red carpets, flower baskets, balloons and hanging banners in front of the store;

3. Guidance and acceptance of door heads, doors, floors, ceilings, lamps, windows, warehouses and other decorations;

4. The specific standards shall be checked and accepted according to the engineering drawings and the VI Standard of Store Image until it meets the requirements of the company. And take photos and file them with the drawings.

(2) Personnel recruitment, training arrangement, and relevant system formulation (the time schedule is synchronized with 1):

1. Personnel recruitment requirements: young people of school age whose age and appearance are required to be between 18 and 4 years old, upright and comely, with a female height of over 158; It is required to have a high school education or above, and the number of people should be determined according to the size of the store (about 7 square meters and 2 people. If the store is open for large holidays, the number of people should be appropriately increased);

2. Solve the problems such as salary, incentive measures, working hours, and making shift schedules, and make work system, welfare system, reward and punishment system, promotion system, etc. based on the company's relevant systems, according to local actual conditions; The agency should communicate and coordinate with the agent;

3. Training plan: time, place and form (theory/practice). After theoretical training, store practice will be arranged, and then assessment will be conducted. The theoretical training can last for 1-3 days, and the training content focuses on product knowledge, basic services and promotion skills. Practical training can be divided into bands: exhibition training can be arranged in the exhibition layout before opening; Store affairs can be carried out at the daily meeting after the opening, and follow-up guidance can be given during the business.

(3), store layout:

1, goods display:

1), arrange personnel to count the goods on the shelves and record them;

2) According to the category of goods, refer to the Display Elevation to display the store and the window display stand;

3), the use of POP and the placement of price tags, and the lighting adjustment according to the display of goods;

4) Refer to the Display Operation Manual for specifications.

(4) Improvement of accounts:

1. Conduct training for relevant users (agents, store managers, cashiers, etc.).

2, the establishment of warehouse accounts;

3, the establishment of the store cargo area report;

4, the establishment of the store invoicing accounts.

(5), trial operation (the same as normal operation, whether it is necessary according to the actual situation);

1. Regular meeting:

1) Announce the theme, rules and precautions of the event, formulate oral publicity language, and arrange personnel to distribute publicity leaflets and arrange the location of the store;

2) unify service terms and store slogans:

3) arrange personnel to clean up and formulate the sales payment process;

4) anti-theft measures in the store during the sales process;

5) attention to regular meetings: during the opening period, you can use regular meetings to organize personnel for training and guidance as much as possible. Refer to the Marketing Staff Training Manual for the contents of the daily regular meeting.

2. Trial operation of one-day business sales process, including service, display maintenance, accounting, atmosphere, etc., and give on-site guidance, correct mistakes, and greet the opening in the best state. The key point is to find and solve the events in operation in time:

1), personnel resignation, personnel assessment and job creation;

2), goods deployment;

3), business registration of local industrial and commercial departments, etc.

3. Standardize the operation of the store:

1. Standardize the sales process;

2), the specification of sales etiquette;

3), the specification of the display;

4), account specification;

4. Check the accuracy of accounting data;

1. Guide the management of goods (new product listing, replenishment, return, promotion, inventory, etc.) and explain the company's various processes;

2. establish communication: establish good communication with the opened stores or franchisees, and get to know the franchisee's financial situation, personality and business awareness again in actual contact, so as to facilitate future cooperation and communication.

after opening

1. fill in relevant forms (new store opening report, store tracking, business supervision, investment risk analysis, etc.).

2. Write a good work report, which mainly includes the following contents:

1. A brief overview: the local human geography; Market economy, consumption capacity; Personal information of franchisees (business ability, interpersonal status and capital status);

2), market competition environment: competitive brands, specific data, information feedback, peer comparison, etc., product evaluation of this brand in new markets, consumer market acceptance (latest accepted styles, fabrics, price); Detailed evaluation of promotion activities (valid data);

3) Personnel status of new stores: training methods and methods; Training effect; Evaluation of employees' quality and ability;

4) Overview of the opening process: comprehensive opening effect; Some problems and solutions in the opening; Problems left over from the opening of the store and how to solve them.

3. Franchisees require agents to evaluate the supervision and support personnel.

4. Follow-up management: 1) Sales tracking (regular analysis: goods, store management, climate, market consumption level, peer goods, peer competition);

5. File management of all data.

work discipline

first, we must be fair and just, adhere to the company's various management regulations, and do not influence others' work by personal subjectivity.

2. Be friendly, modest and polite to the store managers, agents and shopping guides, and work actively.

Third, be strict with yourself and be forbidden to go to various entertainment places.

No eating or drinking in the agency.

5. When supervising in a specialty store, you are not allowed to make random comments, and you should strictly follow the assessment criteria.

6. When investigating in foreign markets, you should strictly observe your identity and not comment on other brands on the spot.

VII. Strictly abide by financial discipline, specifically according to the travel expense reimbursement system of the marketing company.

8. It is forbidden to disclose the company's business secrets, which will not harm the company's interests.

9. It is forbidden to help the public in private, take the things of the agent at random, and collect all kinds of small gifts.

1. Be thrifty, not wasteful or extravagant.

Xi. You are not allowed to visit the scenic spots.

12. You are not allowed to participate in all kinds of illegal activities such as gambling and drug abuse.

XIII. Feedback the progress of supervision regularly and report the work; In case of special circumstances, you must report to your superiors in time, and you are not allowed to handle it at will.

XIV. Do not disclose the supervision work schedule and keep the supervision work confidential.

15. The dress of supervisors shall be neutral, and it is not allowed to wear strange clothes.

16. When going out on business, be sure to pay attention to safety when going out at night.

XVII. Abide by the company's relevant rules and regulations, disciplinary regulations and national laws and regulations. Job responsibilities of sales supervisor 2

1. Opening a store

1. Each person should plan a business circle planning table for the area he is responsible for, clearly mark the locations where he has opened a store and wants to open a store, and then discuss with the supervisor. After the supervisor agrees to give instructions, he will really find a suitable store according to the business circle scheduled on the planning table for expanding new stores.

2. After finding a suitable storefront, submit the detailed location of the business circle and related information such as (the map of nearby business circle, the plan of the storefront, the rental price, personal evaluation report) to the supervisor for discussion.

3. The lease contract can only be signed with the landlord after the supervisor confirms the consent.

4. after the contract is signed, the supervisor should register the signboard at the store head before going to the industrial and commercial bureau and the tax bureau for business license and tax registration.

5. supervise during store construction.