Three sample essays on Internet marketing training summary

Article 1

Summary of Internet Marketing Internship Time flies so fast. Before I know it, my Internet Marketing internship has been five days. During this time, I have learned I learned a lot of things that I couldn't learn in school, and I also realized a lot of my shortcomings and felt that the benefits were very small. The following is a summary of my work during the internship and some of my own experiences. First of all, I want to talk about the meaning of internship. Internship is a human resources system arrangement that is beneficial to both employers and interns. For units that accept interns, it is a measure to develop and reserve human resources. It allows them to select talents at low cost and on a large scale, cultivate and discover talents that truly meet the requirements of the employer, and it can also be used as a public relations tool for the employer. Let more members of society (such as interns) understand the culture and philosophy of the employer, thereby enhancing social recognition of the organization and winning reputation.

For students, internships can give each student more opportunities to try different jobs, play different social roles, gradually complete the transformation of professional roles, and discover their true potential and hobbies. In order to lay a good career foundation, it also enriches experience for self-growth and promotes the optimal allocation of human resources in the entire society. As a student, the purpose of my study is not to pass the final exam, but to acquire knowledge and work skills. In other words, studying in school is to be able to adapt to the needs of society and to ensure that I can complete future work through learning. Contribute to society. However, there is a big gap when stepping out of the ivory tower and entering society. It is a blessing for me to be able to use an internship in a company as a buffer. Through internship work, I understand the actual needs of the work, which makes learning more purposeful. Clearly, the results obtained will be correspondingly better. During this week's internship, I learned a lot, from the mailing list on the first day to the GIF on the fifth day, which benefited me a lot.

Online Marketing (On-line Marketing or E-Marketing) is a new marketing method based on the international Internet that uses digital information and the interactivity of online media to assist in achieving marketing goals. Simply put, Internet marketing is a marketing activity that uses the Internet as the main means to achieve certain marketing purposes. Internet marketing has a different scope than research. Its connotation is very broad, and its core is electronic transactions. Internet marketing focuses on marketing activities that use the Internet as the main means. This relationship between Internet marketing and Internet marketing also shows that issues such as online payment and product distribution after the transaction that occur in the electronic transaction process are not included in Internet marketing. Similarly, the security, legal and other issues involved in the system Nor is it appropriate to include them all in Internet marketing.

So, it is actually closely related to Internet marketing. Internet marketing is an integral part of Internet marketing, and its realization must be based on the development of Internet marketing. Mailing lists are actually a form of email marketing. Mailing lists are also based on the principle of user permission. Users can join voluntarily and exit freely. The slight difference is that email marketing directly sends promotional information to users, while mailing lists are By providing users with valuable information and adding appropriate promotional information to the email content, the marketing purpose is achieved. The main value of the mailing list is reflected in four aspects: as a promotional tool for the company's products or services, to facilitate communication with users, to obtain sponsorship or sell advertising space, and to charge information services.

Mailing lists come in many forms, including news emails, various electronic publications, new product notifications, discount and promotion information, important event reminder services, etc. GifAnimator is a specialized animation production program that can easily and conveniently create the animations you need. The latest version 5.0 has added a lot of special effects that can be applied instantly and options for optimizing animated gif images. The most surprising thing is that all common image formats can be smoothly imported and saved into the latest formats. Popular Flash files. In addition, GifAnimator also has many classic animation effect filters. As long as you input a picture, GifAnimator can automatically apply the animation mode to break it into several pictures to create animations. Blog is a new form of online media that emerged in the United States at the end of the last century and quickly became popular around the world. With the rapid popularity of its application, it is not only used for users to publish their own online logs, but its application fields are also expand.

"Its emergence marks that the Internet has gradually crossed the threshold from the traditional sharing of information to the sharing of ideas, and truly begun to highlight its infinite knowledge value."

At present, blog marketing has become a new online marketing model. Whether it is goods, services, books, movies, or even national policies, blogs can be used for online marketing. When blogs are used in corporate marketing activities, their marketing value is reflected, so the concept of blog marketing is born, which leads to topics such as how to carry out blog marketing and how to improve the effectiveness of blog marketing. As a marketing information tool, blogs play the role of online marketing information transmission. Therefore, its online marketing value is mainly reflected in the fact that corporate marketing staff can publish corporate marketing information in a more independent, flexible, effective and low-investment way. , directly realizing the purpose of corporate information release, reducing marketing costs and realizing independent release of information are typical manifestations of blog marketing value. This makes me feel about this Internet marketing internship. Through this internship, I have basically grasped the concept and connotation of Internet marketing, especially the connotation and marketing value of blog marketing, issues that corporate blog marketing should pay attention to, and basic principles. Blog promotion methods, as well as emails, mailing lists and GIF animations. These have benefited me a lot. I will definitely continue to work hard and do better in my future study and work.

Part 2

1. Internship tasks:

First, we study the Internet marketing plan, and then choose a specific company, based on what we have learned this semester Use the Internet marketing knowledge and the business and network technology knowledge learned in the past to write an Internet marketing plan for the company

1. Internship purpose: Through this dedicated weekly internship, we will understand the status of some corporate Internet marketing, and at the same time also Let us know how important Internet marketing is to a business today. Based on the understanding, write an Internet marketing plan for a certain company to achieve the purpose of applying what you have learned.

2. Internship time: x month x, 20xx to x month xx, 20xx

3. Internship location: Business Training Center

4. Internship summary:

The one-week internship ended quickly. I learned a lot of knowledge during this week's internship. This knowledge cannot be learned in books, and the benefits are huge. Now I will make a summary of this week’s internship:

(1) Introduction to the internship content

From February 7th to February 11th, we were in the Business Training Center Under the guidance of Teacher Yan and Mr. Shen, the following work arrangements were made

Morning of the first day:

1. Learn the Internet marketing plan.

The study plans include: Aojing Times Business Plan, Yiyou Network Service Business Plan, Treasure Hunt Network Business Plan, Club Website Construction Plan, Chenguang Student Network Business Plan, various corporate network promotion and promotion.

From the afternoon of the first day to the second and fourth days:

1. Select the target enterprise and conduct business process analysis of the enterprise.

Through the above learning, we need to choose a company and write an Internet marketing plan for this company. What I chose: Ikon wood flooring.

　(1) Company Profile

Shengxiang Group is the flagship enterprise of China’s wood flooring industry. In the production field, Shengxiang Group has Asia’s largest and world-class production and R&D base and 8 factories. The annual production capacity reaches 40 million square meters. In the sales field, there are currently more than 2,000 Shengxiang series product stores in mainland China alone that have been authorized by the group and have a unified image. Shengxiang Flooring is a leading brand in China's wood flooring industry. It has many honors such as China's Well-known Trademark, China and National Inspection Exemption, and China Environmental Labeling Certification. Statistics in 2007 show that Shengxiang Flooring has accumulated sales of more than 100 million square meters, becoming the first milestone in achieving a sales leap in the industry. On March 30, 2008, the National Bureau of Statistics announced that from 1995 to 2007, Shengxiang Flooring ranked first in national sales for 12 consecutive years. In 2008, among the "Top 500 Chinese Brands" jointly evaluated by the World Brand Laboratory and "World Managers Weekly", the brand value of Shengxiang was 7.085 billion yuan, ranking first in the building materials industry for five consecutive years.

(2) Corporate strategy

Shengxiang Group is an enterprise engaged in the development, production and research of high-tech products. It was established in 1995. The group has developed from its original main business of laminate flooring to today's industrial group with laminate flooring, three-layer solid wood flooring, multi-layer solid wood flooring, wallpaper, furniture, doors and other categories. In the future, Shengxiang Group will continue to adhere to the core strategy of "wood flooring specialization", realize the "troika, keep pace with each other" pattern of laminate flooring, three-layer solid wood flooring and multi-layer solid wood flooring, and maintain China's The status of the first brand of wooden flooring. At the same time, Holy Elephant will gradually launch the "related diversification strategy" and gradually enter the field of other home building materials products. In new fields, through cooperation with world-class enterprises, we will "stand on the shoulders of giants and take off", develop faster from a higher starting point, and reach domestic first-class and internationally advanced levels in every field. In the next 10 years, Shengxiang will be based in China and look at the world, developing into a powerful and global home and building materials industry group in China, and becoming an internationally renowned home and building materials company with respect and innovative capabilities.

2. Write an Internet marketing plan

The third day: Visit Mr. Shen’s company: Sichuan Zhongcheng Technology Development Co., Ltd.

This day I went to Mr. Shen’s company After visiting the company, Mr. Shen gave us a brief introduction to the company's operations, and then we asked questions and he answered them. During the introduction, we learned that the home page of Deyang Business Network has too much text, and the content of each column is too complete to highlight the home page.

In the conversation, we learned that the business network is a new industry with huge room for development, and it is even said that you can do it without technology or investment. At that time, Mr. Shen told us about a website called "Hao 123". This website was made by a student, and it was made by a student who had never been to a big city. Later, this website was acquired by Baidu for more than 10 million. This is what can be seen from this example.

Day Five: Writing an Internet Marketing Internship Report

1. Enterprise Analysis

(1) Enterprise Profile

Shengxiang Group is The flagship enterprise in China's wood flooring industry, Shengxiang Group has Asia's largest and world-class production and R&D base in the production field, with eight factories with an annual production capacity of 40 million square meters. In the sales field, there are currently more than 2,000 Shengxiang series product stores in mainland China alone that have been authorized by the group and have a unified image. Shengxiang Flooring is a leading brand in China's wood flooring industry. It has many honors such as China's Well-known Trademark, China and National Inspection Exemption, and China Environmental Labeling Certification. Statistics in 2007 show that Shengxiang Flooring has accumulated sales of more than 100 million square meters, becoming the first milestone in achieving a sales leap in the industry. On March 30, 2008, the National Bureau of Statistics announced that from 1995 to 2007, Shengxiang Flooring ranked first in national sales for 12 consecutive years. In 2008, among the "Top 500 Chinese Brands" jointly evaluated by the World Brand Laboratory and "World Managers Weekly", the brand value of Shengxiang was 7.085 billion yuan, ranking first in the building materials industry for five consecutive years.

(2) Corporate Strategy

Shengxiang Group is an enterprise engaged in the development, production and research of high-tech products. It was established in 1995. The group has developed from its original main business of laminate flooring to today's industrial group with laminate flooring, three-layer solid wood flooring, multi-layer solid wood flooring, wallpaper, furniture, doors and other categories. In the future, Shengxiang Group will continue to adhere to the core strategy of "wooden flooring specialization", realize the "troika, keep pace with each other" pattern of laminate flooring, three-layer solid wood flooring and multi-layer solid wood flooring, and maintain China's The status of the first brand of wooden flooring. At the same time, Holy Elephant will gradually launch the "related diversification strategy" and gradually enter the field of other home building materials products. In new fields, through cooperation with world-class enterprises, we will "stand on the shoulders of giants and take off", develop faster from a higher starting point, and reach domestic first-class and internationally advanced levels in every field. In the next 10 years, Shengxiang will be based in China and look at the world, developing into a powerful and global home and building materials industry group in China, and becoming an internationally renowned home and building materials company with respect and innovative capabilities.

(3) Analysis of the Current Situation of the Laminated Wood Flooring Market

The development of China’s real estate industry continues to heat up. According to the State Council’s Tenth Five-Year Plan Development Plan report, by the end of the Tenth Five-Year Plan, the per capita living area in urban areas will be from 13 now.

1 square meter has increased to 22 square meters. In the next five years, my country's urbanized population will increase significantly at a rate of more than 1% per year, resulting in a large demand for urban housing; now the secondary decoration of housing will also generate a large demand for other office spaces. Use, commercial use, rural market expansion, etc. will also release the huge potential of laminate flooring market demand.

However, in the current laminate flooring market, the scale ranges from small to large, and the brands range from few to many. The quality of products is mixed, and the production and operation are extremely irregular. There are less than 20 large factories in the country. According to statistics from relevant departments, the brand quality of more than 60% of small factories cannot meet national standards. Low prices have had a certain impact on China's fragile market, and shoddy boards and workshop boards are prominent. The three major indicators of flooring - formaldehyde, wear resistance and water absorption expansion rate - cannot meet the standards. Unstable quality problems seriously affect consumers' future use and physical and mental health. They have a serious impact on China's flooring industry, causing consumers to question, and the complaint rate ranks highest among building materials. It ranks among the top ten in the industry and continues to rise. Some brands are fighting a guerrilla war at low prices, and it is relatively difficult to guarantee after-sales service. It is urgent to continue to rectify the laminate flooring market.

In summary, it can be seen that laminate flooring has extremely broad development prospects because it complies with the national environmental protection quality policy and international environmental protection requirements. By 2008, the entire floor covering materials industry will have a scale of 280 billion yuan; China's laminate flooring market share will surpass solid wood flooring and occupy the first place. This will also lead to:

The scale and intensification of enterprises will become higher and higher, and technological progress and development will be accelerated; the product R&D and innovation capabilities and core competitiveness of enterprises will be further enhanced; the market will likely Differentiation will occur and a certain market segment will be formed, and the products will further reflect alienation; the market will further expand, and production costs and operating expenses will be reduced due to the expansion of scale; brand interests will be extended, service awareness will be further introduced, and service will become an important advantage in competition.

Therefore, if you want to occupy a stable market share in the laminate flooring market, you must establish the brand of the product, and give the product a unique image to give consumers a unique image in the current market situation of serious homogeneity. A new psychological feeling, strengthening the brand advantage and penetrating brand awareness into all aspects of the product.

Chapter 3

The year of 20XX is over, and I will graduate next year in my junior year. So I analyzed the skills and knowledge I have mastered, and found that although I know a little bit about the operation of e-commerce, I Well, but the network and hardware aspects are still relatively lacking, so I worked at Zhengzhou Liming Electronics Co., Ltd. to exercise (the main purpose is to enhance) my lack of network and hardware knowledge.

The location I chose for my internship is: Courtyard No. 5 of the Entrepreneurship Center of the High-tech Zone. The work I do here is in the area of ??Internet marketing. In fact, I was there to provide guidance when the company's computer had some glitches or there were some operations that I didn't understand well. However, I learned a lot of things that I had never been exposed to during the process, such as troubleshooting when the system cannot be entered after booting, and what to do after restoring the system. Maintenance, the implementation of network management software on the client, solutions to individual program conflicts, etc. are basically common minor problems, but the cumulative effect has become my knowledge and experience, which has given me a solid foundation for computers. New improvements. Of course, my lack of hardware and network knowledge has also increased a lot, such as: the difference and usage of 100M and 100M network crystal connectors, the judgment and maintenance of hardware faults, server management, switches and cabling, etc., but Unfortunately, I didn't figure out how to install the system and route the network through the server. But these should be enough for me to leave the ranks of computer novices, haha

Let’s talk about the situation of my unit:

The company was established in the spring of 20XX, and it is a relatively remote one in the high-tech zone. location, but because the company is relatively strong, it attracts a lot of customers. Although competition is fierce now, the company has implemented a membership system. Its registered members have reached 300. Personally, I think Liming Company has taken one step forward in the fierce market competition.

Our company is a service industry, mainly providing information services, so it also has some characteristics of the service industry, such as many people coming in and out, fast capital flow, large impact on the environment, etc.

In the residential campus, although it is very close to the university town school, during the summer vacation, only some social workers come here, and all kinds of people make up the main force of holiday work.

But in fact, these "social workers" are located in factories and high-wage development zones around university towns. It is true that students, who are the main consumers, leave school, which has a direct impact on the income of enterprises. According to relevant statistics, the company's largest revenue comes from Internet fees, so customer sources are the company's foundation. It is difficult for companies to operate during the winter and summer vacations. Whether they can make money during the holidays must find a way to have a stable customer base. This depends on the location of the Internet cafe and the fair relationship between the Internet cafe and the surrounding community. .

Judging from the above points, the company's operations are still good and can continue to operate around the school, but there are still some problems plaguing these companies:

1. The damage rate of equipment is accelerating. , As time goes by, computer equipment becomes aging and damaged, which is inevitable. However, due to cost and other considerations, updates are not timely, which causes the loss of some demanding customers.

2. Environmental sanitation is deteriorating. A good working environment will attract people, but it is also because as time goes by, the decoration materials are corroded by the radiation of computers and the smoke and dust generated by a large amount of smoking, which makes the environment look old. The impression is compromised.

3. The quality of the staff is not high. As small and medium-sized enterprises, due to cost considerations, it is common for recruits not to sign contracts and receive low remuneration. This directly leads to the low technical level of the staff. In addition, without formal training, non-technical network managers do not understand many basic computer knowledge.

4. The marketing strategy is imperfect. When the company started, it had the advantage of computer configuration. However, as the technology updated, the advantage disappeared, so the company boss resorted to regular Internet access and fixed working hours, but with little effect. The main reason is that the company's cultural environment has not been established and consumers have not established brand loyalty to the company.

In summary, the company is still a good industry today. After all, home computers are not yet popular in second- and third-tier cities. For small and medium-sized enterprises around the fiercely competitive campus, there is no way out. They can learn from the practices of other industries in the service industry to improve their marketing and their own corporate culture, so as to have a bright future.