How to Become a "Purple Squirrel" in the Compound Age

? You may notice that more and more companies are looking for multi-skilled cross-border talents that are not common in resumes, and even the skills required may be somewhat contradictory. For example, marketing positions require professional knowledge in statistical analysis; Software engineers and IT project managers should be creative and visually designed. In the field of talent recruitment, such people are often described as "purple squirrels", which refer to talents with innovative thinking, cross-border skills and adaptability to various environments and rules. An article in Fortune Chinese Network described this talent demand phenomenon as the arrival of the era of "compound work", and discussed in detail why "purple squirrel" compound talents are suitable for future work.

? This paper introduces the report of Burning Glass Technologies, an American labor force analysis company. After analyzing more than 1 100 million job recruitment data, it is found that technology is reshaping the working style of more than 250 jobs. Compared with the traditional job requirements, these jobs all need multi-skilled cross-border talents and belong to brand-new compound jobs. This report predicts that the number of compound jobs will increase by 265,438+0% in the next 65,438+00 years, which is more than twice the growth rate of the whole job market (65,438+00%).

Take data analysis as an example. According to the survey report, in 20 10, only 150 jobs were given to professionals who are good at using statistical data to solve business problems, and most of them were concentrated on Wall Street. By 20 18, more than10.7 million jobs covering almost all industries require job seekers to have skills in data science.

? The article thinks that for those who want to make career planning under the ever-changing situation, the rise of compound work brings two opportunities.

? First of all, the stranger the employer's demand for skill sets, the fewer qualified job seekers there are. Matt skillman, CEO of Mirror Burning Technology, said that recruiters are usually willing to pay a lot of extra salary to snatch these rare "purple squirrel" talents. For example, the salary of a marketing manager who specializes in data analysis is usually 40% higher than that of an ordinary marketing manager.

? The second advantage of composite work is that they have the ability to resist automation. According to the report, about 42% of employees may find themselves replaced by artificial intelligence one day. In contrast, the complexity of compound work is quite high, and it pays great attention to the "soft" skills such as judgment, empathy and imagination of professionals. The report predicts that automation may only replace 12% of complex work in the end.

? So how do you turn yourself into a "purple squirrel" talent?

? First of all, the article says that lifelong learning is an important way of these compound jobs. Skillman pointed out that many employers will find it difficult to hire enough "purple squirrels", so they have to increase training and training for existing employees. People who keep learning are more likely to seize opportunities.

? Secondly, check the recruitment contents of major companies at any time, understand the job requirements of compound talents, and make targeted preparations. Skillman said that in many industries, major companies are trying to hire compound talents they think they will need in the future, but they don't have them at present. Know in advance and prepare in advance.

? Finally, pay close attention to the industry media in your industry and the opinions and opinions of influential people in the industry. Their judgment on the general direction can give you effective inspiration. To be an employee of Purple Squirrel, you can also learn the thinking mode of ice hockey legend Wayne Gretzky. A reporter once asked him the secret of winning. Gretzky said, "I'm not watching the ball, but looking at its direction."