What is double 1 1?

"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. Since 2009, every year on165438+1October1kloc-0/,large e-commerce websites, such as Tmall, JD.COM and Suning.cn, generally use this day to carry out some large-scale discount promotions to increase their sales quota.

The Double Eleven Shopping Carnival originated from the online promotion activities held by Taobao Mall (Tmall) on June 5438+065438+ 10/day, 2009. At that time, the number of participating businesses and promotion efforts were limited, but the turnover far exceeded the expected effect, so it was 165438+ 10/0. Double Eleven has become an annual event in China's e-commerce industry, and gradually affects the international e-commerce industry.

In the annual "Double Eleven" online shopping carnival, online shopping orders will surge in an instant, and the delivery link after placing an order becomes the focus of buyers' attention. Tmall, JD.COM, Yixun and other major domestic e-commerce websites compete for delivery speed, and promise to provide fast delivery services such as "today's delivery" and "three deliveries a day". In 20 13, Tong Yuan, Shentong, China Post EMS, SF Express and other express delivery companies urgently recruited more than 100 planes to solve the freight problem of Tmall orders during the "Double Eleven" period. Tmall said that taking F 16, the most popular fighter squadron of the US military, as an example, 100 aircraft will be able to form six fighter squadrons, and 100 aircraft can already arm two US aircraft carrier battle groups. Similarly, 1 1 aircraft scale is equivalent to Air China's one-time investment of more than 20% aircraft for parcel transportation on the "Double Eleven" line.

Near the "Double Eleven" shopping carnival, many couriers choose to resign to avoid this period or simply change careers. Frequent promotions have made the volume of express delivery rise, but the price of e-commerce express mail has been falling all the way. The same amount of goods received, the courier's income is getting less and less, and it is getting harder and harder. Some outlets even changed a ticket, including the boss. The threshold of express delivery industry is low, and the mobility of personnel is already high. Therefore, express delivery companies have long-term plans such as recruitment, and job-hopping in the industry has also increased after the intensification of industry competition. Because the workload is gradually increasing and the income is not as high as expected, some young people quit after just a few months, and the couriers in charge of quality business are relatively stable.